EveryAction
MAY 30, 2023
Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Looking for more ways your technology can boost your advocacy program?
The Science Behind Engaging your Supporters
MAY 15, 2019
Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email advocacy response rates are down 15%. Online revenue growth has plateaued.
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EveryAction
SEPTEMBER 7, 2022
Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different. Check out our last installment here !
M+R
JULY 27, 2023
That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Does our theory that robust email advocacy largely takes care of cultivation no longer hold as much water as we once thought? Well, in the last few years, email metrics did start to decline.
Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!
Bloomerang
AUGUST 16, 2021
Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Do more testing. Track your own data.
NetWits
APRIL 5, 2013
The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. based national nonprofits in 2012. It’s Not Too Late!
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