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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. That way, you can assess which pages are most popular for users who come via each traffic channel. Google AdWords Analytics. Do you communicate via donors’ preferred channels? Average Website Session Duration.

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Optimize Online Giving.

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Google Launches Google for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. I’m in Washington, DC for the Nonprofit Technology Conference hosted by NTEN. The advice: micro-targeting works best.

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9 Tips for Working Remotely

Whole Whale

We have a channel for every client along with many internal channels, like one for “Analytics”, one for “AdWords”, and one for “HR.” We even have fun channels like “Travel” and “Music” where employees can post non-work related content. There are so many communication tools these days, but our favorite is Slack.

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Online Fundraising Strategies: Nonprofit Marketing Link Roundup

Nonprofits Source

Promote content across multiple channels. 8 6 Mistakes To Avoid When Creating Your Next Google Adwords Campaign. Google Adwords has been a driving force in this arena, by providing detailed reports to measure returns on investment. Making it even more attractive, eligible nonprofits can receive up to $10,000 in Adword grants.

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Digital Fundraising Strategies: Nonprofit Marketing Link Roundup

Nonprofits Source

Promote content across multiple channels. 8 6 Mistakes To Avoid When Creating Your Next Google Adwords Campaign. Google Adwords has been a driving force in this arena, by providing detailed reports to measure returns on investment. Making it even more attractive, eligible nonprofits can receive up to $10,000 in Adword grants.

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Six Tips To Kick-Start Your 2012 Fundraising

Care2

Utilize the Google Adwords grants. As a 501C3 you can get between $10K and $40K worth of free Google Adwords. Use Multiple Channels. Don’t be shy about reaching out to people across multiple channels. Don’t be shy about reaching out to people across multiple channels.

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