Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Show how gifts further the outcomes step-by-step. Immediacy and response are key, even as short-form content proliferates. Google Analytics is a must-use tool to help understand your campaign performance.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Another option is to create a Theory of Change or Logic Model , which should include inputs, activities, outputs, outcomes, and impact. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. Collect this content from Day 1, and share through all your channels, as outlined above. Report Out.

Measure 50

Measure Impact Program San Francisco 50

ASU Lodestar Center

MAY 24, 2016

When a well-designed mobile application is published, staying connected creates an endless amount of possibilities and the exciting part for nonprofits is to keep the content new and fresh. Analytical evidence helps marketing departments understand how to place a product in front of the user and can increase the chance of purchases.

Game 56

Game Change Arizona Badge 56

Gyrus

JUNE 28, 2016

Before I start, it is best to issue a few disclaimers: I am not a neuroscientist; this blog post is not written with appropriate scientific method. But even then, I often felt my mind drifting off in class, doodled on notes, or encountered moments where I was not motivated enough to attempt to process the course content.

Learning 49

Learning Instruction Instructional Training 49

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

Content Delivery Is Not Learning. Content delivery is less important then the skill to making sense of it and that needs to be what “classroom time” is about. The instructor’s role should be to facilitate this understanding for their students, not dump content on them. Illustration by Beth Kanter.

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Experiment Learning Create Exercise 116

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Neon CRM

JUNE 16, 2023

With that information, you can do a lot of different things, like: Improving communication: 72% of donors report that personalization in communication and content directly impacts their decision to give. Of course, this is not a strategy that can be supported by Excel spreadsheets or simpler tracking methods.

Database 52

Database Guide Nonprofit Gift 52

Connection Cafe

MARCH 30, 2021

On-page SEO includes HTML code optimisations, title tag and meta description improvements, and adding quality content to your website. You need to be adept at using a variety of SEO analytical tools, understand how to evaluate the results, and know how to create strategies to make impactful changes to websites. . Beware of promises.

Tutorial 26

Tutorial Search YouTube Results 26

DNL OmniMedia

FEBRUARY 1, 2023

To find a consultant whose services and methods align with your nonprofit’s needs, follow these steps: Review your needs. Marketing: Our nonprofit marketing services include pay-per-click marketing, social and organic content management, event planning, video, digital marketing, and more. Begin by defining your organization’s needs.

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Consultant Technology Phase Nonprofit 52

Forj

DECEMBER 29, 2017

First, as with Bitcoin, the distributed ledger method is an ideal way of tying credits to individual learners’ accounts, reducing the potential for counterfeiting credits. It’s still in the realm of custom content development – not something you can assign to your staff instructional designers – but it’s cheaper to do.

Hype 60

Hype eLearning Model Badge 60

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. Now that you have an idea of how donors in the US are giving, it’s time to look at the methods used to reach these sources. Data source: Giving USA. The public.

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Guide Fundraising Nonprofit Template 108

Bloomerang

OCTOBER 31, 2023

Payment processing methods: To handle financial transactions and ensure accurate donation processing. Reporting and analytics : To measure the impact of your activities and make data-driven decisions. Fundraising tools: To create and manage campaigns, accept online donations, and track donor contributions.

Classes 101

Classes System Management Donor 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. There are no systems in place, no dashboards or simple collection method. It is used to improve content, messaging, and engagement on specific channels.

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Culture Data Measure Social Media 115

Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters).

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

Start with your outcomes, not your keywords. If you're using Goolge Analytics goals, you've already thought through some of this. Do you want them to read content, download a screen saver, sign an online petition, sign up for more information, sign up to volunteer, make a donation, or something else? Can you share some steps?

Adwords 69

Adwords Google Game Campaign 69

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. They provide long-term support that enables your nonprofit to make more significant investments and achieve more substantial outcomes.

Donor 52

Donor Management Guide Retention 52

EveryAction

APRIL 1, 2016

Its 45 workshops, seminars and lectures explore internal and external strategies, systems, methods, best practices and successful examples. 2016 Analytics with Purpose Conference. 2016 Analytics with Purpose Conference. Get ready to learn from some of the best analytics minds out there. Governance / @usdsoles. Strategic.

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Calendar Conference San Diego DC 177

sgEngage

MARCH 31, 2023

A deep dive into data analytics and portfolio metrics is time-consuming. Increase portfolio coverage Relying only on a single click, this method leads fundraisers directly to areas of their portfolio needing attention before opening a report or spreadsheet. Why do this? Fundraisers are pressed for time.

Product 83

Product Data Metrics Knowledge Worker 83

Connection Cafe

MARCH 24, 2021

Establish your organization’s definition of a virtual visit , considering content of conversation and outcome. Determine the fundraising questions you have—especially those questions that are hardest for existing staff to answer easily and quickly—and consider analytics to help answer those questions.

Strategy 52

Strategy Fundraising eBook Stats 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate.

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Metrics Social Media Media ROI 56

Everyaction

OCTOBER 5, 2016

At this year's AASP Summit, presenters will focus on cutting-edge technology and business methods using case studies. Through inspiring keynotes, innovative talks, educational breakouts, hands-on lessons, and tons of networking, you will learn how the INBOUND experience, and especially our content, is truly remarkable. 10/26/2016.

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Conference Calendar DC Washington 111

Nonprofits Source

JULY 5, 2018

Jump to a section below: Your Content Doesn’t Serve A Purpose. Your Content Lacks Direction. You’re Focusing On The Wrong Outcomes. Content marketing and ranking on Google is a big part of my overall strategy to build the Nonprofits Source brand. You Ask Too Much During Promotional Outreach. Track Your Keyword Rankings.

Results 58

Results Digital Marketing Practice 58