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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? However, the trick is to shift the conversation from the process to the outcomes.

Analytics 169
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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Are you tagging your content, products and events? Understanding this process is key. Sales are instant. Approach. Online Tracking.

Analytics 169
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

And while it’s great for specific uses in day-to-day operations like transactional, process renewals or course payments, it can’t help you answer complex questions (see our previous blog, Your AMS Wasn’t Designed for That ). What products should we sunset? Are active online community users more apt to purchase a product?

Analytics 169
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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

While usage is a great data point to evaluate your product’s success, there’s so much more to consider when weighing the options to build an in-house solution or use an off-the-shelf product. Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind.

Software 321
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8 Artificial Intelligence Concepts & Terms for Nonprofits

Nonprofit Tech for Good

8 AI Concepts and Terminology Artificial Intelligence (AI): The simulation of human intelligence processes by machines, especially computer systems. Natural Language Processing (NLP): The ability of machines to understand, interpret, and generate human language. Identify potential applications of AI in nonprofit daily tasks.

Technique 255
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Build a Marketing Dream Team—Welcome AI

.orgSource

Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs. The process of seeding communications to put them in the right hands is tedious and slightly opaque. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised.

Team 221
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Are AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match

.orgSource

These electronic miracles are pointless unless they are grounded in strong values, positive emotions, and productive behavior. That process is becoming more complicated. Smart analytics can show us both what members want in the moment and predict what they will need in the future. In a recent Association 4.0