Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.

Measure 103

Measure Learning Metrics Social Media 103

Candid

AUGUST 18, 2021

It’s been a big buzzword for years now, but AI has moved beyond buzzword status—it’s an accessible and increasingly common tool for nonprofits. Artificial intelligence works through machine learning, which involves the discovery and analysis of deep patterns in datasets. Data analysis for planning campaigns is the perfect example.

Course 112

Course Fundraising Analysis Mail 112

NTEN

OCTOBER 12, 2011

Your numerical data can tell stories , but can stories be data that leads to continuous improvement? There are lots of debates in the amazing world of measurement and learning: The only valid data is quantitative data. Real time analysis is not useful because it is drive-by analysis. By Beth Kanter, Beth's Blog.

Story 74

Story Data Analysis Structure 74

Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Here’s how we think about impact management at Salesforce: Impact management combines elements of: Impact measurement.

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. In the book, we avoid talking about specific tools because they change so fast and new ones appear almost daily. And now, for those tips and tools: 1 – Get to Know Your Audience.

Analytics 106

Analytics Tools Social New York City 106

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

Measure 97

Measure Policy Social Media Green 97

Forum One

AUGUST 3, 2022

While it’s easier than ever to access data—every digital action, from website clicks to member signups produces a trackable trail—knowing how to use the data is a different story. Knowing what not to measure can be as important as measuring at all. In the early stages, we investigate meaningful measurement.

Analytics 68

Analytics Team Data Skills 68

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

We want to distinguish the salon from the informal knowledge sharing that happens daily on the web or behind pay walls by offering a regular synthesis of the stories, knowledge, tips, resources, and wisdom shared in real time in the salon. Measurement Challenges. I believe this is because it is so difficult to measure behavior change.

Summary 94

Summary Social Media Measure Media 94

Tech Soup

AUGUST 22, 2016

Here are four common mistakes my team and I see made by social, government, and nonprofit organizations trying to measure their impact, and tips on how to avoid them: 1. Measuring Too Much. By far the most common problem we see is that most organizations try to measure too much. The moral of the story? Over-thinking It.

Measure 36

Measure Government Track Australia 36

Candid

NOVEMBER 17, 2021

One such data story is this: Though long suspected, we finally have the data to confirm that 39 percent of our grant applications are duplicative across funders. Analysis of grant applications from 130 funders. Data Handling, Overview, Measurement, Evaluation and Reporting (4 percent). Miscellaneous (3 percent).

Analysis 94

Analysis Grant Application Contact 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2014

It is filled with practical tips and lots of stories and useful for all nonprofit professionals. Jane Bozarth has given us an extraordinary and inspiring book, fill with lots of practical tips, stories, and lovely illustrations about how to be successful in your professional work or organization in a connected age.

Network 134

Network Data Chart Case Study 134

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Passionate explaining of impact?

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Social Media 96

Social Media Measure Analytics Learning 96

Tech Soup

NOVEMBER 9, 2012

Just like many of the nonprofits and other loyal readers of Beth’s Blog , we at Social Media for Nonprofits are excited about the recent release of Beth Kanter’s new book, Measuring the Networked Nonprofit: Using Data for Social Change. And now for those tips and tools: 1 — Get to Know Your Audience.

Analytics 58

Analytics Tools Social North America 58

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” Visual marketing is becoming an important part of the online marketer’s tool box – especially because images are global, easy to digest, and distributable.

Marketing 109

Marketing Hype Photography Measure 109

Beneblog: Technology Meets Society

MARCH 18, 2012

Scientist / Data Analysis Engineer / General Techie Want to help save the world with your code? We're Benetech's Human Rights Data Analysis Group, and we're hiring right now ! This technology and analysis is used by truth commissions, international criminal tribunals, and non-governmental human rights organizations around the world.

Analysis 150

Analysis Statistics Chart Language 150

Forum One

APRIL 8, 2021

Many organizations had to start over and reconfigure their entire approach, as well as rely heavily on their websites as a primary communication tool. Marketing automation tools, such as Mailchimp, Salesforce/Pardot, and Marketo, can assist in personalizing the content in your emails by using automated sequences based on a contact’s actions.

Impact 78

Impact Channel Audience Content 78

Qgiv

JULY 27, 2021

Watch her recent webinar, 6 Types of Stories You Should Be Telling on Social Media. 80% of the time, you should be just providing information, value, stories, and inspiration about what you do–putting those deposits in the bank. If you have a great post or a great story, you can share it lots of different ways.

Social Media 138

Social Media Media Tips Social 138

NetWits

SEPTEMBER 5, 2012

Audience Analysis. There are free tools that can help you identify broken links, unaccessible pages and content most/least viewed. Good visual design includes engaging imagery, stewardship, real stories of impact, and clearly demonstrates your mission and focus through simple, concise visual cues. Testing Your Visual Story.

Design 247

Design Web Guide Slides 247

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. How are you measuring your success? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. You cannot get where you need to go if you cannot measure your progress. Capture your stories!

Marketing 69

Marketing Guide Metrics Nonprofit 69

sgEngage

MARCH 7, 2024

These proactive measures will not only keep your SOA in line with the latest accounting standards but also ensure your organization’s financial health is accurately represented, fostering trust among stakeholders and supporting the sustainability of your mission. Use financial management software with analytical tools.

Activities 83

Activities Active Activism Comparison 83

Nonprofit Tech for Good

FEBRUARY 7, 2019

Under 45 and giving micro-amounts is pretty much matching with our own analysis, but at Donadora we don’t measure political views of our community, so I can’t answer on this point. At Donadora, work with NGOs to help them tell simple, but impact-full stories in order to inspire donors to give. 93% regularly vote.

Mexico 194

Mexico Trend Giving Online 194

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2016

It has been almost exactly four years since I published Measuring the Networked Nonprofit: Using Data to Change the World , with co-author, Katie Paine. Back then, not many nonprofits were talking or practicing the use of measurement and data to improve nonprofit results. Refinable – adapt to rapidly changing environments.

Resource 105

Resource Practice Data Work 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2012

But, how do you measure the results? The report captures a conundrum in measuring social change movements or networked approaches. Outcomes for “ wicked problems ” can be easily counted – policies passed, housing the homeless, educating children. Research and policy analysis. Community organizing.

Metrics 114

Metrics Fund Build Social 114

NTEN

DECEMBER 11, 2013

But the first test is to set up a way to measure it. While this story was inspiring, it didn’t necessarily represent the great work SAI did as a whole. For nonprofits, measuring their broader impact can be easier said than done. Plus, check out the new NTEN Voices section for tips and tools from our team and community!

Dominican Republic 88

Dominican Republic Issue NTEN Impact 88

Allegiance Group

APRIL 15, 2024

Conducting a marketing opportunity analysis. Take advantage of that personal touch by adding a story designed to strengthen your connection with donors even more. Choose a real story that is highly relevant to your cause, adding illustrative details that make it come to life on the page. Choose impactful visuals.

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. At e-metrics, I shared a story about DoSomething.Org’s recent “Text Pregnancy Campaign ” for teens and how they used measurement.

Data 100

Data Change Boston Literacy 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. As the first step to developing a strategy, set clear, measurable goals. Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. Email marketing tools

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2011

If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. o Google Analytics is free, as are many other basic analysis tools. Story = what you’re saying and who you’re saying it to.

Data 95

Data Measure Analytics NPO 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

AFP Blog

OCTOBER 30, 2013

Nonprofits Thrive and Tell Their Story October 29, 2013 — Nonprofits are at the threshold of a new era in which, using extensive, detailed data and data analysis tools, they will be able to more fully and accurately measure their effectiveness and tell their story to key constituencies, Massachusetts sector leaders were told today.'

Story 22

Story Massachusetts Data Help 22

The Modern Nonprofit

OCTOBER 10, 2023

It’s because rallying widespread support around a smaller issue that is relatable and measurable is easier than communicating your entire organizational mission or raising support for ongoing general needs. Compelling stories highlighting the campaign’s purpose can significantly motivate donations.

Game 59

Game Fundraising Campaign Generation 59

Media Cause

APRIL 22, 2022

It’s easy to get in the habit of reaching out for fundraising purposes, but it’s equally necessary to engage your people with impact stories. . Whether you’re sharing an impact story or appealing to a supporter, include your call to action fairly early in the email. Define Your Goal + Have a Clear Call to Action.

email 52

email Practice Marketing Test 52

The NonProfit Times

APRIL 18, 2024

Note: See all the Best Nonprofits To Work For stories in the 4/1 digital edition … [link] ** There are some surprises in the data from 2023 for this year’s The NonProfit Times ’ “Best Nonprofits To Work For.” This year, the aggregated figure stood at 92% of positive responses.

Data 52

Data Work Aggregator Attitude 52