Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Use an excel spreadsheet to look at events, fundraisers, programs, web site content, performances, and other activities to socialize. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. 5: Make sure your content has a social life.

Social Media 115

Social Media Media Social San Jose 115

Care2

OCTOBER 28, 2010

16 “Mobilizing your social network&# panel with this all-star lineup: Andres Glusman of Meetup.com , Justin Perkins of Care2 , George Weiner of DoSomething and Giselle Diaz Campagna of Free Speech TV. Tags: Nonprofit Events Online Marketing Online Organizing Social Networking. Such is the case with the Oct.

Mobile 52

Mobile Greece Support Social Network 52

Everyaction

APRIL 30, 2018

Using a donor management database feature such as EveryAction’s Moves Management Action Plans allows fundraisers to easily view an alum’s entire relationship history, as well as a quick snapshot of their current and overall status. Keeping alumni connected to their campus identity and community is crucial to successful fundraising.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Using a donor management database feature such as EveryAction’s Moves Management Action Plans allows fundraisers to easily view an alum’s entire relationship history, as well as a quick snapshot of their current and overall status. Keeping alumni connected to their campus identity and community is crucial to successful fundraising.

University 40

University Practice Tech Mail 40

Tech Soup

JUNE 2, 2011

Founded in 1998, Care2, a B-corporation that works with over 700 nonprofits and has more than 15 million members, defines itself as a social action network. Technology and social networking means, according to Paynter, “Community has never before been more important for organization success.”

Community 66

Community Online Causes Social Network 66

Care2

FEBRUARY 20, 2013

From Like to LOVE: Get More Action from Social Media, Thursday, February 21st. Social Change Anytime Everywhere Book Launch Party, Thursday, February 21st. You have the perfect campaign: the right ask, the perfect target, public support. What’s missing is a way to effectively leverage FB, Twitter and the like.

DC 61

DC Social Media Media Social 61

Care2

AUGUST 21, 2012

In preparation for their presentation, they circulated a survey to over 200 nonprofit professionals, asking how they use various social platforms. The responses lean towards a reality in which our online presence is just as diverse as our offline personalities - people are connecting with a mix of others on difference platforms.

Professional 69

Professional Personal Guide Blended 69

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. Another example of indirect content is that of social networks.

Disaster 206

Disaster Social Media Haiti Media 206

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

These local giving days focus more a community approach and help nonprofits build capacity in fundraising on all channels, while also promoting the idea of a Giving Day in the local community or geographic area. Other channels included TV news, radio, newspapers, websites, phone calls, and through friends or family.

Giving 104

Giving Minnesota Social Media Offline 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

In a recent Pew research study, 43% of people who use social media reported that they decided to “learn more about a social issue” due to something they read on a social networking site, and 18% said they decided to take action offline.

Change 104

Change New Zealand Homeless Australia 104

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story. Activists are sharing their personal stories in their own words, images, and videos across social networks with little prodding from the organization.

Story 90

Story Platform Build Organization 90

NTEN

JUNE 29, 2011

Whenever you post an action alert, simply add &s_src=facebook to your link.) To help us make the most of this channel, we're planning to run a social media append to determine which members of our eFile are also on Facebook, and reach out to invite them to "LIKE" our Facebook page. actions each thus far.

ROI 94

ROI Facebook Advocacy Social Media 94

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. Use email to reach out to your constituents to let them know what you’re up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more.

Tools 100

Tools Tech Map Case Study 100

Care2

SEPTEMBER 7, 2012

Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action.

NTC 51

NTC Minneapolis Facebook Audience 51

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Maximize email signup opportunities across your websites and social media channels.

Social Media 47

Social Media Online Advocacy Media 47

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

Note From Beth: A few weeks ago, I wrote a reflection on an article in CNET called " Crowded Roads Ahead for Charity 2.0 " based on an interview with Toby Daniels of Think Social and Scott Harrison of charity:water. I work at Acumen Fund and I manage the organization's social media work.

Causes 89

Causes Build Demonstration Reflection 89

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. I appointed two Twitter advocates who live Tweeted the discussion and also verbalized questions and comments from Twitter, providing a link between online and offline.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Scored 10 How Much Time Does It Take To Do Social Media? Should There Be A Social Actions Category on Digg? Transparency and Social Media: Dealing with Criticism. The Intangible Benefits of Social Media. Reports of the Death of Social Networking for Nonprofits Are Not True! Harry: A Green Geek.

ROI 50

ROI Widget Cambodia Metrics 50

Tech Soup

MAY 12, 2011

" Many participants agreed that tweets, while short, can be powerful and can elicit action. Action can be thought of as creating conversation. One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. Granted, that's hard to measure."

Social Media 66

Social Media Twitter Media Social 66

Care2

MAY 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media email Online 28

Connection Cafe

APRIL 28, 2009

He asked the question – is organizing the same whether it is done online or offline? And then, broke the 3 goals down into offline/online tactics: Offline. Petitions, Letter to the Editors (LTEs), Emails Organizing house parties New media/social networking. Share success stories about both. Start small.

Organization 23

Organization Community Online Offline 23

Care2

MAY 9, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media Online email 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In order to do this, they need to work with free agents, hyper-connected individuals who are passionate about social change, but don’t work within institutional walls. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization may be skeptical about the value of listening through social media channels. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. You can monitor social networks and YouTube for mentions of your organization and issue.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email is a critical channel. The details of your emails are critical.

Social Media 34

Social Media Tools Online Advocacy 34

DNL OmniMedia

FEBRUARY 16, 2022

Once you’ve written down your broad goals, it’s time to develop them into more concrete and actionable resolutions. Your actions will need to address this gap. Offline goals and campaigns. All of the communication channels in your nonprofit digital strategy should work together to support your fundraising and marketing goals.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit. He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism.

Offline 116

Offline Social Media Network Org 116

NetWits

JUNE 7, 2011

Here are some quick takeaways to consider: 1) The Ease of Social Sharing is Important. This study reveals that 31% of website referrals are from the “sharing&# of your content; including social networks, blogs, and email–and bookmarks. 3) Facebook Is Not The Only Social Network. 2) Search is Still King.

Studies 258

Studies Share Stumbleupon Digg 258

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2009

Strategy Learnings I am convinced that incorporating social media successfully into a nonprofit marketing and fundraising plan requires a rapid listen, learn, and adapt sequence. It's not easy to do because it requires balancing action with reflection. This is reiterative learning. There's nothing new about that.

Campaign 70

Campaign Reflection Free Fundraising 70

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

This year, Alan invited me to present a webinar for participants in the Marcus Institute Digital Education for the Arts on how Networked Nonprofits use Facebook. This was a fun opportunity to pull together some of my Facebook action learning curriculum and summarize much of the wisdom being shared over on at my Facebook Page.

Facebook 111

Facebook Network Museum Nonprofit 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

I may just be cynical, but I’ve seen too many technology providers claim that their tools will help organizations raise money, engage volunteers, mobilize action, or generally address organizational challenges in ways that only the internet is suited to do. Facebook Causes followed the same path. But its not just Facebook Causes.

Facebook 98

Facebook Causes Challenge Communication 98

Museum 2.0

AUGUST 18, 2008

People who engage deeply in any online community, whether a bulletin board or social networking site, want to meet in person. The Ontario Science Center did an excellent job initiating a YouTube channel, Flickr group, and other elements to sort and track participant activity for the 888 meetup.

Museum 22

Museum Hosting Model Community 22

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

How Networked Nonprofits Use Facebook Smart.ly. My Facebook page is a focus group or channel for research. It helps me to understand the questions, concerns, and everyday context of many nonprofits that want to embrace emerging media like social or mobile and to design and build peer exchange programs or Train-the-Trainers programs.

Facebook 101

Facebook Network Metrics Nonprofit 101

Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. With the advent of the Internet, email, and social networking, many school fundraisers are wondering: Does direct mail fundraising still work? Tip 1: Master your direct mail fundraising.

Education 23

Education Fundraising Mail Offline 23

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

You're testing different social media tactics and learning what works. Build Relationships and Issues Awareness: You’re interacting with key audiences on the social media channel in order to build awareness for your organization's brand. Resources: Jeremiah Owyang, 50 Ways to Use Social Media Listed by Objective.

Social Media 106

Social Media Map Strategy Media 106

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 79

Trend Online Giving Offline 79

Bloomerang

SEPTEMBER 6, 2021

And so I have more than five years of experience creating online and offline communities to support social and environmental causes as Steven said and I worked a lot in Latin America. So now my action for this type 1 if you have asked these questions at some point or type 2 if you’re going to start. So this is me. .

Community 66

Community Video Broadcast Phone 66