Qgiv

JANUARY 17, 2024

The year-end giving season is rife with opportunities for new donor acquisition and for bringing in different types of donors. Now is the time to build and refine your donor retention strategies to ensure that these year-end donors remain engaged and committed to your cause.

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Retention Difference Donor Strategy 52

Saleforce Nonprofit

AUGUST 11, 2022

If this sounds like you, maybe it’s time you implement a donor management system, or DMS. I know what you’re thinking – what is a donor management system? A donor management system is like a really big filing cabinet that lives in the cloud and tracks everything about your organization. Host an awesome event.

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System Management Donor Track 104

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Rate Donor Mail Files 80

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Digital Practice Donor Strategy 52

Get Fully Funded

OCTOBER 5, 2021

Donors who gave to you once will slip away. Even if your donor loves your cause, if your email hits on a day that they don’t have much time, the subject line is the key to getting your email opened. Hot Tip: Keep a Swipe File Here’s a great way to start to gather ideas for awesome subject lines. Make sense? Pose a question.

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email Open Donor Homeless 130

sgEngage

MARCH 8, 2024

Email Acquisition Is Making a Strong Showing Email lists are growing both in total and usable house file sizes.Despite the challenges of acquiring new emails and keeping email recipients engaged, organizations’ email lists actually grew in size. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

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Benchmark Blackbaud Report Online 79

Allegiance Group

FEBRUARY 27, 2024

Where did the donor come from? This granular-level data uncovers the precise path a donor took on your website that led to a donation. An event is any kind of action a user performs on your website, such as clicking a button, downloading a file, or submitting a form. How long did they stay on your website?

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Analytics Google Fundraising Track 52

Bloomerang

SEPTEMBER 4, 2018

Everyone wants new donors, right? In reality, paying to interrupt complete strangers with an uninvited ask and thinking they’ll go from stranger to a donor can amount to magical thinking. A wise friend in fundraising once told me, “Finding new donors is like going fishing. So where can you find donor prospects ?

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Donor Tips Retention Files 52

Qgiv

MARCH 11, 2024

How to start a nonprofit: first steps How to start a nonprofit: build a strong foundation How to start a nonprofit: file the paperwork What is a nonprofit organization? At the very least, there are filing fees required by the IRS to start your organization. Even a small nonprofit requires some staff to keep it going.

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Files Nonprofit Guide Law 52

Bloomerang

JANUARY 22, 2024

That’s because donations to these organizations are usually tax-deductible for the donor, making it easier to raise funds. Nonprofits are most successful when they’re focused on one primary issue because it makes it easier to communicate the organization’s purpose to potential donors. Where will we turn to for financial support?

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Nonprofit Files Policy Software 80

Nonprofit Tech for Good

DECEMBER 23, 2023

These innovative tools are revolutionising tasks by saving hundreds of hours of manual work through aiding in campaign creation, categorising and drafting email responses, assisting with content creation, and even automating donation processes to personalise and enhance the donor experience.

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Policy Analysis Language Nonprofit 334

M+R

AUGUST 15, 2023

They each submit a bucket of donor list attributes, and the M+R wizards stir all the data points together and distill them into customized, refined actionable reports, including which of their supporters are donating to other organizations, clicking on email, and much more. It can be concerning. And demoralizing. Is it your marketing?

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Analysis Files Mail email 52

M+R

SEPTEMBER 12, 2023

They each submit a bucket of donor list attributes, and the M+R wizards stir all the data points together and distill them into customized, refined actionable reports, including which of their supporters are donating to other organizations, clicking on email, and much more. It can be concerning. And demoralizing. Is it your marketing?

Analysis 52

Analysis Files Mail email 52

3rd Sector Labs

JUNE 17, 2014

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

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Retention Donor Data Advice 148

Nonprofit Tech for Good

DECEMBER 14, 2022

Nonprofits need every tool possible to entice donors to join and then stick around for years. Some organizations use donor perks or benefits to do this. One way to create a major donor program or donor perks system is to replicate one from another organization. Do you have the news clippings of major events in your files?

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Donor Sponsor Accessibility Music 345

M+R

AUGUST 24, 2022

Fixing their deliverability issues took time and drastic action, including filtering out emails for folks who weren’t opening/clicking/taking action or donating out of their active emailable universe. They sent ~1,000 co-op file names a high-performing message, and the results were encouraging.

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Results Files email Case Study 52

TechImpact

MARCH 26, 2014

The end of the journey for potential donors. In this post we discuss which key qualities your donation page needs to contain in order to ensure that call to action message, fundraising campaign or drive ends in a donation. Image courtesy of Generation X Financial. Most, if not all, nonprofit organizations have donation pages.

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Donation Images Mobile Laptop 254

Media Cause

JUNE 22, 2021

Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters. Advocates aren’t donors. Donors aren’t advocates. Pursuing advocacy is more than simply “allowed” — it’s a tried-and-true method of activating your supporter file and bringing them closer to your mission.

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Advocacy Digital Fundraising Global 101

Achieve

APRIL 2, 2020

Many nonprofits are so focused on the acquisition of funds during their fundraising campaigns that they forget there’s a step afterward – filing your 990 with the IRS. . That’s right, there are some up-sides to filing irritating tax forms every year. Your nonprofit will need to file one of four primary 990s: . You’re not alone!

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Tips Files Nonprofit Structure 83

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 25, 2013

.” Recently, I had an opportunity to meet Tal Frankurt, CEO of Cloud for Good, where he shared some thoughts about how a well-designed SalesForce database could be an excellent tool for managing, measuring, and tracking relationships with donors. First and foremost, Salesforce is not a donor database. This was (by far!)

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Relationship Donor Track Gift 114

Bloomerang

AUGUST 3, 2023

In this webinar follow-up, Kristal Frazier answers your pressing questions on DEI donor best practices. Any advice on how I can help balance the scales, between discussion and action? Question: Should we be striving to achieve diversity among our individual donor pool? Best of luck!

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Audience Practice Fundraising Profile 78

Greater Giving

OCTOBER 13, 2022

There’s a science to why donors give. But when donors are deciding whether or not to give , they’re not just thinking about the amount—they’re also considering WHY they should give in the first place. Your donor’s decision to give is composed of three elements: beliefs, emotions, and habits.

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Giving Gift Nonprofit Donor 85

Bloomerang

DECEMBER 9, 2022

If I send them a letter in the new year stating their gift was received in 2023 instead of 2022, that may impact their tax filing, especially if it is a larger gift. I’m reaching out now in the hopes that we can figure out the right course of action prior to year-end. Donor perspective (for tax deduction purposes) .

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Gift Charity Mail Pledge 81

TechImpact

SEPTEMBER 9, 2013

This is no surprise, but it poses a growing dilemma among nonprofits and foundations as more and more donors, sponsors, and volunteers turn to technology to facilitate actions and make connections. The key change from web to social media and mail to mobile tools is the individual level of connection this technology allows.

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Challenge Technology Mail Files 140

Bloomerang

MARCH 13, 2023

You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. Won’t persuade people to take your desired action. At least I hope you do! And guess what?

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email Communication Mail Nonprofit 122

DNL OmniMedia

APRIL 23, 2024

Blackbaud is a nonprofit-focused software provider that offers several solutions your organization can use to manage donors, enhance fundraising, and streamline operations. Better donor management. This way, you can ensure your communications resonate with your target audience and get them to take action on behalf of your cause.

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Blackbaud Support Guide Help 52

sgEngage

APRIL 19, 2023

In this guide, we’ll explore six tips to help your team build a successful workplace giving strategy that maximizes your impact and engages individual donors and corporate partners alike. Establish actionable goals and craft a plan to achieve them. Leverage donor employment details to uncover opportunities.

Build 75

Build Giving Strategy Tips 75

Nimble AMS

MARCH 7, 2022

Create, send, sign, track and file agreements quickly & securely right in Salesforce. . Phone2Action’s Salesforce integration connects advocate data with your contacts, allowing you to make more informed decisions on behalf of your organization and to better segment and target your advocates for calls to action. .

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Adobe Survey Integration Associations 104

DipJar

OCTOBER 17, 2022

It offers free tax filing services through its Volunteer Income Tax Assistance (VITA) program, which has helped put more than $1 billion back into the pockets of low-income New Yorkers. Hunger Action Month , which Food Bank uses as a rallying point for the community in the month of September.

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New York City New York Hunger Work 98

Double the Donation

OCTOBER 25, 2021

Phonathons are a tried-and-true resource for all sorts of nonprofits and higher education institutions to engage donors and raise money effectively. One thing that phonathons have historically struggled with has been identifying donors who may be eligible for a matching gift from their employer? Schedule calls when donors are home.

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Guide Script Tips Gift 98

Bloomerang

AUGUST 25, 2021

With family vacations and so much going on during the summer with kids being out of school, we—just like our donors—are out of our regular schedules. Take time to intentionally connect with your major or even mid-major donors. They even do this with those donors who gave $5! . However, it’s incredibly valuable.

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Fundraising Test Relationship Review 122

Cloud 4 Good

NOVEMBER 29, 2021

Now they’re able to create enhanced marketing journeys allowing for more advanced segmentation of donors depending on their past relationships with the organization. Dubbed the “30-Day Sustainability Challenge,” this constituent journey invites its audience to take personal action in the global movement fighting against climate change.

Blackbaud 101

Blackbaud Online Vermont Global 101

ASU Lodestar Center

APRIL 1, 2022

As nonprofits rely heavily on donors to provide their revenue, the question becomes, how do prospects determine an organization’s donation-worthiness? Studies show that donors ask less about where their money is spent and more about the impact their donation is making. What criteria do they use to make these decisions?

Impact 52

Impact Communication Effective Ratio 52

Get Fully Funded

JANUARY 19, 2024

First impressions mean everything in the nonprofit world, from the staff you hire to how prospective donors perceive your organization. Annual filing requirements To strengthen your visual design, you need to adhere to web accessibility best practices. When it comes to nonprofit web design, this principle is no different.

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Design Websites Tips Nonprofit 59

Bloomerang

JUNE 1, 2022

This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. What were the demographics of our year-end donors?

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Guide Giving Nonprofit Metrics 108

Nonprofit Tech for Good

AUGUST 29, 2019

So how can nonprofits use this unique and fun Instagram feature to raise money and attract new donors? Mobilizing your individual supporters to leverage their Instagram networks to raise money is a great way to reach new donors. Sign up for an Instagram Business Account , or change your existing account over to a Business Account. .

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Money Raise Donation Ideas 279