DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics! Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106

Analytics Google Digital Free 106

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. 3 simple data tips for better digital marketing. There are many ways to use data to improve your digital marketing campaign results.

Digital 138

Digital Data Marketing Org 138

Allegiance Group

JUNE 13, 2024

To prepare for the planning stage, get to know your donors by: Using data analytics tools. Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g., Google Ads ), and understanding tracked data.

Marketing 52

Marketing Analysis Nonprofit Audience 52

ASU Lodestar Center

JUNE 1, 2022

The International Society for Third Sector Research published a recent paper that summarizes why nonprofit leaders must use technology to connect with stakeholders in the emerging digital, civil society. In digital communication, an individual can reach a much broader audience. AI analytics. Sentiment analysis.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) And we provide analysis that helps put all of that into context and guide decision-making.

Benchmark 97

Benchmark Data Map Help 97

M+R

NOVEMBER 29, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) And we provide analysis that helps put all of that into context and guide decision-making.

Benchmark 87

Benchmark Analysis Aggregator Advocacy 87

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.

Measure 103

Measure Learning Metrics Social Media 103

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Google’s Data Studio, a more advanced tool, was also used by many of our clients looking to set up more sophisticated analysis.

Time 71

Time Metrics Analytics Adopt 71

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. trillion to $15.4

Blackbaud 94

Blackbaud Report Chart Analytics 94

M+R

OCTOBER 31, 2023

The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. Our data analytics team will combine (anonymously!) Read time: 2 minutes Check it out! Sign-ups for the 2024 M+R Benchmarks Study are now live! Mostly for us!),

Benchmark 52

Benchmark Studies Europe Info 52

M+R

NOVEMBER 28, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Mostly, that involves collecting and coding a big stack of data, which our analytics team will stir together (anonymously!) The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. Read time: 2 minutes.

Benchmark 76

Benchmark Studies Analysis Trend 76

NTEN

JUNE 13, 2014

Today we’re excited to share that Matt Groch , Director of Solution Delivery at Mission Measurement , will offer a keynote called Moneyball for Social Impact, Or how I learned to stop worrying and embrace the implications of a discrete closed-loop factor analysis framework for social impact. How do we measure social change?

Measure 96

Measure Impact Chicago Metrics 96

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. This leads to measurable growth and improved patient results. Informed fundraising plans.

Integration 83

Integration Data Nonprofit Platform 83

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. We started off with an affinity clustering of the strengths, challenges, and opportunities for improving their organization’s practice of measuring impact and communicating about it.

Data 107

Data Help Measure Analysis 107

Connection Cafe

OCTOBER 30, 2017

Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up. 33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ).

Analytics 39

Analytics Volunteer Donor Google 39

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. .” This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind.

Lesson 59

Lesson Fundraising Digital Test 59

Media Cause

MARCH 29, 2023

It is the first step to creating an implementation plan that will have measurable results for months and years to come. SEO Audit Tools If you want to perform an SEO analysis of your website on your own, you can invest in a few tools to do so. What is an SEO Audit, and Why Is It Important for Nonprofits?

Analysis 52

Analysis Nonprofit Google Search 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” ” I often hear nonprofits say, “We don’t have those skills within our organization so we don’t do measurement.”

Data 109

Data Help Measure Analysis 109

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters.

Award 70

Award Colorado Washington Wisconsin 70

Forum One

APRIL 8, 2021

2020 introduced a myriad of challenges to implementing pre-planned digital strategies. Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Flip the physical to digital. Strengthen your brand story. Go beyond your site.

Impact 76

Impact Channel Audience Content 76

Whole Whale

DECEMBER 22, 2022

Learn how both can be used effectively to reach your digital marketing goals (especially those related to email marketing and website optimization). PollEverywhere and Typeform ) to measure consumers’ opinions, usually through one question. Here are the top 3 effective ways to use polls and surveys in digital marketing: 1.

Poll 59

Poll Survey Org email 59

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. QUESTION: Last question.

Retention 148

Retention Donor Data Advice 148

Allegiance Group

APRIL 15, 2024

Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Donors can hold direct mail in their hands, making the message feel more real and inspiring than digital messages. Finalize the concept design.

Mail 52

Mail Fundraising Nonprofit Channel 52

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Look for virtual auction software with the following features: Item procurement tracking.

Virtual 72

Virtual Build Stream Software 72

DNL OmniMedia

APRIL 1, 2024

A nonprofit data warehouse is a centralized digital repository that nonprofits use to store, manage, and analyze their data. Instead of manually consolidating data from across sources, you can instead have it all stored and standardized in one place to streamline analysis and interpretation. What is a Nonprofit Data Warehouse?

Data 52

Data Guide Proposal Nonprofit 52

Qgiv

JULY 27, 2021

And the fourth task is measurement and analysis so you can constantly go back and see if the activities you’re focused on are helping move the needle toward your goals. If you’re on Facebook, you have to constantly do research–they’re constantly making changes–content creation, community management, and measurement.

Social Media 138

Social Media Media Tips Social 138

sgEngage

SEPTEMBER 16, 2022

Contrary to what you might think, internal controls are not about writing a bunch of policy or procedure documents and sticking them in a shared drive to gather digital dust. The next step in surviving these changes is to conduct a SWOT analysis of strengths, weaknesses, opportunities, and threats. Step Three: How will you thrive?

Grant 82

Grant Management Award International 82

Tech Soup

NOVEMBER 18, 2014

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. Unfortunately, according to a new study by the Nonprofit Times and data analytics firm, Cardinal Path , nonprofits may not be making the most of the data our websites have for us.

Websites 61

Websites Analytics Google Social Media 61

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize.

Causes 52

Causes Data Profit Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

As someone who has worked on web and digital projects for the last 15 years I have watched even the best laid plans require evolution as the project unfolds. I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Nonprofits Source

JULY 6, 2023

To help nonprofits understand the tools available to them and how they can be incorporated into their digital strategies , this guide will explore three uses of modern nonprofit technology. Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts.

Technology 52

Technology Marketing Change Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Disaster work.

Social Media 100

Social Media Channel Data Media 100