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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Using UTMs to track how users arrive at a website What is a UTM?

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. What is Link Tracking Protection? the nonprofit fundraising apocalypse.

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professionals

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Blackbaud Unveils New TeamRaiser Activity-Tracking Feature Good Move

NonProfit PRO

This feature is designed to help organizations energize their constituents and raise more with a mobile-first gamified activity-tracking and peer-to-peer fundraising experience. Blackbaud has announced the availability of Good Move, a new expansive feature for Blackbaud TeamRaiser.

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The Essential Year-End Fundraising Checklist

NonProfit PRO

Even if you’re behind on planning your year-end fundraising campaign, you can keep your efforts on track and raise critical funds when it counts the most. Here's a checklist to help you achieve your year-end goals.

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Give Your P2P Events New Energy with Activity Tracking

sgEngage

If you have donated money to a quirky aid event focused on snorkeling or a unique chess fundraiser, you know that fundraising events have evolved far beyond the typical 5K runs, cycling events, and charity walks. Before you decide to launch an activity-tracking P2P event, remember that “activity” does not automatically mean sport.

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Remove the Noise From Your Fundraising Plans

NonProfit PRO

Here are some tips to stay on track to achieve your fundraising goals. When it comes to managing the functions and operations for which we’re responsible, we can struggle and wander.

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. Image courtesy of Info Trust LLC. You’re not alone.

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