Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. Despite a long history filled with decades of analog advocacy, NPCA embraced one very important maxim: modern advocacy requires the right tools in order to be successful. More than doubled online revenue.

Thought About Your Advocacy Strategy Lately?

Connection Cafe

When it comes to advocacy, it feels silly to say that the most important thing is reaching the right folks with the right message at the right time, but it’s the truth. Chris Masak, senior associate director of advocacy at the Alzheimer’s Association, joined Roz Lemieux, director of Blackbaud Labs, on a recent episode of The sgENGAGE Podcast to discuss innovations in advocacy programs. Advocacy


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Ten Advocacy Calls to Action for Nonprofits

Connection Cafe

Tapping their thoughts can be as simple as emailing a link to a SurveyMonkey online questionnaire. . In-depth emails can help, along with online videos, conference calls and webinars. ” Advocacy Nonprofit advocacy tips nonprofit fundraising ideas nonprofit marketing social media activismIs a barrage of action alerts and fundraising emails burning out your activists? Are your email open rates and click rates dropping? Breaking up the routine can help.

Advocating Nonprofit Advocacy: The Myth That 501(C)(3)s Can’t Engage in Advocacy

Connection Cafe

When I encounter 501(c)(3) organizations that would be suited well to engage in online advocacy but don’t currently have programs set up, I tend to hear the same story, “We don’t want to engage in advocacy because we don’t want to risk losing our 501(c)(3) status.” It is a common misconception amongst nonprofits today that advocacy brings a risk of losing nonprofit status, but this perception is pure myth.

Leveraging Petitions for Online Fundraising

Connection Cafe

And while you might be tempted to wait until the perfect piece of legislation comes before Congress to run a petition campaign, the truth is that you can use this tactic any time, even if your organization isn’t engaging in legislative advocacy. The result is a lower-bar ask that retains some specificity, educating your audience about a critical issue and driving activism numbers that you can use in future targeted advocacy efforts and press communications.

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. Online advocacy can be harnessed to drive measurable outcomes using various outcome indicators.

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A New Year, A New Congress: Crafting your Advocacy Strategy for the 116th Congress

Connection Cafe

What does this mean for advocacy in 2019? Online: Use online advocacy web forms to send welcome messages. In addition to social listening and meeting your Members in person and online, use these strategies to amplify your voice: Organize your influencers. Get Louder: Post-advocacy share kit. Optimize your post-action alerts to include a share on social and donate buttons to drive more action in your advocacy alerts.

How Advocacy Fits Into Your Nonprofit’s Fundraising Strategy

NonProfit Hub

Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. In this case, many decide to ignore advocacy altogether. . Nonprofit advocacy can fit into and advance your fundraising strategy. Advocacy furthers your organization’s mission. Advocacy events.

10 Ways To Identify If Your Web Content?Sucks - Online Fundraising, Advocacy, and Social Media -

AFP Blog

10 Ways To Identify If Your Web ContentSucks - Online Fundraising, Advocacy, and Social Media

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Online revenue growth has plateaued. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. The report explains, “After years and years of steadily increasing online revenue, including record-breaking 2016 and 2017 gains for many nonprofits, suddenly that trend line flattened out. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down.

How Can My Nonprofit Get Started with Measurable Advocacy?

Connection Cafe

In my last post, I answered the age-old questions, “ Can my 501(c)(3) really engage in advocacy? ” With that settled, it’s time to move on to the benefits of advocacy. How can advocacy make a measurable difference for your organization? Leslie Crutchfield and Heather McLeod Grant suggest that “[a]n organization… has to walk a tightrope of building the skills necessary to engage in advocacy, while continuing to provide services (or vice versa).”[1]

Short-Form Stories Sizzle on Social?Media - Online Fundraising, Advocacy, and Social Media -

AFP Blog

Short-Form Stories Sizzle on SocialMedia - Online Fundraising, Advocacy, and Social Media

Twitter as an Advocacy Tool

NCE Social Media

The Chronicle of Philanthropy hosted an online forum led by Claire Diaz Ortiz , Twitter’s top person working with nonprofits on social innovation. The forum focused specially on how to use Twitter as an advocacy tool. It is the Twitter feed that you’ll want to pay attention to… How do you use Twitter and other social media platforms as tools for advocacy? Education and Training Microblog advocacy philanthropy twitter

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Aside from fundraising and digital tools, EveryAction also is a leading provider of nonprofit advocacy technology.

The 2019 Best Nonprofit Conferences Calendar


The IMPACT Conference is historically the largest national gathering of student leaders, administrators, faculty, and nonprofit staff committed to engaging students in service, activism, politics, advocacy, and other socially responsible work. Each year the brightest minds in youth advocacy, health, and technology gather at YTH Live to showcase what works, share ideas and learnings, and launch new collaborations. It's finally here!

Nonprofit Advocacy Can Be a Force Multiplier for Social Change

Beneblog: Technology Meets Society

Our longest-term donor, the Skoll Foundation , went so far as to introduce me to a DC-based advocacy firm. My reaction was that this kind of advocacy work was a luxury we couldn’t afford. That’s when I called that advocacy firm, a “luxury” that soon became indispensable. I was surprised to find that advocacy wasn’t just about politics and pressure. This post originally appeared on Arabella Advisors'' Greater Good blog as part of the series Impact 2014.

So you want to get into online advocacy?


An engaging action, one that is shareable and appealing to not only your audience, but also friends of your supporters, is the first step in launching your effective online advocacy strategy. Get the full scoop on effective online advocacy from this white paper by PowerThru Consulting and Care2. Online Advocacy It starts with the action!

What's the future of online advocacy?

Connection Cafe

Several organizations who use Convio's Advocacy product had a stimulating discussion yesterday here at the Convio Summit about online advocacy and what the future of the field is going to look like. Oversimplifying, I'd say that people fell into two camps: Traditional Online Advocacy - where a constituent sends an electronic communication to the decision maker, who is often a legislator. Author: Sally Heaven.

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

In an age where million-signature petitions are commonplace, the tried and true strategy of having volunteers send online messages to their members of Congress has greatly diminished in value. According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. How to Use Online Channels to Build Offline Support.

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. Start by joining the webinar I’ll be presenting this Wednesday at 2 PM Eastern through Blackbaud, where we’ll walk through the process of conceiving and implementing a digital strategy for practical advocacy.

How the Parkland Students are Changing the Rules for Advocacy Nonprofits

Connection Cafe

In the nonprofit advocacy world, we’re used to having to fire people up. As the idea of a school walkout and the March for our Lives took shape, advocacy organizations like Everytown for Gun Safety offered to help with logistics and planning , but the students themselves still led the work. On the internet, no one knows you’re a dog – or that your highly effective advocacy campaign is run by teenagers.

Online Fundraising Best?Practices - Online Fundraising, Advocacy, and Social Media - frogloop

AFP Blog

Online Fundraising BestPractices - Online Fundraising, Advocacy, and Social Media - frogloop: "Did You Know?* 300 billion was raised in 2008 (Giving USA);* $15 billion was raised online in 2008 – a 44% increase over 2007) (Blackbaud);* $21 million has been raised by Causes since its launch three years ago;* 30% of online giving happens in December.

How To Find the Right Database For Social Justice and Advocacy Nonprofits


For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. For online fundraising, it is important to utilize clean, simple, and easy to use forms, showing donors that they can trust your organization to provide them a simple and enjoyable experience in every interaction. Simple online sign-up forms make it easy for new volunteers to get involved, and even easier for staff to track on the back-end.

Advocacy Tools, Blogs, Webinars, and More

Connection Cafe

With midterm elections in play, you’ll need a go-to advocacy resource to help you galvanize your supporters to influence policy and the debate. Below is a round-up of advocacy tools and tips for nonprofits that you probably won’t find anywhere else but here at npENGAGE. Turn Your Advocacy Supporters into Donors. Read >> How to Use Online Channels to Build Offline Support. Read >> 9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy.

Online Organizing Confessions…

Connection Cafe

Before joining the world of online marketing and … Annual Fund Fundraising Major Gifts Stewardship Advocacy fundraising multichannel fundraising peer-to-peer fundraising stewardship…from a former grassroots organizer.

Our EveryAction Hero: Rock the Vote


One is doing advocacy around ensuring voting rights and access to democracy work for young people. Rock the Vote uses EveryAction forms for event sign ups, advocacy, and finding your elected officials. Additionally, from using EveryAction forms for our online petitions we’re able to capture a lot of contact information that helps us send targeted election reminders that get as specific as city council district elections.

Save the.NGO Domain for?Nonprofits - Online Fundraising, Advocacy, and Social Media -

AFP Blog

Save the.NGO Domain forNonprofits - Online Fundraising, Advocacy, and Social Media - : If you work at a nonprofit, serve on a board of a nonprofit, or have nonprofit clients, you need to hear about this. Next year, the Internet is opening up to allow for thousands of new Internet extensions. Companies, individuals and organizations can register almost anything behind the primary Internet address. Think.cocacola,party,anything

3 Questions to Ask When Considering Advocacy Software


Starting an advocacy campaign can be a lot of work, but it’s absolutely worth it when you get to look back on all the good you’ve done in the world. Technology nptech Online AdvocacySo you want to change the world?

How To Link Online Advocacy With Fundraising

John Haydon

If your nonprofit conducts advocacy campaigns, maybe you’ve had a difficult time understanding how those efforts might align with your fundraising efforts. But like Karate and Judo , both advocacy and fundraising are simply different ways your constituents fight for your cause. Included is research by M&R Strategies and Care2 that shows activists are seven times more likely to donate, compared with supporters who did not participate in an advocacy campaign.

How to Manage a Volunteer Led Blog that?Rocks - Online Fundraising, Advocacy, and Social Media - frogloop

AFP Blog

How to Manage a Volunteer Led Blog thatRocks - Online Fundraising, Advocacy, and Social Media - frogloop: "Setting Up a Volunteer Led Blog“We are about 2 months into a blog. Our plan is to use guest bloggers 4-5 times per month. We have created an editorial calendar for the content as well as who best to ask to submit the post. In this case, parents with kids dealing with substance abuse, local

How Useful is Social Media to Nonprofits?? - Online Fundraising, Advocacy, and Social Media - frogloop

AFP Blog

How Useful is Social Media to Nonprofits? - Online Fundraising, Advocacy, and Social Media - frogloop: "No matter where you look, social media is on everyone’s radar. The big question nonprofits ask is, how useful is social media? In an attempt to help nonprofits answer that question, Idealware, in partnership with NOI, recently released 'The Nonprofit Social Media Decision Guide.' According to

Nonprofits: Time to Get Mobile - Online Fundraising, Advocacy, and Social Media - frogloop

AFP Blog

Nonprofits: Time to Get Mobile - Online Fundraising, Advocacy, and Social Media - frogloop: "83% of adults have cell phones or smartphones. 35% of users have accessed the Internet via their phone, according to a December 2009 report by Pew Research Center’s Internet & American Life Project. So in times of natural disasters like the catastrophic earthquake that hit Haiti and affected more then two

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics


The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Email Open Rates: Advocacy messages had the highest open rates, click-through rates and response rates – as well as the lowest unsubscribe rates.

New Report Highlights the Advocacy Gap


That is a ton of advocacy. How do activists experience advocacy, and how is it received by its ostensible targets on the Hill? The elevator summary: there is a significant "Advocacy Gap," a disconnect between how activists mobilize and how Hill staff say they should mobilize to move policy. The complete report is available here: Advocacy and online action is essentially synonymous amongst activists. Four percent said they never sign an online petition.

Top Five Tools for Listening on the Social?Web - Online Fundraising, Advocacy, and Social Media - frogloop

AFP Blog

Top Five Tools for Listening on the SocialWeb - Online Fundraising, Advocacy, and Social Media - frogloop: "f your nonprofit wants to start engaging in online conversations, first you need to start by listening to what people are saying about your organization and the issues you work on. Here are some of my favorite online listening and analytics

Online Marketing Strategy Starts With a Map


In working for years with nonprofits, I’m consistently amazed at the considerable time, energy, and smarts that organizations throw into their online marketing – via their websites, email marketing, social outreach, and online communities – without having an integrated view of the whole landscape in which their messages are moving. The Digital Roadmap is your organization’s chance to get cartographic, by plotting on paper all the points of your online neighborhood.

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The Secret Ingredient to Wining Advocacy Campaigns


Advocacy and corporate accountability campaigns are some of the longest and toughest fights for nonprofits to win. But the excitement around advocacy and corporate accountably campaigns can quickly loose steam if your organization falls into the trap of developing strategies and tactics that focus on persuading key decision makers rather then building power and pressuring them. Online Advocacy Online Marketing Online Organizing

Advocates 7X More Likely to Give, but Why?


The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Connecting Online Advocacy and Fundraising: The 1 Key to Success. One of the ways to further leverage news-driven advocacy opportunities is by encouraging donors to make recurring gifts.

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Video: Online Advocacy Trends

NonProfit Trends

All Blackbaud Blogs Contact Us About Nonprofit Trends Books Research Reports Speaking Video: Online Advocacy Trends Posted by Steve MacLaughlin on April 6th, 2011 The recordings from Blackbaud and Care2′s Advocacy Live 2011 event are now online. Featuring: Joe Baker, Vice President Causes and Advocacy, Care2, Lisa Sock, Director, Online Outreach and Fundraising, American Civil Liberties Union (ACLU), and Barry Jackson, Sr.

Don't Cut Corners With Your Website - Online Fundraising, Advocacy, and Social Media - frogloop

AFP Blog

Don't Cut Corners With Your Website - Online Fundraising, Advocacy, and Social Media - frogloop: "s your nonprofit planning to upgrade your website in 2010 such as migrating it to a content management system or a new one - but don't want to change a thing about it otherwise?

Webinar: Making Advocacy Pay


Do you need strategies and tactics for doing online acquisition? This free webinar will talk about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and show you valuable case studies from successful organizations. We will also discuss best practices in assessing ROI or Return on Investment for online acquisition, so you can see how to make advocacy pay.

What’s the Best Way to Measure Influence? DIY Not?Klout! - Online Fundraising, Advocacy, and Social Media -

AFP Blog

Online Fundraising, Advocacy, and Social Media - : As nonprofit senior leadership starts taking social media more seriously to engage supporters, they are also starting to ponder their own organization’s influence. What’s the Best Way to Measure Influence? DIY NotKlout! Fair enough. If your organization is going to devote staff resources and time in social media, you should have a solid understanding of the audiences you are reaching, and how strong those relationships are.

Join the ‘Advocacy Action Then Donation Ask’ Bandwagon

Connection Cafe

I love the smell of a well formatted advocacy thank you page in the morning. Especially when the thank you page is not only thanking me for taking action, but suggesting I share the advocacy action with my friends using social media… AND starring a bold fundraising ask, too. Here are three other folks who have joined the advocacy-action-then-donation-ask bandwagon… DENNIS McCARTHY. Give it a read and bask in the glory of Dennis and his online marketing genius.

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