Neon CRM

AUGUST 25, 2023

Nonprofit calls to action are what drive people to take the next step. They may appear on your website, in emails, at the end of social media posts, and even on direct mail materials! In this article, we’ll focus specifically on the calls to action you need for your nonprofit website. What Are Calls to Action?

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M+R

JUNE 5, 2023

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. The post Direct mail built the conservative movement.

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Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.

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Bloomerang

MAY 3, 2021

Secret Sauce: Easy-to-implement, practical action steps. ACTION: Get board members to review your donor list. Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). ACTION: Get board members to review your donor list. ACTION: Get more proactive around tribute giving.

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The Modern Nonprofit

APRIL 27, 2021

Estimated Reading Time: 3 minutes Write a Call-to-Action (CTA) That Inspires Engagement. A call-to-action (CTA) is a statement designed to get the person reading it to take specific action. Every successful fundraising appeal employs a CTA to motivate supporters to donate, volunteer, subscribe or otherwise take action.

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Double the Donation

MAY 2, 2023

And despite the implications, they don’t have to be delivered via snail mail, either. Fundraising letters might seem like an old-fashioned way to solicit donations, but they can be extremely effective when done well. Top tip: Make your appeals stand out from the crowd with fundraising eCards!

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Nonprofit Tech for Good

OCTOBER 15, 2022

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. Include a clear and compelling call to action. Give your supporters a simple and obvious path forward. About the Author.

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Bloomerang

JUNE 7, 2021

8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. An exclusively online campaign can be executed much faster than a traditional direct mail campaign. You can archive them for historical purposes if you wish, but stop paying to mail to these folks. Send an email targeting lapsed donors. . 17% of the adult U.S.

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Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? Ask for (Just a Little) Action. What are you doing with your current e-mail contact list? Are you sending out newsletters?

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Kindful

NOVEMBER 22, 2021

When done correctly, this review will generate action items for your team. . The good news is, if you know where to look, there are actionable insights hidden in your acquisition results. Looking for actionable insights: Where do you start? . Is your ask or call to action strong? Trust me, I get it. You’re busy.

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Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Research the steps needed to create a direct mail fundraising program (e.g. your neighbors. your family members.

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Greater Giving

JULY 20, 2022

Don’t forget that snail mail still exists—and it still works. Use different messaging, voice and calls-to-action in each channel to better personalize your outreach and increase the chance of a response. The post Engage Donors and Raise More Money with Four Easy Actions appeared first on Greater Giving Blog.

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. It’s clear that recurring donors are willing to take additional actions for your nonprofit on top of their monthly donation. About the Sponsor.

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Bloomerang

MARCH 13, 2023

You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. Won’t persuade people to take your desired action. At least I hope you do! And guess what?

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The Fundraising Authority

DECEMBER 4, 2020

The action steps below assume you have 3-6 weeks available, if you have less, just modify them to meet your situation. Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Send out an e-mail fundraising letter. Donors forget.

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M+R

APRIL 24, 2024

Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions.

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BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Tom Ahern).

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NonProfit Hub

JUNE 20, 2016

Ask yourself—what caused you to take action? Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Maybe it was an offer that you just couldn’t pass up.

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EveryAction

MAY 11, 2023

But how can you attract passionate advocates who will show up ready to volunteer, sign petitions, attend rallies, and otherwise take action to help you create positive change? Tell your supporters clearly and directly what your goal is, the why behind your goal, and how you need your volunteers to take action.

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Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Its most immediate benefit is that it gives you real-time lists of the individuals who are most likely to take action on your next appeal or stewardship message. AI for Nonprofits in Action.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Have a Robust Communications Plan.

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Get Fully Funded

JUNE 11, 2023

If it’s already in process or in the mail, excellent work! Clean up your mailing list. A clean list , with the most current email and mailing addresses, will save you money and help you reach the right people fast. Don’t just mail or email a letter and hope to raise money. And good news! Plan it out. Make the Ask.

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Template Fundraising Mail Nonprofit 97

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs. However, 90 percent of text messages are read within only three minutes of being received.

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Bloomerang

MARCH 13, 2023

You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. Won’t persuade people to take your desired action. At least I hope you do! And guess what?

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email Communication Mail Nonprofit 73

The Fundraising Authority

SEPTEMBER 22, 2022

Fundraising systems are, in their simplest form, plans of action for your development office. The letter will be sent out in the mail on the following day. #4 Instead, they flew by the seat of their pants. And it resulted in stress, worry, and constant staff turnover. What are Fundraising Systems? 4 – Put it On a Calendar.

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M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

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Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Bloomerang

SEPTEMBER 14, 2022

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Let’s dive into the poll data.

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Eric Jacobsen Blog

MARCH 5, 2024

New Year's Resolutions for leaders : Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved (..)

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Bloomerang

JUNE 7, 2022

Does your letter include a clear call to action and ways to donate? Your call to action should compel donors to give as soon as they’re done reading the letter, which means you need to create an ask that is urgent and specific. A direct mail provider can help you send out letters quickly and efficiently.

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Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Sending email newsletters via BCC should be avoided in all circumstances. 4) 25% use email subscribe pop-ups on their website.

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sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Nonprofit Tech for Good

JULY 31, 2020

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Did you mail out an appeal at a different time? By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits.

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Goal Fundraising Pledge ROI 300

M+R

FEBRUARY 26, 2024

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. We’re ALSO going to reveal new details about how we’ll be expanding Scout Quest to cover direct mail data — as well as an all new way Scout Quest can be used to massively expand your advertising reach. ?

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Bloomerang

NOVEMBER 18, 2021

Just go with whatever helps you organize all of the donor communications, when you plan to mail them, and how they tie in together. Mail dates for each donor communication. Your fundraising goal and clear call to action (if it’s an appeal). Now is the time to make changes to your mail dates, topics, etc.—not

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