Understanding Volunteers and Donors With Analytics

Connection Cafe

Truly understanding your organization’s prospects and customer behavior can be the difference between successful and unsuccessful volunteer recruitment and fundraising campaigns. 71% of organizations utilize some form of marketing automation.

Why Healthcare Nonprofits Need Analytics-Driven Fundraising

Connection Cafe

These organizations help their patients see the value of paying their bill and being a donor. Increasingly, it’s a matter of doing a limited number of things really well—and my most successful clients have shared that healthcare analytics is the work horse behind their effort.

Trending Sources

Understanding Conversion Rates in Google Analytics

Byte Technology

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them.

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5 Key Social Media Analytics Your Nonprofit Needs To Track

TechImpact

Google Analytics alone has 9 different categories, with 46 subsections listed underneath them. While across the major social media networks there are a seemingly infinite number of analytics, there is a hierarchy of importance among them.

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. Google Analytics for nonprofits without defined goals should be hard to imagine.

Google Analytics - Annotations

Connection Cafe

This post is the sixth in an ongoing series about Google. Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. Author: Alissa Ruehl.

Artificial Intelligence for Nonprofits and other Social Good Organizations

Connection Cafe

Instead, AI has tremendous potential to help improve performance for nonprofits and social good organizations and drive meaningful change in the world. We know that social good organizations are constantly strapped for resources that allow them to meet their missions.

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The Google Analytics Jungle Has Gotten Wilder: 5 New Features to Explore

NTEN

Online Organizer. The new version of Google Analytics is more than just a new interface: there are a slew of new features (large and small) that will make your inner data geek clap its hands and cheer. Google Analytics is a jungle. That will become both easier and harder in January 2012, when Google rolls out their "new version" of Analytics to all users. analytics google analytics nptech nten Web Sites website analytics Communications

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The Self-Taught Analytics Professional

Connection Cafe

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. Blogs and websites: Blackbaud’s npEngage blog on Fundraising Analytics.

Do Social Better with Google Analytics: How to Use Advanced Segments to Track Social Media Performance

NTEN

When you think of the concept of the “social” website, Google Analytics -- the numbers nerd quietly tabulating traffic in the background on your site -- doesn’t immediately leap to mind. Unintuitive as it may be, configuring your analytics to shed light on your performance is a key step ensuring that the time you’re investing in social mediums is actually creating positive results for you. And Google said, “Let there be light.”.

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Why Your Nonprofit Is Not Ranking on Google

NetWits

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. However, this isn’t as funny when your organization’s site has been online for a while and is still not being found.

5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Google Analytics is one example of an outcome indicator. Google Analytics tells a story that you may not be seeing about your online advocates. They can share about their connection to the organization on social networks and/or via email or make a contribution.

Google + for Nonprofits: Invest Time or Not? Nonprofit Starter Steps

Beth's Blog: How Nonprofits Can Use Social Media

Alex Abelin: Google + for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? But if you Google + seems like the right next step in your integrated social media strategy, here’s how to get started. Become Familiar with the Google + Landscape. Google

Does Responsive Design Really Raise More Money for Nonprofits? [INFOGRAPHIC]

Connection Cafe

So many nonprofit websites are moving to responsive, but how does responsive help organizations raise more money? Of the 105 websites researched, we found that 56 of the organizations were responsive. What conversion rate should your organization expect for your website?

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Google Analytics for Nonprofits - Part 2

Connection Cafe

This post is the second in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Last month we spent a whole blog post on just one graph on the Google. Analytics dashboard, because there’s so much information in that one.

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Google Algorithm Cheat Sheet for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. This article is a guide to several things the nonprofit community should know about Google’s animal kingdom.

The difference between Google Plus Business Pages and Profiles

John Haydon

In the previous post, I shared a few ideas to help you understand how your organization’s Business Page and your staff’s Profiles can work together. It might be helpful at this point if we back up a bit and explain the difference between Google Plus Pages and Profiles.

Overcoming Declining Nonprofit Website Traffic

Connection Cafe

The study reported traffic decreased across 18 of 19 nonprofit verticals , with Canadian organizations being the exception. (It Assuming you’re using Google Analytics*, here are 4 steps you can take: Year-Over-Year Comparison.

Google Analytics Report Shows Web Users Spend Less Time on Websites

Frogloop

Ever wonder how your organization’s website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. Referrals generated 5 page views per visit and organic search generated 4.9 How does your organizations’ web analytics compare? ?.

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Does your organization need a social media policy?

SocialFish

Well, maybe, maybe not. Tip o’the hat to Liam Barrington Bush aka @hackofalltrades. The flowchart is funny, but the reasoning behind it is pretty serious. Do you trust your staff? If not, why are they your staff?

Google Analytics Report Shows People Are Spending Less Time on Websites

Frogloop

Ever wonder how your organization’s website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. Referrals generated 5 page views per visit and organic search generated 4.9 How does your organizations’ web analytics compare? ?.

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Data Hygiene: Is a bad address costing your organization?

Connection Cafe

The summer was spent getting organized and planning for the following year among other things. Analytics Data Hygiene direct mail direct mail fundraising

Interview with Shonali Burke: Analytics Tell Stories

Beth's Blog: How Nonprofits Can Use Social Media

What’s elevator speech for the organization, he campaign and your role. The challenge is that typically refugees are so far removed from our “normal” lives that we don’t automatically think of giving to organizations that work to support them. Analytics really do tell stories!

Monitoring What Others Are Saying About Your Organization

SocialFish

Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. Google Alerts.

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Web Analytics Resources for Nonprofits

Tech Soup Blog

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics?

Make it Rain: Using the Google AdWords Grant to Drive Impact

Tech Soup Blog

Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Register for the Google for Nonprofits Program. Apply for the Google AdWords Grant. Google Trends.

National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

National Study Reveals: Digital and Social Media Are Delivering for Arts Organizations , Guest Post by Mary Trudel and Rory MacPherson. Just over a year ago, we asked ourselves a question: How are arts organizations using digital and social media, and what sorts of results are they getting?

Is Your Organization Looking At Alternative Audiences

Frogloop

Google Analytics has added their new Demographics and Interests information and that could be explored for potential audiences. Some companies, like Zygna, had early success thanks to cheap online advertising on Facebook.

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.”

Say “Yes!” to P2P Registration Data

Connection Cafe

Their 2015 Walk Registration Benchmark Study evaluated seven organizations, 6,000 local walk events, and 700,000 potential participants over the summer of 2015. Utilize Google Analytics to track registration form funnels and find out where participants are dropping out of your process.

How-to: Improve Your Site's Bounce Rate (Intro to Google Analytics Advanced Filtering)

NTEN

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages.

Google Media = Nonprofit Grants, Blogs, Video and Maps Galore

Connection Cafe

The first full day of NTC 09 kicked off with a special dance (mad props to @ntenhross ), a great keynote and a session full of Google representatives spreading the (free!) The session covered four different programs Google offers at no cost to the nonprofit community. Google AdWords.

Does Your Nonprofit Organization Have Measurement Malaise?

Beth's Blog: How Nonprofits Can Use Social Media

Can you be an effective grassroots nonprofit organization in 21st century without a robust integrated social media and mobile strategy and measurement strategy? We all need to be curators of our analytics data. Does your organization have measurement malaise?

SEO Keywords for Small Non-Profits

Wild Apricot Blog

Your non-profit website is supposed to help new people – prospective donors, members, and advocates – find your organization online. analytics Google Analytics keyword Non-profit technology nptech search search engine marketing search engine optimization SEO website websitesBut what if it’s not showing up in the search engines? read more ).

59 Useful Mobile Apps & Online Tools for Nonprofits

Nonprofit Tech for Good

It’s analytics tools will also evaluate your posts to deduce the best possible times to share your content. The buttons are fully customizable and provides social share counts and analytics. VivaVideo Pro :: Google Play.

Using Google Analytics to Track a Nonprofit Website (Part 1) - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

36 Useful Apps & Online Tools for Nonprofits

Nonprofit Tech for Good

It’s analytics tools will also evaluate your posts to deduce the best possible times to share your content. Relay is a web-based graphic design tool for beginners that enables one-click redesign for multiple image sizes as well as scheduling to social media and analytics.

Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

Frogloop

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites.

Leveraging Analytics for Mobile Marketing and Search Advertising

Beaconfire Wire

Curious about how you can use analytics to maximize ROI of your mobile outreach? Avinash Kaushik ( @Avinash ), Digital Marketing Evangelist for Google, just led a great webinar on that topic. Google Analytics includes a built in advanced segment for mobile users.