Association Analytics

AUGUST 15, 2022

Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. Using data from your AMS, analytics will help you answer these more complex questions. Why analytics? People often confuse reporting and analytics.

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Association Analytics

NOVEMBER 16, 2021

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. Reports share information on what has already happened in your business in an organized, straightforward format. Why is it important?

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Association Analytics

FEBRUARY 14, 2022

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

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Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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Nimble AMS

JANUARY 29, 2022

relevant content and offers, the benefits are big. . Here’s a look at just who benefits from predictive analytics at associations. Recently, I wrote about predictive analytics and artificial intelligence (AI) for associations. Specifically, I looked at: Why it’s time to get started with predictive analytics and AI.

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Nonprofit Tech for Good

OCTOBER 17, 2023

Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. Visual Content : Visual content, such as images and videos, tends to perform exceptionally well on social media platforms. Develop a content calendar that outlines when and what type of content you’ll post.

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The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going.

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Nimble AMS

JANUARY 7, 2022

You’ve heard about artificial intelligence and predictive analytics, but do you know how they can help your association? . Here are six practical examples of how AI and predictive analytics technologies can help your organization work smarter and faster. timely, relevant content?and through personalized content, predicting the?information?that

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Nonprofit Tech for Good

JUNE 24, 2021

Did you scroll through content on Instagram today? How to leave behind the guessing game and rush to post content day of. See GoToWebinar’s FAQ for information on how to join and attend this webinar. Date: Tuesday, August 24, 2021. Time: 1pm EDT / 10am PDT. Presented by: Dana Bakich , Founder of Positive Equation.

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Nonprofit Tech for Good

DECEMBER 9, 2023

1) Use a top-rated Content Management System (CMS) platform. 3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. 4) Prioritize SEO. 5) Install SSL certificates on your website.

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Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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Candid

JANUARY 24, 2024

As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. The top-level analytics The first thing I do is look at the big picture. Here is a peek behind the scenes into how Candid assesses our social media annually.

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Nimble AMS

JANUARY 13, 2022

Artificial intelligence and predictive analytics have a lot to offer associations. . If you read this blog, you’ve probably come across articles about artificial intelligence and predictive analytics for associations. relevant content?and Some specific examples of what you can do with AI and predictive analytics include: .

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Nonprofit Tech for Good

DECEMBER 13, 2021

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. Content to be rewritten.

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Association Analytics

APRIL 4, 2022

The data that you gathered from these events is a valuable asset to help inform your decision. Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization. Consider: Repurposing existing content and bundling it in a way that appeals to them. Let the data tell you.

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Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. This information can then be given to your donors and used on your marketing channels.

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TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. What more can you learn from Google Analytics?

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Nimble AMS

AUGUST 19, 2021

Who can you trust for information these days? Research sources (if you trust them) show that the American public distrusts common information sources: According to Pew Research Center, Americans’ trust in the federal government is at near historic lows. Three effective ways to become the trusted source of information in your industry.

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sgEngage

JULY 13, 2021

While I applaud the designers of these templates for the beauty and even the adaptability of the templates to fit a variety of website types, I want to make a case for the value of a good Information Architecture. Information Architecture (IA) is the structural design of a website. So what makes for GOOD IA? Findability. Scalability.

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Websites Structure Template Design 101

The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going.

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Websites Analytics Podcast Map 130

Association Analytics

AUGUST 14, 2023

If your association caters to healthcare, law, finance, or other industries, start brainstorming about how your members can use AI to create content and make better decisions faster. As previously mentioned, the more detailed information you put into the system, the better results you’ll get.

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TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone. Let us know in the comment section below.

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial.

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Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Without this information, you’re flying blind. Let your supporters know specifics.

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Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

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TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

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Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . This way, you can see all of your data in one place and make better-informed decisions about where to allocate resources.

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Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage.

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Nimble AMS

DECEMBER 29, 2021

Modern technology now makes it easy for associations to put predictive analytics and AI to work for their organization. . Read on to learn more about why now is the time to get going with AI and predictive analytics. You’ve probably heard a lot about predictive analytics and artificial intelligence (AI) in the past few years.

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.orgSource

JULY 25, 2023

Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.) Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits.

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Association Analytics

DECEMBER 15, 2022

But are you truly leveraging that information? By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Behavior After looking at the analytics, you discover members who engage with your community renew at a higher rate.

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Nonprofit Tech for Good

JUNE 29, 2022

LinkedIn is ideal for connecting with sponsors, funders, and thought leaders while Twitter is a fast-moving community built upon real-time news and information sharing. Topics include: What type of content performs best on LinkedIn and how often nonprofits should post. The benefits of using LinkedIn to steward sponsors and funders.

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NonProfit Hub

MAY 3, 2019

So, you’ve mastered the art of creating effective, engaging social media content. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . Engagement is any interaction with your content, like Twitter favorites, Facebook shares and clicks. Congratulations!

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Pamela Grow

OCTOBER 30, 2023

Engagement with content. Analyze which types of content, stories, and communication techniques resonate most with your donors. If you run an animal shelter, you might notice that a donor engages with cat-centric content much more often than content about dogs.

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