Study the Data, But Eat the Cake—Put the Human Factor Forward
.orgSource
DECEMBER 18, 2023
Sunk cost fallacy is that soul-sucking tendency to continue investing time, money, or effort into activities that are clearly failing. Industry giants are investing millions to tap the large data sets that give them competitive insight into their customers’ hearts and minds. You saw the word SALE and bought the overpriced widget.
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