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Reimagining grantmaking with data collaboration at scale 

Candid

Each organization represented an active participant in our growing community of nearly 150 Demographics via Candid partners who have joined us to create more efficient, equitable, and effective grantmaking processes. Demographics via Candid also provided the company with reliable data sources to support deeper analysis.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

You see, I am a female in my late 20’s-early 30’s, living in an urban area, vegetarian, eco-conscious, middle class, and have been actively seeking plant based alternatives to milk that taste good and are kinder to animals and the planet. This involves looking at demographics, motivations, and preferences.

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How to Use Trial & Error to Find the Right Fundraisers for Your Nonprofit

Nonprofit Tech for Good

Consider the demographic you are targeting and ask yourself what types of events or activities might appeal to them. For example, an activity-based fundraiser like a hike-a-thon might attract younger generations, such as Gen Z. 5) Keep track of what works and what doesn’t. 2) Brainstorm.

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Don’t Fear Your Dirty Data

Association Analytics

Example: email should be close to 100%, other fields like interests aren’t as important to capture initially. Time spent on data management may vary based on your association’s activities. Set a baseline and keep track of the progress you are making. Create a glossary to track and communicate official terms and definitions.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. For example, they can read the full marketing plan to understand how their responsibilities fit in with other roles and the broader goals of the campaign. Your supporters.

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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

For example, arts and culture groups saw month-over-month increases of 111% in January and 61% in February. In February, for example, users conducted more than 6,200 searches for organizations with Seals of Transparency. These surges in arts and culture searches followed a 42% drop in December.

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How to Use AI to Build Donor Personas and Chat with them!

Whole Whale

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. For example, donors who have given multiple times may be more likely to respond to a recurring donation campaign.

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