Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 94

Online Fundraising Benchmark Adwords 94

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. 9 Underutilized Retention Emails.

Rate 55

Rate Conversation email Fundraising 55

M+R

DECEMBER 13, 2022

Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates. Set up thoughtful onboarding and automation series. those KPIs.

Fundraising 80

Fundraising America United States Track 80

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

Spam 147

Spam email Studies Nonprofit 147

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

The Storytelling Non-profit

JANUARY 24, 2022

Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison. I say this because getting a pure A/B test can be a challenge. This is not like running a subject line test in email where we can get a clear, reliable result.

ROI 67

ROI Storytelling Measure Story 67

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents.

Benchmark 49

Benchmark Convio Trend Statistics 49

Nonprofit Tech for Good

DECEMBER 13, 2018

Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. View your nonprofit’s website on a computer, tablet and phone and test these important actions: Complete an online form.

Websites 253

Websites Nonprofit Guidelines Phone 253

M+R

FEBRUARY 4, 2021

Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks). One M+R client has run a test texting half of their email list three times in addition to their regular 10 EOY email appeals. But the individual experiences are telling.

Fundraising 98

Fundraising Gift Rate email 98

NetWits

NOVEMBER 15, 2011

eNonprofit Benchmark study. On average fundraising responses rates range from.08% 13% – eNonprofit Benchmark Study. Test Your Donation Landing Pages. The average 1x donation is $60.00. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. – Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Shorter tweets, on average, receive more retweets, more impressions, and more link and profile clicks. Include a link in your tweets as often as possible.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. As organizations experiment, test, and try new approaches, products will be developed.

Time 72

Time Metrics Analytics Adopt 72

Kindful

OCTOBER 28, 2021

For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success. For one organization, a desired outcome might be to test a new creative package against their control package to see which one converts the most donors. If so, now is the time to define it.

Goal 62

Goal Metrics Measure Donor 62

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Highlights.

email 169

email Marketing Nebraska Omaha 169

Forum One

NOVEMBER 21, 2022

Through an internal compensation review, as well an external one to benchmark against market rates, we are actively evaluating our current salary structures to ensure that they are equitable across the organization. In user experience, we design, test, learn, and repeat, and that’s a good way to think about DEIA efforts too.

Survey 58

Survey Evaluation Accessibility Practice 58

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You can test targeting a range of advocates – the most engaged people or try to re-engage those who stopped taking action via email.

email 75

email Advocacy Social Network Social Media 75

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You can test targeting a range of advocates – the most engaged people or try to re-engage those who stopped taking action via email.

email 70

email Advocacy Social Network Social Media 70

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% This graph shows the cumulative value of a donor acquired in FY18 Once you have completed a donor acquisition campaign, you will use that cost to acquire as a benchmark metric that you will optimize to get the most donors for the least cost in subsequent campaigns.

Mail 52

Mail Donor Strategy Files 52

Connection Cafe

AUGUST 9, 2013

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Call-to-Action Link Testing.

email 48

email Campaign Test Benchmark 48

Care2

MAY 16, 2011

Test these different channels and see what your response rates look like. Speaking of testing - nonprofits who have the strongest email and online fundraising programs have focused their energy on doing a lot of testing to find the sweet spot. Then make adjustments based on your own metrics. Listen to the webinar here.

Websites 66

Websites Rate Test Benchmark 66

Nonprofit Tech for Good

JULY 7, 2010

billion text messages each day with an open-rate that currently hovers at about 90%. Compared to other vendors, their rates for ad-free, 160-character full version are very affordable. I am not a nonprofit so I can’t test FrontlineSMS myself, but the product comes highly recommended. They also send 2.5 TextMarks Dashboard.

Group 213

Group Campaign Free Mobile 213

Care2

JANUARY 6, 2012

When is the last time you sat down and analyzed your donation page completion rates - meaning the number of people who clicked to your donate page from an online fundraising appeal but did not complete the donation? And when you looked at the results was the abandonment rate high or low?

Online 71

Online Practice Fundraising Rate 71

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71

Online Tips Calendar Test 71

Care2

DECEMBER 16, 2013

This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook.

Facebook 78

Facebook Donation Disaster Social Network 78

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

OCTOBER 23, 2013

The first step to improving registration rates is understanding the roadblocks. Yet “road tests” of the user experience for events not using a mobile responsive registration form, showed that it was impossible to select a Registration Type for an event – a key first step in the registration process. Next Steps.

Registration 35

Registration Benchmark Photography Stats 35

Nonprofits Source

JANUARY 23, 2023

Monthly compliance: Google requires Ad Grant recipients to meet a series of ongoing requirements, including maintaining a 5% click-through rate and having valid conversion tracking set up. Their experts will write and test ad copy to maximize your impressions and clicks. A/B testing. Ongoing account hygiene. Ad copy development.

Grant 52

Grant Google Management Guide 52

Care2

NOVEMBER 13, 2011

– eNonprofit Benchmark study. On average fundraising responses rates range from.08% 13% - eNonprofit Benchmark Study. ?Three Test Your Donation Landing Pages This is one of my favorite tips from Alia Mckee over at Sea Change Strategies. The average 1x donation is $60.00.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. 2020 Social Media Size Guide ).

Practice 341

Practice Online Fundraising Nonprofit 341

Care2

FEBRUARY 20, 2014

I just try to give you a starting point based on industry benchmark data and my experience. But this tool (and the others we''ve developed at Care2) are a totally objective template that you can manipulate with your own assumptions. So try this theory out. I challenge you. It''s a smackdown.

email 61

email Benchmark Template Digital 61

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Test the text-to-donate process Test out the mobile giving process with your nonprofit’s staff or volunteers before promoting it to your full community. Plus, text messaging subscriber list size grew by 11%.

Mobile 56

Mobile Guide Giving Fundraising 56