Thought About Your Advocacy Strategy Lately?

Connection Cafe

When it comes to advocacy, it feels silly to say that the most important thing is reaching the right folks with the right message at the right time, but it’s the truth. Chris Masak, senior associate director of advocacy at the Alzheimer’s Association, joined Roz Lemieux, director of Blackbaud Labs, on a recent episode of The sgENGAGE Podcast to discuss innovations in advocacy programs. Advocacy

Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. Despite a long history filled with decades of analog advocacy, NPCA embraced one very important maxim: modern advocacy requires the right tools in order to be successful.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

How Advocacy Fits Into Your Nonprofit’s Fundraising Strategy

NonProfit Hub

Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. In this case, many decide to ignore advocacy altogether. . Nonprofit advocacy can fit into and advance your fundraising strategy. Advocacy furthers your organization’s mission. Advocacy events.

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. A good digital strategy helps advocates make the right decisions about digital tools to emphasize, messages to promote, content to create and relationships to build. So how do you get one of those fancy digital strategies?

A New Year, A New Congress: Crafting your Advocacy Strategy for the 116th Congress

Connection Cafe

What does this mean for advocacy in 2019? Online: Use online advocacy web forms to send welcome messages. In addition to social listening and meeting your Members in person and online, use these strategies to amplify your voice: Organize your influencers. Get Louder: Post-advocacy share kit. Optimize your post-action alerts to include a share on social and donate buttons to drive more action in your advocacy alerts. Advocacy Nonprofit advocacy tips congress

When Nonprofit Advocacy Works in Reverse

Connection Cafe

How Nonprofit Advocacy Works in Reverse. The solution: We flipped the advocacy model upside down by creating RiversidePULSE. . This young professional board certainly embodies super-advocates, playing double duty as an acquisition strategy both for the members and their networks! Advocacy Healthcare nonprofit advocacy super advocatesWe take for granted a natural progression.

Ten Advocacy Calls to Action for Nonprofits

Connection Cafe

To make sure you’re on the right side of the IRS, be sure to consult your organization’s legal counsel before planning your strategy. . ” Advocacy Nonprofit advocacy tips nonprofit fundraising ideas nonprofit marketing social media activismIs a barrage of action alerts and fundraising emails burning out your activists? Are your email open rates and click rates dropping? Breaking up the routine can help.

Blackbaud Pruning & Improving Its Orchard | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

AFP Blog

Blackbaud Pruning & Improving Its Orchard | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

Developing a Nonprofit Tech Strategy: A Step-by-Step Guide

Connection Cafe

Develop an overarching technology strategy. Just as your organization’s story — its mission, community, history, constituents, partners, everything that makes it unique — should guide your organization’s engagement strategies , your underlying tech foundations should be guided by a similar roadmap, as well. As you look ahead to your organization’s new year of growth and engagement, tech strategy updates should definitely be a part of the picture.

Tech 158

Advocating Nonprofit Advocacy: The Myth That 501(C)(3)s Can’t Engage in Advocacy

Connection Cafe

When I encounter 501(c)(3) organizations that would be suited well to engage in online advocacy but don’t currently have programs set up, I tend to hear the same story, “We don’t want to engage in advocacy because we don’t want to risk losing our 501(c)(3) status.” It is a common misconception amongst nonprofits today that advocacy brings a risk of losing nonprofit status, but this perception is pure myth. Often, engaging in advocacy means a connection to public funding.

How Does the Hashtag Fit into your Strategy?

Connection Cafe

Susan McPherson, CEO and Founder of McPherson Strategies, joins Blackbaud’s own Rachel Hutchisson in the most recent episode of the sgENGAGE Podcast: A Recipe for Hashtag Activism. Advocacy Companies Nonprofit Nonprofit Marketing Social Good hashtag activism social media activismThe current big wave of awareness in social good is the hashtag campaign.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email advocacy response rates are down 15%. The donor category with the highest retention rates from last year were mid-level donors who gave between $250-499, so it is particularly important for nonprofits to develop strong, multi-channel strategies for retaining this group of supporters.

The 2019 Best Nonprofit Conferences Calendar

EveryAction

Participants will acquire a foundational understanding of this increasingly important component of fundraising strategy and will be able to identify and distinguish between the most common planned giving vehicles. Digital Strategy Innovation Summit. Digital Strategy Innovation Summit. This summit will gather the world’s most dynamic and high level executives operating in digital strategy. It's finally here!

Leaving Donations On The Screen | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

AFP Blog

Leaving Donations On The Screen | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits : Firstly, all the media/digital monitoring services are now reporting that more than half of emails are opened with a mobile device.

9 Ways Social Media Can Help Nonprofits Ignite Supporter-Led Advocacy

Connection Cafe

9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1. Are You Listening , to learn more about how to utilize this new social engagement strategy. One of the most exciting tools for advocacy campaigns comes from our friends at Countable Campaigns. Many organizations, especially those who work on advocacy campaigns, have been using Twitterstorms to elevate issues, pressure decision makers, reach the media, and engage their base.

6 Simple Ways to Ease Into Advocacy as a Nonprofit

Wild Apricot

Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Aside from fundraising and digital tools, EveryAction also is a leading provider of nonprofit advocacy technology. Marketing automation - through things like email series - should be a part of any nonprofit's marketing strategy.

Good Update On Mobile Giving | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

AFP Blog

Good Update On Mobile Giving | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits : "Good Update On Mobile Giving July 18, 2011 Mark Phillips at Bluefrog has done us a service with this update on mobile giving, with a UK slant

4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. I know I’m in danger of committing the crime that makes me cringe, but my goal for this blog post is for you to take away some actionable tips to start implementing in your web and content strategy. Read how International Justice Mission used social media to create a digital advocacy movement. I have a confession to make.

Organizing and Mobilizing - 2 Distinct Strategies in Your Advocacy Effort.

Network-Centric Advocacy

These terms do not mean the same thing in an advocacy context and BOTH are very important. . The confusion of these concepts muddles campain work, online and network building strategy. Good strategies often meshes organzing and mobilizing into one effort as a part of a continum of things that happen. Are the things in place ( seven elements of an advocacy network ) in this context to connect and grow the power of both mobilizers and organizers? .

11 Hispanic and Latino Organizations Everyone Should Know

EveryAction

Across America, Hispanic and Latino organizations are leading the way in every realm, including advocacy, education, healthcare, and social services. Founded in 1981, NALEO Educational Fund achieves its mission through integrated strategies that include increasing the effectiveness of Latino policymakers, mobilizing the Latino community to engage in civic life and promoting policies that advance Latino political engagement.

I’ll Take My Fundraising Cannibalism On the Rocks | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

AFP Blog

I’ll Take My Fundraising Cannibalism On the Rocks | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits : s of yesterday, the high visibility ‘Ice Bucket Challenge’ had produced $15.6 million from existing donors, plus 307,598 new donors for The ALS Association.

4 Steps to Creating Your Nonprofit’s Storytelling Strategy

Connection Cafe

Storytelling can be used support your organization’s advocacy, communications, marketing, and fundraising efforts by helping you build stronger connections with your audience. Nonprofit Marketing fundraising ideas Nonprofit Storytelling storytelling storytelling strategies The Storytelling Non-ProfitDoes your nonprofit have a plan for storytelling this year ? If you’re like most organizations, the answer is most likely no.

Looking ahead; The trends that complement your advocacy strategy.

Network-Centric Advocacy

Here is a thought provoking overview of business strategy ( the ideas ~slide 24 on complements and core business). We are NOT applying this strategy in a social change context. Do you think your movement has a strategy to build the platform for your work? Advocacy Strategy Communication Technology Current Affairs Personal Rants

Advocacy Tools, Blogs, Webinars, and More

Connection Cafe

With midterm elections in play, you’ll need a go-to advocacy resource to help you galvanize your supporters to influence policy and the debate. Below is a round-up of advocacy tools and tips for nonprofits that you probably won’t find anywhere else but here at npENGAGE. Turn Your Advocacy Supporters into Donors. Read >> 9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy. Read >> The Myth That 501(C)(3)s Can’t Engage in Advocacy.

Why Advocacy Organizations Must Keep Sustainers Top of Mind During EOY Fundraising

Connection Cafe

As we enter the EOY fundraising season, especially for any issue advocacy organization that will see stark changes as the result of the election, one thing that should be top of mind is your sustainer program. I’m not suggesting at this late date that you change your EOY strategy to stress your sustainer program more in your EOY messaging, though. Nonprofit Fundraising Advocacy end of year fundraising EOY Fundraising fundraising ideas millennials sustained giving sustainer program

Mind 168

Burn your social media strategy

SocialFish

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM. Discard the fake WOM strategies created with brand-to-consumer content broadcasted in social channels and focus on the real WOM forged peer-to-peer with customer stories, recommendations and advocacy.

Any Color You Want … As Long As It’s Black | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

AFP Blog

Any Color You Want … As Long As It’s Black | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits : Twitterland, the nonprofit newswires, and my email lit up early Tuesday morning with news that Blackbaud, the largest provider of fundraising software to nonprofit organizations, had announced its plans to acquire Convio, one of its largest competitors, for $275 million.

Convio 136

Online Marketing Strategy Starts With a Map

NetWits

On your property, you might also have outbuildings, guesthouses, or community spaces that you control (in the digital world, these are your specialized properties like micro-, affiliate, advocacy, peer-to-peer, or campaign sites). Content Marketing Email Marketing Interactive Mobile Online Fundraising Search Engine Optimization Social Media Web Design digital strategy Online marketingDo you ever feel like you’re approaching your digital marketing without a map? Welcome.

Map 130

Best Strategies for Winning Advocacy Victories

Frogloop

Frogloop readers who mobilize online activists to win advocacy victories may want to attend a free virtual event this coming Wednesday, March 9 th called “ Advocacy Live !&#. Register here to reserve your place: Topics include: 2011 “State of the Union&# for online advocacy, since the GOP takeover of the U.S. Key strategies for raising more money through your online advocacy efforts. The power of social media for boosting online advocacy.

Iowa 62

How to Engage Volunteers in Your 2016 Giving Tuesday Strategy

Connection Cafe

If your volunteers are not playing a key role in your Giving Tuesday strategy , they should! The use of volunteers in this type of everyday advocacy amplifies your reach across your community and beyond. Nonprofit Fundraising #GivingTuesday Advocacy giving tuesday matching gifts Social Media volunteers

Our EveryAction Hero: Rock the Vote

EveryAction

We called up Jen Tolentino, Director of Policy & Civic Tech at Rock the Vote to talk about their mobilization strategy and the role of technology in organizing. One is doing advocacy around ensuring voting rights and access to democracy work for young people. Rock the Vote uses EveryAction forms for event sign ups, advocacy, and finding your elected officials. Rock the Vote has been mobilizing the youth vote for almost 30 years.

Looking ahead; The trends that complement your advocacy strategy.

Network-Centric Advocacy

Here is a thought provoking overview of business strategy ( the ideas ~slide 24 on complements and core business). We are NOT applying this strategy in a social change context. Do you think your movement has a strategy to build the platform for your work? Advocacy Strategy Communication Technology Current Affairs Personal Rants

Crowdsource This… and That: Getting Creative with Crowdsourcing Strategy (Internet Advocacy Roundtable, April 2013)

Frogloop

April''s Internet Advocacy Roundtable featured speakers who’ve used crowdsourcing in some very creative ways to great effect. Watch April''s Internet Advocacy Roundtable: "Crowdsource This… and That: Getting Creative with Crowdsourcing Strategy" to hear insights on crowdsourcing from some very smart people doing very interesting projects. Crowdsourcing IAR Nonprofit Events Online Advocacy Trends nptech Crowdsourcing is all the rage.

Our EveryAction Hero: Texas Watch

EveryAction

Texas Watch is a nonpartisan citizen advocacy group founded in 1998. Given that you’re an advocacy focused organization what’s the process of engaging with supporters from the moment they sign a petition. We’re able to plan ahead and put more of our efforts into our advocacy and community engagement. How do you shape your rapid response strategy to accommodate that? They just celebrated over 20 years of advocating for Texas families.

Texas 100

8 Organizations to Support this Black History Month

EveryAction

From recruiting, developing and sustaining Black teachers for schools, BTP works to develop recruitment strategies, create support structures and even conduct research to ensure long term sustainability for Black teachers. The Urban League of Portland was established in 1945 making it one of the oldest African American service, civil rights, and advocacy organizations in the region.

Effective Online Onboarding Strategies

Frogloop

The report’s Six Stages of an Effective On-boarding Strategy guides you through and answers these questions: Some of the key points that resonated for me were: You don’t have to target everyone. Good luck on launching your digital strategy! Online Advertising Online Advocacy Online Fundraising Online Organizing Trends

Digital Storytelling with Yash Mori

EveryAction

organizer campaigner strategy social media digital advocacy organizingYash Mori is a progressive digital organizer and video producer. He has worked for a diverse slate of progressive campaigns and organizations, including Hillary for America, United We Dream, the Latino Victory Fund, and 350.org. How did you get your start in digital organizing? I grew up in North Carolina and I became politically active when one of my best friends got a deportation order — an order of removal.

[Guide] Creating Video for Nonprofits

EveryAction

We chatted with digital strategist Yash Mori for insights on creating video for nonprofits, campaigns, and advocacy organizations. The highlights of our interview are below: Why is video such an important component of an organization’s digital strategy? We've started to utilize the strategy that grassroots movements have been using all along. When you're building a movement, video is an indispensable storytelling tool.

Guide 105

Burn your social media strategy

SocialFish

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM. Discard the fake WOM strategies created with brand-to-consumer content broadcasted in social channels and focus on the real WOM forged peer-to-peer with customer stories, recommendations and advocacy.

6 Effective Donor Retention Strategies for Small Nonprofits

NonProfit Hub

As you can see, donor retention is a key part of any nonprofit’s organization strategy. In order to effectively retain more donors, your nonprofit must consider strategies to achieve three main objectives. Luckily, we’ve already compiled a list of strategies to help your nonprofit achieve these goals. Strategies to Prevent Donors From Lapsing. Our recommended strategies are: recording all of your communications, and providing diverse opportunities for engagement. .

New Report Highlights the Advocacy Gap

Frogloop

That is a ton of advocacy. How do activists experience advocacy, and how is it received by its ostensible targets on the Hill? Along with Stefan Hankin at Lincoln Park Strategies, we set out to find out. The elevator summary: there is a significant "Advocacy Gap," a disconnect between how activists mobilize and how Hill staff say they should mobilize to move policy. Online Advocacy Trends nptech

TO THE BELTWAY AND BEYOND: Advocacy Superheroes at bbcon!

Connection Cafe

Since advocacy as a topic and a career are both near and dear to my heart, I wanted to give you a preview of some awesome advocacy content that you can expect to see. First, my colleague Emily Goodstein will be presenting Out of the Box - Advocacy Superheroes. Here's the description of the session: Use the power of Luminate Advocacy, right out of the box! During this panel discussion, we’ll feature three super heroes changing the world using Luminate Advocacy.