Media Cause

MAY 30, 2023

TikTok has emerged as a powerful platform for advocacy and social justice, enabling individuals and organizations to build large followings and drive meaningful change. We’ve pulled together some of our top TikTok strategies for making a real impact. The post TikTok Strategies for Making a Real Impact appeared first on Media Cause.

Impact 72

Impact Strategy Advocacy Remix 72

EveryAction

JUNE 8, 2023

If your nonprofit does advocacy, you know that with this work, there are almost always consistent patterns of crisis management leading to later periods of denouement and down time. Advocacy is a long-term calling. The goal is to move your position forward while engaging your supporter audience. Here’s what they said.

Advocacy 143

Advocacy Local Audience Poll 143

sgEngage

APRIL 11, 2022

Advocacy campaigns have evolved over the past few years, dramatically changing how nonprofit advocacy is conducted. While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Stay up to date on online advocacy trends. .

Advocacy 74

Advocacy Awareness Virtual Campaign 74

Media Cause

OCTOBER 13, 2021

Over the course of my career, I’ve sat on nonprofit advocacy, fundraising, and communications teams—all in an overall digital engagement capacity. It might surprise you, but as Media Cause’s Director of Advocacy, I’m on board with a fundraising-centric approach to nonprofit strategy and journey building.

Audience 52

Audience Integration Advocacy Phase 52

Forum One

AUGUST 29, 2023

We are thrilled to announce that Forum One’s new Vice President of Strategy is Steven Bond, an expert on digital innovation and application. Steven is energized by mission-driven work and the opportunity to support organizations that are experts in their sector, from climate to policy advocacy. We’re excited to work collaboratively.

Strategy 71

Strategy Government Analytics Roles 71

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

Social Media 260

Social Media Organization Media Fundraising 260

Qgiv

MARCH 11, 2022

Intimate knowledge of your nonprofit is a cornerstone of your communications strategy. Enter the nonprofit marketing funnel: a useful model for visualizing your audience’s various levels of involvement and where they are on their journey. Take action to make it easier for your community to volunteer and do advocacy work.

Marketing 98

Marketing Impact Strategy Exercise 98

Non Profit Quarterly

APRIL 20, 2023

For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” Large audience and engagement numbers are not the only metric of social media success. Lean into your organization’s values and consider how they show up in your social media strategies and policies.

Social Media 92

Social Media Media Strategy Social 92

Achieve

AUGUST 12, 2021

a thorough fundraising strategy. Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience.

Audience 82

Audience Tips Fundraising Social Media 82

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Explore Media Cause experts’ top five communication tips to consider as you roll out your advocacy , fundraising , and engagement strategies during an election year.

Communication 59

Communication Support Calendar Advocacy 59

Neon CRM

JANUARY 19, 2024

But even the simplest goals aren’t necessarily easy—and they usually require a pretty sophisticated strategy to back them up. 7 Things Your Association Strategy Should Include Mapping out a strategy for your membership association isn’t a one-time process. If it doesn’t, then your organization won’t last.

Associations 52

Associations Practice Strategy Leadership 52

.orgSource

OCTOBER 9, 2023

More likely to be successful in advocacy and public policy. Initiatives that impact a broad audience or community Outcomes that deliver strategic goals and objectives for all participants. Broaden your audience and increase your visibility. We needed to create new strategies to generate financial resources.

Milwaukee 221

Milwaukee Wisconsin Collaboration Associations 221

EveryAction

SEPTEMBER 2, 2022

Last week, we went over digital advocacy forms. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. percent , and 10 percent for mobile advocacy messages. This week’s sixth and final topic: mobile messaging. What is mobile messaging? Key takeaways.

Mobile 130

Mobile Digital Fundraising Advocacy 130

M+R

OCTOBER 26, 2023

We know advocacy is key to winning—both elections and the concrete policy changes that will have an impact on people’s lives, which is why my colleagues and I will be hosting a webinar on November 9: Countdown to Election Day—The road to victory starts HERE. Also just a tad overwhelming motivating?

Advocacy 95

Advocacy Government Policy Issue 95

Media Cause

DECEMBER 21, 2021

Coming from a background in community organizing and public policy — specifically in the anti-rape movement — I understand the importance of effective messaging in advocacy campaigns. At Media Cause, we conceptualize advocacy in that same vein: It’s about shifting the balance of power. Understand Your Audience.

Advocacy 59

Advocacy San Francisco Story Digital 59

M+R

NOVEMBER 15, 2023

Nonprofit advocacy helps educate voters, the media, and even candidates about the issues voters care about the most, and can help hold elected officials accountable once they take office. Honing your organization’s advocacy roadmap now is imperative for creating real, lasting change that impacts people’s lives in 2024 and beyond.

Advocacy 71

Advocacy Contact Advice Roles 71

The MatrixFiles

FEBRUARY 23, 2024

Members are increasingly distrustful of government and jaded about advocacy, leading to less engagement in advocacy and government affairs. One association said their communications strategy has evolved to include: government relations, public relations, and consumer relations. How is declining trust affecting your association?

Associations 130

Associations Industry Government Education 130

EveryAction

MARCH 29, 2023

From our friends at Media Cause If you are an organization that does advocacy—particularly if you’re wondering how to grow your supporter base and build more people power to achieve your purpose—then this is the blog for you. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they?

Audience 177

Audience Advocacy Channel Mind 177

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

Facebook 245

Facebook Fundraising ROI Virginia 245

Nonprofit Tech for Good

MAY 8, 2019

For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here. Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? How often do you revisit your nonprofit website with an eye to better engagement?

Online 248

Online Hunger Metrics Drupal 248

Nonprofit Tech for Good

AUGUST 9, 2021

Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. 1) Set up and prioritize LinkedIn Pages in your social media strategy. Finally, prioritize your LinkedIn Page in your overall social media strategy and commit to posting regularly. LinkedIn Pages.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

DipJar

NOVEMBER 17, 2021

Advocacy campaigns are an innovative way for nonprofits to engage their current supporters, attract new audiences, and fulfill their mission at the same time. However, before you can reap the many benefits of a successful advocacy campaign, your nonprofit will need to invest in the right advocacy software. Your Website .

Advocacy 52

Advocacy Causes Campaign Tools 52

Care2

MARCH 23, 2022

The Digital Strategy Summit (March 28-April 1) is five days of online content bringing you and your team the latest trends in digital strategies for nonprofits, charitable campaigns, and advocacy movements. In addition to workshops, the Digital Strategy Summit will also feature lively and insightful panel discussions.

Digital 41

Digital Strategy Learning Online 41

ASU Lodestar Center

DECEMBER 4, 2018

During my Master of Nonprofit Leadership and Management (MNLM) studies, I gained an appreciation for volunteers and an interest in how volunteers can engage in advocacy. The terms advocacy and lobbying are generally used interchangeably to describe how nonprofits influence legislation and public policy. Who is Your Target Audience?

Advocacy 45

Advocacy Los Angeles Volunteer Tucson 45

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Your nonprofit can co-create high quality content that is of value to your audience. What do you want to achieve with your strategy?

Influence 115

Influence Social Media Marketing Strategy 115

EveryAction

SEPTEMBER 7, 2022

With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. If you’re looking to invest in your nonprofit sustainer program , it’s easy to feel overwhelmed at the idea of needing to message an entirely new audience, but don’t panic. Raise the Roots.

Communication 130

Communication Practice Program Instruction 130

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences.

Facebook 229

Facebook Raise Fundraising Audience 229

Achieve

JANUARY 22, 2024

Because mid-level donations play an essential role in your nonprofit’s fundraising strategy, cultivating and stewarding strong mid-level donor relationships is vital. Strategies to Identify Mid-Level Donors Your nonprofit may be wondering who your mid-level donors are. Let’s begin. Reporting and analytics.

Donor 52

Donor Advocacy Nonprofit Method 52

Candid

APRIL 22, 2024

Our capacity-building strategy aims to strengthen organizations’ sustainability, resiliency, and connectivity, led by women and nonbinary leaders of color. Also, don’t underestimate the power of storytelling and communications as a way to influence and amplify one’s work to impact a broader audience.

Relationship 52

Relationship Build Organization Philanthropy 52

Care2

OCTOBER 1, 2014

An engaging action, one that is shareable and appealing to not only your audience, but also friends of your supporters, is the first step in launching your effective online advocacy strategy. Use paid acquisition to get your action in front of an audience. Online Advocacy' It starts with the action!

Advocacy 68

Advocacy Online Spam Blogger 68

M+R

NOVEMBER 7, 2023

We know advocacy is key to winning—both elections and the concrete policy changes that will have an impact on people’s lives, which is why my colleagues and I will be hosting a webinar on November 9: Countdown to Election Day—The road to victory starts HERE. Also just a tad overwhelming motivating? The post Join us!

Advocacy 52

Advocacy Government Global Policy 52

Connection Cafe

OCTOBER 10, 2019

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. Passion, dedication and smart strategy are important.

Advocacy 33

Advocacy Tools Conservancy National 33

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Your site doesn’t engage your audience. Events aren’t the only opportunity for you to engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

M+R

JULY 6, 2023

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following. Threads has a built-in audience and simple integration with Instagram.

Twitter 102

Twitter Org Meme Alternative 102

Kindful

SEPTEMBER 10, 2021

Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act. This is your chance to let your audience get to know you and to communicate your values. What was the outcome?

Storytelling 98

Storytelling Action Support Story 98

Candid

SEPTEMBER 27, 2023

It’s clear that a strong digital strategy is key for today’s end-of-year fundraising campaigns. Build a mobile strategy now with the help of this book. Move beyond how to reach your audience on social media and learn why being connected online with your supporters matters.

Free 119

Free Help Fundraising Storytelling 119

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Include clear calls to action (CTAs) to prompt audiences to take the intended next step. Outline your digital marketing goals.

Digital 59

Digital Marketing Create Social Media 59