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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Using UTMs to track how users arrive at a website What is a UTM?

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. Image courtesy of Info Trust LLC. You’re not alone.

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6 Online Fundraising Tools to Watch in 2020

Nonprofit Tech for Good

Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. For your reference, here are the fundraising tools featured in 2019 , 2017 , 2016 , and 2015. A fun, new way to fundraise in 2020! 1) Action Button :: actionbutton.org. 5) RallyUp :: rallyup.com.

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3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. Take a look at The Fundraising Authority website.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Company-level Lead Tracking These tools leverage the IP, cookies and network information of visitors to your website to show a top-level view of company activity.

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Strategic Fundraising For Small Arts + Culture Nonprofits

Bloomerang

When you look at more niche nonprofits—like those focused on arts and culture —fundraising plays a critical role in enabling your organization to make a positive impact on their communities. This leadership is critical to driving both community impact and fundraising success.

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2022 Recap: Articles That Will Help Your Nonprofit Raise More Money

Greater Giving

It’s time once again for a recap of the best articles about fundraising that we’ve published throughout 2022. Fundraising Trends to Watch. In 2023, keep an eye out for these trends: Creating a Comprehensive Fundraising Plan for Your Nonprofit. Fundraising Technologies: 4 Key to Know for 2022.

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