Advocacy Benchmark Rate Test 
NetWits
APRIL 5, 2013
The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. based national nonprofits in 2012. percent to 4.5
The Science Behind Engaging your Supporters
MAY 15, 2019
Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email fundraising response rates are down 13%. Online revenue growth has plateaued.
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Bloomerang
AUGUST 16, 2021
One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.
M+R
JULY 27, 2023
That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Does our theory that robust email advocacy largely takes care of cultivation no longer hold as much water as we once thought? Well, in the last few years, email metrics did start to decline.
Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!
M+R
DECEMBER 13, 2022
Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates. Set up thoughtful onboarding and automation series. those KPIs.
EveryAction
SEPTEMBER 20, 2016
Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Measuring beyond "likes".
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