Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2011

So, in honor our collective Twitter birthdays in October and Halloween, I thought I’d share a few Twitter tools for tracking and learning that are real treats and a few that make your work flow on Twitter efficient for documenting events. It is a Twitter analytics tool. I track to learn and improve relationships on Twitter.

Twitter 110

Twitter Tools Learning Measure 110

Media Cause

MARCH 29, 2023

It is the first step to creating an implementation plan that will have measurable results for months and years to come. Identifying top organic keywords and content opportunities Does your organization know what is helping your website gain visitors and donations? What is an SEO Audit, and Why Is It Important for Nonprofits?

Analysis 52

Analysis Nonprofit Google Search 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2014

You can do a whole network analysis. The examples are described in detail on the project blog , but thinking about the map as a tool to consider who to connect and engage with can be applied to a professional network, the second lens – and the focus of this blog post. The notes are here.

Technique 116

Technique Network Tools Map 116

CauseVox

MARCH 1, 2023

Since its launch in November 2022, millions of users have used the platform to do their homework, summarize content, translate text, and even write code. ChatGPT (Chat Generated Paragraph Techniques) is an advanced natural language processing tool to provide information and cobble content together based on prompts entered by a user.

Language 94

Language Generation Nonprofit Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. In the book, we avoid talking about specific tools because they change so fast and new ones appear almost daily. And now, for those tips and tools: 1 – Get to Know Your Audience.

Analytics 106

Analytics Tools Social New York City 106

Association Analytics

JANUARY 8, 2024

This is an approach you can take pretty easily with the systems, tools and staff you already have in place. Observe to learn members’ preferences and interest You likely have data on the purchases your members are making, the events they’re registering for and the content they’re downloading.

Impact 169

Impact Strategy Associations Data 169

Bloomerang

FEBRUARY 1, 2023

With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. They need intuitive tools that enable communication and that work right when they’re needed. Fundraising is more tech-powered than ever before.

Org 81

Org Raise Tools Help 81

The Modern Nonprofit

JANUARY 2, 2024

They serve as powerful tools for building trust and authenticity, showcasing real-life impacts of your organization’s work. This practice demonstrates your organization’s evolving impact and keeps your content fresh and engaging. They serve as powerful tools to convey the human impact behind numbers and statistics.

Story 104

Story Guide Support Analysis 104

CauseVox

MAY 9, 2023

ChatGPT is as valuable a tool as they come, so let’s take a look at how you can leverage the power of AI to optimize your nonprofit email communication. and learns not only about the content of that data but also how the words and phrases in it have been structured. If this sounds familiar, then we’ve got some good news.

Examples 83

Examples email Communication Language 83

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Engagement: Readers engage with their content.

Measure 97

Measure Policy Social Media Green 97

Whole Whale

MARCH 30, 2023

Not everyone can afford a top-shelf branding agency when they start out, this tool might help give a starting point for creating a persona. Creating donor personas is a process that involves research, data analysis, and collaboration. How do I use donor personas? How are donor personas usually created?

Donor 52

Donor Build Demographics New York City 52

Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. Or is your content a total snore and leaves people feeling un-inspired?

Social Media 65

Social Media Measure Tools Media 65

Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Here’s how we think about impact management at Salesforce: Impact management combines elements of: Impact measurement.

Impact 120

Impact Management Organization Evaluation 120

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Tools and Apps to Energize Your Base. You need two key ingredients – people and tools to connect and engage with them. WWT 2010: Apps and Tools to Energize Your Base.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. A benchmarking process can help.

Benchmark 96

Benchmark Social Media Measure Results 96

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. ENA brings objectivity to the process by using the net promoter score as a tool to measure success. Stay tuned for Sharon’s analysis of the dialogue. Is technology tying your audience in knots? Maybe stale programming is stopping the love?

Associations 221

Associations Leadership Question Wisconsin 221

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content. Put your top content through each of the following questions and see where trends emerge.

Facebook 131

Facebook Measure Change Images 131

Nonprofits Source

JULY 6, 2023

To help nonprofits understand the tools available to them and how they can be incorporated into their digital strategies , this guide will explore three uses of modern nonprofit technology. Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts.

Technology 52

Technology Marketing Change Nonprofit 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Engagement with content. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Social Media 96

Social Media Measure Analytics Learning 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

There are lots of debates in the amazing world of measurement and learning. Real time analysis is not useful because it is drive by analysis. Only measure impact, not process. When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning from Karcsig.

Story 121

Story Data Analysis Measure 121

NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83

Tech Soup

NOVEMBER 9, 2012

Just like many of the nonprofits and other loyal readers of Beth’s Blog , we at Social Media for Nonprofits are excited about the recent release of Beth Kanter’s new book, Measuring the Networked Nonprofit: Using Data for Social Change. And now for those tips and tools: 1 — Get to Know Your Audience.

Analytics 58

Analytics Tools Social North America 58

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S.

Story 66

Story Data Storytelling Lesson 66

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. Return on Ad Spend (ROAS) measures ROI. He helps organizations identify specific, measurable objectives and reach them using data-driven digital communications.

Facebook 236

Facebook Fundraising ROI Virginia 236

NetWits

SEPTEMBER 5, 2012

Audience Analysis. They give you a way to prioritize content based on what resonates with your audience so that you can keep focus and REDUCE THE NOISE. By going through card sorting activities with your audience groups, you will be sure to create an intuitive navigation and content flow that makes sense to your users.

Design 247

Design Web Guide Slides 247

Whole Whale

DECEMBER 22, 2022

PollEverywhere and Typeform ) to measure consumers’ opinions, usually through one question. Polling is often leveraged as a tactic to support email marketing strategies specifically, and some email marketing software platforms (EMPs) such as MailChimp or Constant Contact even include polling tools. Poll vs. Survey: Which one wins?

Poll 59

Poll Survey Org email 59

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Basically, this is code placed at the end of a URL that defines the source, medium, campaign, term, or content that sent a user to your site.

Analytics 52

Analytics Google Fundraising Track 52

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. There are multiple facets to this process, which involves analysis, preparation, and research. As the first step to developing a strategy, set clear, measurable goals. The better the content, the more interaction it will receive. Producing irrelevant content. Conduct a content audit.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Forum One

APRIL 8, 2021

Many organizations had to start over and reconfigure their entire approach, as well as rely heavily on their websites as a primary communication tool. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs. Just because content is old doesn’t mean that it’s irrelevant.

Impact 76

Impact Channel Audience Content 76

NonProfit Hub

FEBRUARY 4, 2021

Finding the right social media platform will allow you to create content that hits the mark. Start Working on Content Plan. After you have identified a platform for communication with like-minded people, you need to create a content plan based on the platform’s characteristics. Come up with a Content Publishing Schedule.

Marketing 88

Marketing Create Nonprofit Platform 88

fusionSpan

DECEMBER 18, 2023

Salesforce has been at the forefront of AI in CRM technology ever since it first introduced an AI tool, Salesforce Einstein , to the platform in 2016. It’s also going to lower the entry bar to data analysis, giving everyone in your organization the ability to make better decisions on the fly.

Language 59

Language Generation Analysis Data 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

A few weeks ago, I started a thread on my blog’s Facebook Page, “What are the best tips and tools for saving time managing your nonprofit’s Facebook Page?&# I summarized the tips shared in this earlier post. Is there a tool that can automate this someone asked on my blog’s Facebook page ?

Social Media 99

Social Media Tools Media Social 99