article thumbnail

Social SEO and the Rise of Alternative Search

Media Cause

Using that same user journey from above, searching for good food while in New York, Gen Z most likely will pop open their TikTok or Instagram app to find that desired information (and for user demographics, TikTok isn’t just a target platform for Gen Z —50% of users* are between the ages of 30-49.) Does Social SEO matter for your Nonprofit?

Search 59
article thumbnail

3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

You’ll also want to prioritize accessibility in your web design, so make sure to use alternative text for images and create a strong color contrast between the foreground and background to increase readability. Or, if you want to reach an older demographic, you could share customer testimonials on Facebook to build trust.

Channel 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Turning the comms toolkit upside down

Candid

Let’s talk about the return on investment with the traditional approach and an alternative way of building out your library of materials that could result in greater benefit. Instead, we were asking our partners on a particular initiative to use and disseminate our words through their own channels.

article thumbnail

International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

The 98 to 99 percent female demographic makes for a unique environment. Freelancing is a good alternative,” Allison advised. For traditional organizations, unable to easily switch to a contemporary look, Allison recommends considering a secondary brand channel. Zonta started an Instagram channel called “Firsts for Women.”

article thumbnail

6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

This demographic is one that sponsors are interested in gaining exposure to, which could add sponsor appeal to your tournament. Leverage digital channels. Use it in tandem with your event website and digital channels to plan your tournament marketing campaigns.

Charity 81
article thumbnail

Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues.

Fund 52
article thumbnail

Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations.

Map 52