Allegiance Group

JUNE 13, 2024

To prepare for the planning stage, get to know your donors by: Using data analytics tools. Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g., Google Ads ), and understanding tracked data.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” 3) Applause Rate: I think arts organizations might like this metric!

Metrics 96

Metrics Facebook Data Measure 96

Qgiv

NOVEMBER 9, 2023

Measure and track your success. Here are a couple key metrics: Donations : Have your donations increased? Tracking over a full 12 months is a good timeframe since certain periods of the year have increased or decreased fundraising (org-specific annual events, the summer slowdown, Giving Season, etc.).

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Your success metrics can focus on likes, comments, shares, clicks, and even conversion.

Calendar 277

Calendar Social Media Content Media 277

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

There is a trade off is that your friends my not want to comment if they notice people they don’t know. If you aren’t comfortable with who can see the post, don’t comment on it or like it. For example, you might comment on a photo one of your family members posts just to family. News Ticker.

Metrics 129

Metrics Facebook People Change 129

Qgiv

OCTOBER 9, 2023

Match the cause with the business Set a mutually beneficial goal Use more than one marketing channel Make it a collaboration, not just a donation Track the campaign Match the cause with the business Before you start your cause marketing campaign, you need to find the right business to work with. But don’t rely on a singular metric!

Causes 52

Causes Marketing Impact Guide 52

Neon CRM

JUNE 1, 2023

If you want to engage your reader, here are five nonprofit blog best practices to follow: Write for your reader Make it personal Maximize your visibility Manage your comments Monitor your results 1. Their readers want detailed reports and analytics that back up their arguments. But those basics only set the foundation of your blog.

Practice 52

Practice Arkansas Spam Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). So trackbacks and comments get more weight than clicks and views.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy.

Social Media 52

Social Media Media Guide Social 52

Connection Cafe

JULY 18, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. Their usage patterns are likely very different from those of your constituents, and you’re looking to track constituent engagement, not employee engagement.

Analytics 48

Analytics Google Profile Metrics 48

Amy Sample Ward

JULY 29, 2011

The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. The PMDMC conference had a 4-part social media track. Metrics Template. Google Analytics for Facebook Pages. Google Analytics for your Wiki. Start Joining.

Social Media 178

Social Media Public Media Community 178

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. Donor data can help you understand you donors and reach new ones, set goals and track successes and ways to grow, and—most importantly—data can keep your nonprofit on track to fulfill your mission! Fundraising Metrics. Social Media Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! When he brought up the google analytics for Global Giving, there was a huge spike from last week.

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

Analytics 50

Analytics Web Metrics ROI 50

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Metrics that Matter. You can now see beyond the Likes and comments on your page.

Facebook 196

Facebook Change Tutorial Plugin 196

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

ROI 135

ROI Case Study Metrics Student 135

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is the most important part of your web analytics. Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Media Cause

FEBRUARY 12, 2024

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Analyzing metrics on platforms like Instagram and TikTok can help fine-tune your strategies.

Search 59

Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” My result metric is the number of good ideas and saved time getting those ideas that I get for blog posts, curriculum development, and presentations.

Skills 108

Skills Facebook Literacy Metrics 108

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

Godin used (as Tom Watson said it), " the Ashton Kutcher Metric of Social Change - not yet proven, only a theory!" I am assuming Tom was talking about the number of followers on Twitter as a measure of impact. Take for example, " Using Metrics to Harvest Insights About Your Social Media Strategy.". Leave a comment!

Twitter 95

Twitter Metrics Kiva Charity 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Connect Alumni with Current School Experience.

Practice 107

Practice Tips Social Meme 107

John Kenyon

SEPTEMBER 5, 2018

I’m not talking about esoteric or hidden data in the depths of Google Analytics, I’m talking about a handful of essential foundational pieces of data. Once you know where to grab the data points on content in Google Analytics, your bulk email program and social media channels, it’s easy. Top Online Content.

Data 52

Data Strategy Online Social Media 52

Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. That said - they are still useful as part of your metrics and tracking. Postrank Analytics. Do your website visitors find your content compelling enough to comment on and share on social networks?

Social Media 65

Social Media Measure Tools Media 65

NTEN

MAY 17, 2011

Here's a step-by-step guide on how we calculated that with the help of Google Analytics. We've already written a step-by-step guide on how to use Google's URL builder , but it's pretty easy: The key is to remain consistent so you can find the data in Google Analytics. Share your thoughts and tips in comments, below.

ROI 91

ROI Linkedin Online Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

One technique I use to get insights from my social media data is to do an analytics Rorschach Test. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach. I watched as it got hundreds of likes and hundreds of shares and more than the usual comments and double the highest reach ever.

Audience 107

Audience Social Media Content Media 107

Get Fully Funded

APRIL 20, 2021

Use a project management too l like Trello or Asana to keep track of deadlines and progress. Your VA can manage volunteer recruitment, onboarding, tracking of hours, communication, and appreciation. They can provide you with an analytics report and offer suggestions for improving open rates. Communicate clearly and often.

Virtual 116

Virtual Work Calendar Nonprofit 116

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. There are some new third party analytic tools.

Social Media 113

Social Media Measure Action Media 113

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them.

Social Media 102

Social Media Map Strategy Media 102

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Rather than download a spreadsheet of the most important data points for a month from Facebook Insights (the Facebook page analytics tool which was recently upgraded ) and comparing it against content, engagement, and outreach strategies, administrators glance at the summary insights on their page and draw subjective conclusions. Page Views.

Social Media 99

Social Media Strategy Media Social 99

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. Link clicks.

Social Media 122

Social Media Track Conversation Media 122

Achieve

JULY 2, 2019

While growing your social following is a great metric (and definitely a KPI I pay attention to), the truth is I’m way more concerned with engagement than how many followers an organization has. Engaging with comments on your content. . Liking, sharing, or commenting on your followers content. . Mistake #9: Not Tracking Results

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

As someone who loves to play with analytics, visuals, maps, and other geekery, I've been wanting to explore in more depth the how-to and the techniques. Social networking analysis can track those interactions (replies, commenting, like, etc) and help you make decisions with your strategy. Share them in the comments.

Analysis 96

Analysis Social Network Social Media Network 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. They determine what comments need action, whether to say thank you and build a relationship, repair a customer service issue, or ignore. Now say that five times fast! More on that later.

Story 72

Story Learning Organization Metrics 72