Bloomerang

AUGUST 16, 2021

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% This trend is unlikely to change. increase in fundraising email revenue.

Online 92

Online Fundraising Benchmark Adwords 92

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Learning 81

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 72

Time Metrics Analytics Adopt 72

M+R

MAY 31, 2022

that thing Apple is doing to email that’s going to change everything.” We saw some of the impacts of these changes in this year’s Benchmarks. Well, first of all, the definition changed. To add to the confusion, different email tools are handling this change in different ways. Read time: 8 minutes. Apple MPP, a.k.a.

Mail 107

Mail Spam Rate email 107

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

Benchmark 62

Benchmark Digital Trend Report 62

Amy Sample Ward

JUNE 8, 2009

One person can change the world. Bring your heart : Your community will know if you aren’t creating opportunities for action or support that are from the heart of your mission. We all get burnt out, whether we are dancing, canvassing, emailing or speaking for the changes we want to see happen.

Change 169

Change Social Benchmark Metrics 169

sgEngage

JULY 20, 2021

Want to see what this looks like in action? Porter Novelli’s latest research on business and social justice shows that consumers, employees and other stakeholders want companies to acknowledge their role in systemic injustices and actively change the system. These will be critical metrics for us to gauge our performance.

Government 96

Government Social Blackbaud Companies 96

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. 8) Get to know your Twitter Analytics Dashboard.

Twitter 356

Twitter Practice Social Media Nonprofit 356

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Grantmakers want to know if their funding has created the change they have envisioned. Here, we explore for whom change is desired and who is defining and measuring that change. But is this the right question?

Participatory 82

Participatory Evaluation Empowerment Grant 82

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? Benchmark Data Now. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Meaningful Interactions : Clearly define what constitutes a meaningful action with a donor and ensure that any documentation of the meetings, phone calls, appeals, etc.

Database 52

Database Track Donor Management 52

NetWits

NOVEMBER 11, 2010

Each was focused on getting their supporter base to take action by registering for a physical event or support the event by making a donation. We briefly touched how Email Communication is Changing back in January of this year and by now that fact has been solidified. No Call to Action. This one kills me. Lacking Analytics.

email 212

email Profit Registration Review 212

Connection Cafe

SEPTEMBER 23, 2020

Virtual bbcon 2020 is fast approaching, with thousands of nonprofits registrants, many of whom are fundraising, communications and marketing pros like yourself: ready to expand your vision with fresh ideas and actionable inspiration! As we look toward next year, our panel of nonprofit leaders will discuss what has fundamentally changed.

Professional 49

Professional Communication Blackbaud Fundraising 49

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. We’ll introduce those elements here, then provide actionable steps for incorporating each of these aspects into your fundraising strategy. Also, review your fundraising metrics and data from previous campaigns.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

Mail 52

Mail Donor Strategy Files 52

Media Cause

AUGUST 15, 2022

If you’re reading this, I’m guessing you understand the power and potential of policy change. If you have a policy, thought-leadership, or government relations team, you know that true societal shifts and those monumental changes we want require advocacy. How will their actions, however small, make an impact? Does it matter?

Support 52

Support Advocacy Policy Hints 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 103

ROI Social Media Media Social 103

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Open rates can be an unreliable metric due to spam filters, preview panes, image blocking which have little to do with whether someone is actually opening (or reading) an email.

Benchmark 28

Benchmark Studies Case Study Rate 28

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

Just recently I’ve joined the MissRepresentation.org social action campaign as a local representative. of San Antonio, I’m organizing the very first meeting of MissRepresentation Social Action Reps in San Antonio to help champion for change locally in the way that media portrays women. Together with Girls Inc.

San Antonio 93

San Antonio Celebrate Facebook United States 93

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Putting a resolution into action with baby steps is the best way to succeed. The economic crisis has changed the external environment. The tools are changing, so if you've settled into one way of using a particular social media tool or set of tools, don't set yourself on automatic pilot. What needs to change?

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. What needs to change? What are our successes and challenges?

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

Points of Light Institute’s primary mission is to inspire, equip and mobilize people to take action that changes the world. We believe that civic engagement is a vital part of a healthy democracy and therefore promote and support volunteerism in the broadest sense. What are the key results of this campaign ?

Hurricane 97

Hurricane Measure Social Media Pledge 97

BoardAssist

MAY 16, 2017

As New York’s leading personalized board matching service, BoardAssist is approached daily by New Yorkers who want to join a board where they can be a real agent of change. It’s important to have benchmark energy metrics so your organization can set attainable efficiency goals. Start with basic upgrades.

Museum 45

Museum Metrics Nonprofit New York 45

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

DECEMBER 30, 2012

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. These numbers are dismal and nonprofits should not expect these figures to change drastically heading into 2013. ”

Social Media 78

Social Media Raise Money Media 78

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Care2

AUGUST 22, 2013

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. What actions do you want people to take? Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Call to Action.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Influence —> take action. Change in attitude about your organization.

Measure 96

Measure Social Media Media Social 96

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. As a result, email expectations have changed. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

These peer learning groups are focused on transformational change – to help participants transform into data-informed nonprofits one small step at a time. The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. The CWRF model has been adopted by nonprofits.

Measure 99

Measure Track Model Seattle 99