Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. Channels: Choose the digital channels that align with your audience’s preferences and behaviors. Measure Impact: Define the metrics that will help measure the impact of your digital campaign.

Project 52

Project Digital Marketing Impact 52

The Modern Nonprofit

DECEMBER 4, 2023

In this thought-provoking exploration, we delve into the complexities of privacy-compliant digital fundraising, unpacking the tools and tactics necessary to thrive without compromising the sacred trust of your donors. Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations.

Support 103

Support Fundraising Awareness Data 103

Bloomerang

FEBRUARY 1, 2023

With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. You can also add new engagement activities of existing supporters to their constituent timelines. Fundraising is more tech-powered than ever before.

Org 82

Org Raise Tools Help 82

The Modern Nonprofit

JANUARY 2, 2024

They serve as powerful tools for building trust and authenticity, showcasing real-life impacts of your organization’s work. Making the Most Out of Testimonials It’s important to actively seek testimonials from various stakeholders – customers, partners, supporters – whose experiences can provide valuable insights.

Story 104

Story Guide Support Analysis 104

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission.

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? Is the technology popular in the market?

Metrics 262

Metrics Nonprofit Profile Platform 262

Whole Whale

MARCH 30, 2023

Not everyone can afford a top-shelf branding agency when they start out, this tool might help give a starting point for creating a persona. Channel selection : By knowing how their donors prefer to communicate, non-profit organizations can select the right channels to reach their donors. How are donor personas usually created?

Donor 52

Donor Build Demographics New York City 52

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. To prepare for the planning stage, get to know your donors by: Using data analytics tools.

Marketing 52

Marketing Analysis Nonprofit Audience 52

EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. In order to channel that enthusiasm, it’s important to make advocacy accessible to supporters and not leave anyone behind. million messages that year using our tools.

Digital 130

Digital Advocacy Fundraising Channel 130

Forum One

MARCH 12, 2024

AI tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working. The good news is that many tools are incredibly user-friendly, and experimentation can be one of the best ways to learn what works for you. But if you’re just starting out, you’re not behind! Copyediting.

Social Media 81

Social Media Images Video Media 81

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Are there methods and tools in the nonprofit and philanthropic sector for using it effectively? ” Lucy Bernholz, “ Data-first Philanthropy.”

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

Measure 50

Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

Social Media 138

Social Media Media Tips Social 138

Get Fully Funded

JUNE 16, 2022

With all of the new, innovative fundraising tools available online, the price of your campaigns may go up, making it challenging to actually get a return at all. Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” .

Raise 59

Raise Campaign Money Online 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

And, of course, don’t forget that you also need to measure your content strategy and “ Measuring the Networked Nonprofit ” has lots of tips and resources that help you do that. This is a great tool to help them do just that, thanks for sharing it! ” – John Kenyon, 2013. Great idea! Great implementation!

Calendar 106

Calendar Measure Strategy Digital 106

Nonprofit Tech for Good

DECEMBER 6, 2019

Start with broader objectives, then narrow in on SMART (Specific, Measurable, Actionable, Realistic, Timely) goals that fall under each. 3) Promote the event intentionally and across all digital channels. 6) Use web-based tools to keep everyone on the same page and all the information in one place.

Practice 246

Practice Tips Fundraising Sponsor 246

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Pamela Grow

JUNE 6, 2024

In addition to email, eCards can be sent via text message or social media, so your nonprofit can reach out using donors’ preferred communication channels. Video is an increasingly popular communication tool for young donors, and your nonprofit can leverage it with thank-you videos. Create thank-your videos. Send gifts.

Support 100

Support Gift Video Social Media 100

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Measurable. Time-bound. Demographics.

Digital 59

Digital Marketing Create Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. The new algorithm also factors in negative feedback and penalizes posts that have been actively hidden by viewers or reported as spam. Tactic 2: Post at the optimal time to drive activity.

Facebook 131

Facebook Measure Change Images 131

M+R

JUNE 10, 2021

From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. It’ll affect our ability to run subject line tests, to monitor deliverability health, to identify active subscribers and keep them on the list or identify inactive email addresses and scrub them.

Rate 122

Rate email Open Change 122

Greater Giving

AUGUST 10, 2023

Their primary responsibility is to promote the event through various media channels and engage with potential attendees, sponsors, and the public. These press releases act as official announcements about the event, highlighting its unique aspects, guest speakers, activities, and any other newsworthy elements.

Roles 40

Roles Media Press Sponsor 40

Qgiv

SEPTEMBER 8, 2021

If you’re planning to transition an annual fan favorite event to a new virtual fan favorite, communicate that ahead of time so supporters have something to look forward to—especially since it means they’ll still be able to participate in your event when many entertaining activities are still being outright cancelled. Even better?

Virtual 98

Virtual Hosting Tips Amazon 98

Nonprofit Tech for Good

APRIL 3, 2022

Creating a page with 3-5 CTAs on your website could be a great tool for engagement. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Then help implement these tools. People like knowing the charitable activities of friends, family, and neighbors.

Fundraising 343

Fundraising Mail Law Donation 343

Achieve

APRIL 28, 2022

Your supporters have their individual engagement preferences, and it generally takes numerous interactions across channels before a follower is ready to donate. engagement channels. should include multiple ways and opportunities for donors to receive communication, participate in activities, and contribute to your cause.

Donor 59

Donor Tips Online Gift 59

Neon CRM

NOVEMBER 15, 2023

There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Before you send direct mail, establish a few KPIs (Key Performance Indicators) to help you measure their success. This is especially true if you’ve tested different versions.

Mail 52

Mail Campaign Donor Tips 52

sgEngage

JULY 15, 2023

Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan. Implementing a donor management program allows organizations to create a simplified channel of communication with donors about outcomes, upcoming actions, and special events.

Management 52

Management Donor Blackbaud Retention 52

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Bloomerang

MAY 15, 2023

It’s a powerful tool for managing and growing relationships with your supporters. There are many ways to segment your supporters : by giving level, involvement, interests, history with your organization, active vs. lapsed status, volunteers, advocates, and past board members. It just might be! Truly, the sky’s the limit with segments.

Data 97

Data Gift Relationship Interaction 97

Greater Giving

JANUARY 4, 2024

It empowers individuals to be part of something greater than themselves, channeling their collective energy towards positive change. Increased Awareness Hosting a donation drive not only raises funds but also increases awareness about your nonprofit’s mission and activities.

Donation 52

Donation Change Giving Empowerment 52

Qgiv

JANUARY 3, 2024

There are many reasons your nonprofit should utilize text-to-donate tools. Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Pricing Snowball’s text fundraising tools start at $549 per year plus a transaction fee of 2.5% + 0.30.

Platform 59

Platform Giving Plugin Pledge 59

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Integrate Your Data This step is optional, but you might find it helpful to integrate your data with other marketing tools you use, like Google Ads.

Analytics 52

Analytics Google Fundraising Track 52

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital channels have made it affordable for brands to communicate their message to a broad audience. Digital Marketing Plan Chapters.

Digital 111

Digital Marketing Guide Chapter 111

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52