Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

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Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.

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Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4).

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Association Analytics

NOVEMBER 20, 2023

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. These metrics can help your association learn more about various members, which, in turn, enables you to customize retention efforts for a specific group and boost their engagement.

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Association Analytics

FEBRUARY 20, 2024

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

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Create Strategy Associations Registration 169

Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. In this post, you'll find step-by-step instructions to connect your site to GA and some suggestions for a few metrics to track that will provide insights into your site activity.

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Association Analytics

JUNE 21, 2023

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. With a modern ecosystem, your association can start by separating out analytical data from transactional data. Set up your KPI and metrics! Probably not, right? And of course, make it easy!

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sgEngage

JANUARY 30, 2024

In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships. How AI Fundraising Tools Work There are many types of AI fundraising tools that suit a wide range of needs.

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: .

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Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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Qgiv

JANUARY 16, 2024

And with the right event management tools, organizing your guests and tracking your fundraising progress can be done all in one place! Auction event software offers dedicated tools for managing and conducting auctions, both traditional and online. These tools help you reach your supporters no matter where they are.

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Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Use Multiple Views. Don’t Ignore Commerce.

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Nimble AMS

SEPTEMBER 14, 2022

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good. Keep reading for more tips on why your association needs to invest in analytics.

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Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Step 3: Identify the tools. Metrics Tracking. >>

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Metrics Community Map Template 219

Bloomerang

FEBRUARY 1, 2023

With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success.

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.orgSource

APRIL 25, 2023

HR analytics can bring objectivity to what is frequently a highly subjective process. If you haven’t been tracking workforce statistics, now is the time to begin. Be creative with the available tools.” I love that answer. However, the data you gather will depend on what information proves to be most useful for your organization.

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Application Statistics Culture Job 221

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023.

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Time Metrics Analytics Adopt 72

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. From a steep learning curve to having to interpret new metrics, the frustration is real. The planned phaseout of Google Analytics was a shock when it was announced.

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EveryAction

NOVEMBER 2, 2022

They’re a powerful tool for communicating your impact, but what makes an annual report effective? Besides their impactful graphics, they provide clear and concise information about the year’s progress alongside compelling copy and analytics. Annual reports are a staple of nonprofit life. The American Kidney Fund. Brookings Institution.

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Report Organization PDF Tanzania 180

Amy Sample Ward

JUNE 6, 2011

Ultimately, it’s less about the amount of time and more about the consistency – and planning, tracking, and everything else! Metrics Template: [link]. Tools and Apps to Energize Your Base. Google Analytics for Facebook Pages. Google Analytics for Wikispaces. DIY Community Engagement Metrics.

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Social Media Wikispaces Media Template 278

Nonprofit Tech for Good

APRIL 10, 2022

The service provides early access to new Twitter tools and a variety of unique features. Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media).

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Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. 3) Tracking the Donor Journey or Donor Funnel.

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Saleforce Nonprofit

SEPTEMBER 2, 2021

Start with a simple self-assessment to understand where you and your organization fall along the impact maturity scale: what tools and processes do you already have in place? These metrics should measure what really matters rather than simply what is possible or easy to track. What works and what doesn’t? Data access. .

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Candid

APRIL 20, 2023

Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. Increase donations: success is measured by an increase in donations on the platform’s embedded fundraising tools, such as those on Meta or TikTok.

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Social Media Data Strategy Media 98

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Hone in on your true scope of influence.

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Metrics Method Tech Government 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” ” Here’s a quick review of both books.

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Metrics Measure Analytics Method 101

Care2

OCTOBER 15, 2013

You may use free or paid tools to show numbers such as growth in followers, Likes and shares, RT’s, and sentiment based on secret algorithms by computer programs. That’s why you need to change the way you measure social media and declare a war on vanity metrics. What are the Best Tools for Collecting Data?

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Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. 5) Pick the right tools. 6) Plan your campaigns.

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Media Cause

JULY 11, 2023

While there’s a common concern that automated email marketing may seem impersonal, it is, in fact, an invaluable tool for nonprofits to build and strengthen relationships with supporters when executed thoughtfully. Data-Driven Decisions Email automation tools often come with analytics. Why Automated Email Marketing?

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Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

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Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

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Neon CRM

MAY 19, 2023

Communication Tools You need to keep in regular contact with your members so they’ll stay engaged with your organization. Your association management software should make that easy with tools for email management, event reminders, workflow, registrations, and member contacts.

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sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. So, how do healthcare organizations overcome these data silos? Informed fundraising plans.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” 3) Applause Rate: I think arts organizations might like this metric!

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The Modern Nonprofit

SEPTEMBER 12, 2023

Setting Up Tracking and Metrics What’s measured gets managed. Therefore, setting up analytics will be indispensable. Tracking your campaign’s performance can help adjust tactics real-time, provide insights for future strategies, and let you quantify your success once the campaign ends.

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