TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

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Analytics Statistics Google Demographics 223

TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics.

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Analytics Twitter Nonprofit Statistics 177

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Analytics Google Guide Stream 52

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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Analytics Google Story Metrics 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Why should I spend the time reporting on them?

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Analytics Websites Nonprofit Attention 158

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Go Custom with Report and Dashboards. Use Multiple Views.

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Analytics Google Digital Marketing 100

Byte Technology

JANUARY 5, 2017

By using the absolute go-to tool for digesting feedback: Google Analytics. By having the ability to track your traffic by geographical locations, knowing what type of browser they’re using and even charting their screen resolutions, JavaScript and Flash support, language etc. Now it’s time to install Google Analytics on your site.

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WordPress Analytics Audience Google 100

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

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Data Analytics Associations Registration 169

Nimble AMS

MARCH 30, 2023

But d o you know the differences between these software and why they ’re so valuable to your organiz ation? Our blog is here to help with a complete explanation of the difference s between AMS and CRM technology, how the platforms pair together , and the benefits for your association. What is customer relationship management ( CRM ) ?

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Associations Software Difference ROI 138

Nonprofit Tech for Good

MAY 13, 2022

UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. They are universal, so many tools track them or support adding them automatically.

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Donor Track Campaign Facebook 294

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

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Media Cause

JUNE 9, 2022

If you want to know more about cookies, their function, and how to use them, check out my blog here. . We all know it can get tricky to work with outside vendors; setting up pixels correctly, getting reports, and ensuring that leads are attributed properly. Love them or hate them, cookies go a long way when tracking attribution.

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Track Problem Donation Gift 52

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Twitter Cards allow website developers to clarify how website and blog content should appear in tweets. 8) Get to know your Twitter Analytics Dashboard.

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Twitter Practice Social Media Nonprofit 355

Nimble AMS

MARCH 8, 2023

Read our blog for several helpful tips to get started. If you want to offer real insights for your organization, look for an AMS that offers user-friendly reports and dashboards. Leveraging dashboards lets you measure key performance indicators (KPIs,) helping your association track its progress and take control of its future.

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Associations Experiment Tips ROI 117

Cloud 4 Good

SEPTEMBER 8, 2021

Your CRM is a key tool for engagement and can drive your fundraising strategy, moves management, campaign analytics, and operational reporting. A data warehouse is a structured database that supports reporting, segmenting, and analytics needs.

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Roles Data Strategy Technology 112

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. But those basics only set the foundation of your blog.

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Practice Arkansas Nonprofit Spam 52

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

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Aggregator Associations Activities Active 169

Nimble AMS

MARCH 14, 2023

Many organizations wonder if the time is right to embrace technological innovation like association management software (AMS) to streamline staff processes and offer a superior member experience. If you’re unsure about how to begin embracing innovation at your association , follow the tips in our blog to guide your decision-making process.

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Associations Software Integration Culture 120

Nimble AMS

APRIL 29, 2023

Consider an AMS that leverages artificial intelligence (AI) and predictive analytics to customize the member experience. Data silos can hurt your association causing outdated information, a reporting breakdown, security issues, and a disjointed member experience. If so, you’re among good company. Elimination of data silos.

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ROI Technology Time Associations 106

sgEngage

MARCH 7, 2024

As a CPA working with nonprofits of all sizes, I’ve encountered numerous errors in Board of Directors’ financial reports and Statements of Activities documents. Being aware of these common pitfalls is crucial for maintaining the integrity of your financial reporting and in turn, the trust of your supporters.

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Activities Active Activism Comparison 77

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. By default, GA4 will track Page view, Scroll, Outbound link clicks, Site search, Video Engagements, File Downloads, and Form Tracking.

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Analytics Google University Alternative 52

Nimble AMS

FEBRUARY 3, 2022

Member management: Track user data, including dues requirements and membership status, and view it on a centralized dashboard. Member portals: Allow members to manage their membership online, track certificates, event registrations and more. Data Analytics and Reporting Tools. An AMS might include the following.

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Associations Professional Software Tools 141

TechImpact

MAY 23, 2014

With so much to keep track of, a lot of nonprofits struggle to optimize their social media accounts and their websites. So few nonprofits have written content strategies, a defined target audience, and are not reporting on enough analytics to really drive improvements in all these categories. A defined target audience.

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Social Media Strategy Create Media 233

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. That sounds like the title of a report that NTEN might produce that surveys the technology landscape and nonprofit usage and provides an overview of what technologies nonprofits should be looking at in the next 1-5 years.

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Analytics Teach Training Train 97

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. I've been to a few presentations that referenced doing this, and seen it mentioned on a blog here and there, but haven't come across much concrete information on how actually to implement it. Generate the Tracking URL .

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Track Analytics Google Campaign 68

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. And now, for those tips and tools: 1 – Get to Know Your Audience.

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Analytics Tools Social New York City 106

Qgiv

JANUARY 3, 2024

Some key features of Qgiv’s text fundraising platform include: Customizable campaign options Real-time donation tracking Integration with Qgiv’s other fundraising solutions These key features provide you with an end-to-end fundraising solution through one platform, rather than needing to use different platforms for different types of fundraisers.

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Qgiv

OCTOBER 11, 2023

Then, they could pull a report showing the percentage of donors and other funders who are a great match and correlate that with the amount of income produced. For that information, you would need to keep track of the rate—ditto for donor acquisition and upgrading. Your reports will include a reliable forecast.

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Greater Giving

MARCH 7, 2024

Create professional event pages, sell tickets securely, and track RSVPs effortlessly. From donation pages and crowdfunding campaigns to detailed reporting and analytics, we provide everything you need to streamline operations, engage donors, and achieve your fundraising goals. Ready to transform your fundraising efforts?

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Impact Tools Fundraising Mobile 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

Any advice about setting up systems to track Twitter. Did you use any “real time” tracking of your tweets and make any adjustments along the way? In addition, we track key purchases on a weekly basis (Tuesday through Monday). Describe the Google Analytics Charts – specifically the diagram where you have annotations.

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Analytics Interview Story Phase 99

sgEngage

NOVEMBER 14, 2023

In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. Use analytics tools to surface new patient insights. Many nonprofits struggle to maximize their data usage. Informed fundraising plans.

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Integration Data Nonprofit Platform 76

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? How do I switch from UA to GA4?

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FAQ Organization Analytics Google 58

sgEngage

NOVEMBER 10, 2023

Donor Management: All donation platforms should provide reports and real-time tracking information for every gift, including recurring donations. Impact reporting derived from this data also allows you to show donors how their contributions make a difference over time. first appeared on The ENGAGE Blog.

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Nimble AMS

JUNE 25, 2021

When the organization’s systems and processes make that difficult, employees often find workarounds by using spreadsheets to track data. This approach helps you easily keep member data updated and secure as well as gives you a complete view of your member data through reports and dashboards (plus use your data to accomplish more).

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Associations Hints Registration Retention 78

Care2

NOVEMBER 18, 2011

Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. You will now receive all of your information concerning your reports in real-time streaming, a feature many of us have been waiting on for years. A link from a blog post? Pretty cool.

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Analytics Google Digg Bookmarking 74

Care2

JANUARY 7, 2013

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. This one is pretty basic but nonetheless it’s a good reminder to make sure you are at consistently looking at website analytics through Google Analytics, Ominture , etc.

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Metrics Content Track Analytics 71