Analytics: It’s About More Than Just the Data

Connection Cafe

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can change the way you move forward and improve your results.

Trends in Sustainer Giving – Key Findings from the 2019 donorCentrics Sustainer Summit

Connection Cafe

We recently held the fifth annual Blackbaud Target Analytics donorCentrics Sustainer Summit, hosted by WGBH in Boston on March 23 and 24, 2019, the question on everyone’s mind was simple: following significant gains in donors in FY2017, were we able to retain these surge donors in FY2018?

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Four Trends to Follow at AFP’s 2017 International Fundraising Conference

Connection Cafe

Here are the four key trends we’ll be following at the fundraising conference, and a few can’t-miss sessions that promise thought-provoking takes on the trends: The Changing Landscape of Philanthropy. Making Nonprofit Data and Analytics Work for You.

2018’s Top Trends in Philanthropy

Connection Cafe

Take a look below to discover the Blackbaud Institute’s top trends that reverberated across the social good sector this year. These figures revealed an interesting trend if we take a deeper dive into the data.

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How Data Intelligence is Accelerating Innovation for Social Good

Connection Cafe

Mobile, social, the cloud and analytics continue to emerge as key themes, but analytics is emerging as the true game changer—catalyzed by advances in open architecture. are all connected devices which generate data and intelligence (e.g.,

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2012 In Review: 3 Key CRM Trends

Connection Cafe

As 2012 comes … CRM Emerging Trends Analytics big data Mobile socialWhat a year! Mars rovers, Olympics, Hurricanes and Elections—oh my!

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Big Data and Big Benefits for YOU!

Connection Cafe

“Big data” has been a “big topic” for quite some time now. What does big data mean? What are the steps to utilizing big data effectively? Step 1: Find the right suite of data analytics products and services!

[FREE WEBINAR] Introduction to Google Analytics for Nonprofits

Nonprofit Tech for Good

Nearly everyone has Google Analytics installed on their websites, but they should. Even if a nonprofit has Google Analytics installed, most nonprofit marketers aren’t taking advantage of the advanced features, or worse yet, they aren’t looking at their analytics at all.

4 Tech Trend Predictions for Nonprofits for 2016

Connection Cafe

This week, I was fortunate to get a sneak peek at two of the nonprofit sector’s leading tech experts musing on their technology trend predictions for 2016. Fundraisers will rightly expect to be able to capture and research donor prospect data with whatever device held in that moment.

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6 Trends That Will Impact the Social Good Sector in 2017

Connection Cafe

Here are the top 6 trends that will impact the social good sector in 2017: 1. Democratization of Data: We’ll see the continued convergence of data, insights, and analytics to drive improved decision making in nonprofits.

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More fundraising software = more data headaches

3rd Sector Labs

Let’s face it … there is a direct relationship between the number of fundraising software systems we are using and the data problems we are creating for ourselves. More fundraising software = more data headaches. We don’t know our data. – TSL data expert.

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Nonprofit Website Analytics: Why And What You Should Care About

TechImpact

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important?

5 Foundation Trends That Will Continue in 2018

Connection Cafe

Foundations are now utilizing their data to help guide their strategy, increase their impact and continually measure their success and the success of their programs. Data and Analytics. We are continuing to see the need for data at all levels of the social good sector.

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. Analytics [this post].

Direct Marketing Trends You Won’t Read About in InStyle Magazine

Connection Cafe

I love fashion trends. However, despite my willingness to dive in and test out the latest trends, I still find myself reaching for the same jeans and black sweater. The same approach can be taken with nonprofit direct marketing fundraising trends.

3 Analytics Terms for Success

Connection Cafe

Predictive analytics has become a hot-button term over the past two years as business intelligence vendors have begun to incorporate simulation and forecasting into their offers. She investigates constituent data to uncover trends and confirm or deny hypotheses.

5 Technology Trends Of 2013 Nonprofits Should Care About

TechImpact

Gartner , a tech analyst firm, created a list of trending technology resources nonprofits and organizations are taking advantage of to make a greater impact using more robust resources, at a lower cost than traditional IT. Big Data. Analytics. Image courtesy of Wisepreneur.

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Gartner’s 2013 Technology Trends and Why You Should Care (Part 2)

Connection Cafe

In addition to mobile, these next five trends have the ability to radically alter the nonprofit technology landscape in the coming years with a heavy emphasis on data and analytics that is so crucial to nonprofit organizations. Cloud Computing IT Infrastructure SaaS/PaaS Technology Analytics big data cloud computing Gartner technology trends 2013

4 Tech Trend Predictions for Nonprofits for 2016

Connection Cafe

This week, I was fortunate to get a sneak peek at two of the nonprofit sector’s leading tech experts musing on their technology trend predictions for 2016. Fundraisers will rightly expect to be able to capture and research donor prospect data with whatever device held in that moment.

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3 Mobile Trends on the Horizon for Nonprofits

Connection Cafe

Here are a few mobile trends that will begin to impact nonprofits : Mobile SEO. Mobile Analytics. It’s often tough enough for nonprofits to make sense of web analytics. Soon, it’ll be important to analyze another layer of data: mobile.

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Learning Analytics: Big Data Applied to Training, Teaching, and Learning

Beth's Blog: How Nonprofits Can Use Social Media

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). Learning and Knowledge Analytics.

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A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? Let’s begin with your data.

Higher Ed Trends and Learnings from the Experts at bbcon 2019

Connection Cafe

Industry Research & Trends . Eduventures, and Fred Weiss, chief research and data officer at Council for Advancement and Support of Education (CASE). . Trends in Talent Management .

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Non-Technology Trends for the CIO, 2014 Edition

Connection Cafe

Now is the time of year when blog editors worldwide ask their writers for predictions and trends for the coming year. So, I wanted to focus on the market trends and influences that will inform how nonprofits implement and leverage this technology. Who owns the data?

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Google Analytics for Nonprofits - Part 1

Connection Cafe

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Most clients I’ve talked to have Google Analytics installed, but aren’t always sure how to use it effectively. Author: Alissa Ruehl.

New Year, New Trends Roundup For Ya!

SocialFish

It’s that time of year where everyone is talking about trends. Here is a roundup for you of those I consider to be most interesting, most accurate, or most data-driven – and read down to the bottom, where I list my five trends for the association industry.

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5 Nonprofit Technology Trends To Prepare For In 2014

TechImpact

Here are 5 nonprofit tech trends to keep your eye on in 2014 according to BusinessWire. Better insight through analytics. The post 5 Nonprofit Technology Trends To Prepare For In 2014 appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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Benchmarking Data You Can Use: Live from #BBCON

Connection Cafe

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. Membership Data.

Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

We have incredible technology at our fingertips, yet it’s hard to find time to master the latest trends. The report shows that nonprofits have a lot to be optimistic about – and tracks some key trends to be aware of, principally: The tide is turning toward sustaining giving.

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How Nonprofits can Use Analytics with Advocacy

Connection Cafe

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. And, through analytics and a culture of testing, some of the best advocacy and activist organizations are transforming how they listen to their supporters online.

2012: The Year of Putting the “Constituent” in CRM

Connection Cafe

CRM Emerging Trends Analytics data insights peer-to-peer fundraising smart data Social CRM Social Fundraising

3 Ways to Qualify Major and Legacy Gift Prospects

Connection Cafe

Analytics. Nonprofits and frequently, their outside consultants, have implemented surveys to learn about positioning statements, trends in donor sentiment, and more. Predictive Analytics . Data-driven decision making is all the rage, and it should be. Human beings inherently have biases, so relying on the right data to help steer us in the right direction can be incredibly powerful and beneficial. . “Who should I call? Who should I visit?

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Data Digest: Introducing the Information Chef

Tech Soup Blog

I'm Steve, a data scientist working with the team at TechSoup and I'm starting a biweekly conversation about how we can all use data and information to drive smarter decisions. Here are some quick tips for using Excel to improve your data analysis. Hello World!

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5 Research-Backed Lessons on Major Gifts Fundraising

Connection Cafe

Last month, the Blackbaud Institute released a report entitled “ Share of the American Wallet ,” which uses the Bureau of Labor Statistics’ Consumer Expenditure Survey data to explore how demographic attributes and discretionary spending patterns relate to philanthropy.

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5 Nonprofit Trends at Arts and Cultural Organizations

Connection Cafe

Are the same trends applicable? Analytics. Data is quickly becoming the new equalizer in the for profit world and data can be leveraged in the same way in the nonprofit world. We have access to more data than ever and our visitors and patrons expect us to use it.

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Top Reasons to Opt for Data Driven Decisions in Managing Your Nonprofit

Connection Cafe

So, to keep in mind all these factors and actually make right decisions, we had to search beyond our instincts and start gathering data to know where we are heading. There are tons of data hidden in the inner resources of your organization and you can collect them from all the people involved in your nonprofit. So why should you trust your decision making process to rely on data? They had a specific target by levels of engagement and clear data about their public.

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Your Data Simplified: Idealware's Data Don'ts for Nonprofits

Tech Soup Blog

At TechSoup, I've noticed we're talking more and more about the importance of data for nonprofits. We're reflecting a larger trend in business, government, and IT to pay more attention to the plumes of information our websites, databases, PCs, and mobile devices are generating.

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Predictive Modeling vs. Wealth Screening: Effective Segmentation Programs Require a Healthy Mix

Connection Cafe

Some tend to gravitate toward wealth data alone because it feels more tangible—or understandable—than predictive modeling. By marrying both techniques, predictive analytics and the concrete wealth data that many fundraisers crave, you will be positioning your organization well!

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Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use.

Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. I would consider any data valuable when it can be utilized for predictive analytics or to build a case for trends. Is data-storage limits the concern? I would hate for you to delete those records and lose all that data and institutional knowledge that you have been collecting along the way. Are data-storage limits the concern?

Crisis Text Line Uses SMS Data Mining to Save Lives

Mobile Commons

But did you know that analyzing data from text messaging campaigns can uncover insights about your mobile users and lead to bigger discoveries? How the Crisis Text Line creates data mines. What researchers are doing with the data.

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GA, Tell Us What #BirdsTellUs! A Dashboard for Engagement Analytics

Beaconfire Wire

Not only was it exciting to develop a custom web app for such an important cause, this campaign gave us the chance to really leverage the power of Google Analytics (GA) Dashboards in depth. Okay, so data goes into GA , then what? Analytics Marketing Social Media User Experience

Increase in [Not Provided] keyword in Google Analytics

Beaconfire Wire

You can see the referring URL in the site’s server logs, and if you have a Web analytics package installed, it will parse what the visitor searched for from that referring URL and provide it in a handy report. How to stay ahead of to your analytics due to Search Engine changes.