CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Knowing the impact of her donation moves her to action.

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Audience Donor Survey Demographics 82

Kindful

SEPTEMBER 10, 2021

For organizations that are trying to connect with their supporters, telling a compelling story is essential. Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act.

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Bloomerang

MAY 4, 2021

Imagine a story where someone was born, everything went perfectly from beginning to end, and then the story was over. When it comes to a good nonprofit story, struggle and overcoming are at the center. This is especially effective when trying to convince an audience why the mission of your organization is an important one.

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Nonprofits Source

JUNE 22, 2023

By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action.

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Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Know your audience. Understand your capacity. Attract attention with “Snackable” content.

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EveryAction

MAY 1, 2017

Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. We asked nonprofit storytelling expert Vanessa Chase Lockshin about telling stories amid a noisy, negative newscycle that leaves donors (and everyone else) feeling fatigued - here's her advice.

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Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Analyze with actionable data in mind Once you have the numbers, how do you know which numbers matter more, and how to glean insights?

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M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

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CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help hook your audience fast, while keeping them engaged for the long haul.

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Audience Video Storytelling Technique 76

The Modern Nonprofit

APRIL 27, 2021

Estimated Reading Time: 3 minutes Write a Call-to-Action (CTA) That Inspires Engagement. A call-to-action (CTA) is a statement designed to get the person reading it to take specific action. And while your fundraising efforts have a different end goal, your nonprofit still needs to market your cause to your audience.

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NonProfit PRO

JUNE 8, 2022

The right story told the right way has the power to break through the noise and make a connection with your audience that leads to action. Great storytelling doesn't have to be difficult. We can easily adapt a framework that has been perfected over the last 100 years by a multi-billion-dollar industry—and use it for good!

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Storytelling Technique Online Fundraising 246

EveryAction

FEBRUARY 8, 2023

Valentine’s Day is a great time to give your audience a little extra sugar! Send them a victory email to thank them—and let them know how this win was made possible thanks to their actions. Share a personal story: Ask your clients or beneficiaries for feedback on how your nonprofit’s programs have positively affected their lives.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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TechImpact

NOVEMBER 12, 2014

You can collect fantastic, compelling stories, but if no one hears or sees them, they fall flat. You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage. The key is using stories to get people’s attention on social media channels.

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Social Media Story Money Raise 238

Kindful

NOVEMBER 22, 2021

When done correctly, this review will generate action items for your team. . The good news is, if you know where to look, there are actionable insights hidden in your acquisition results. Looking for actionable insights: Where do you start? . Are you using a compelling photo or video to accompany that story? .

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Results Action Metrics Rate 62

NonProfit PRO

JANUARY 18, 2022

The right story told the right way has the power to break through the noise and make a connection with your audience that leads to action. Great storytelling doesn't have to be difficult. We can easily adapt a framework that has been perfected over the last 100 years by a multi-billion-dollar industry—and use it for good!

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Storytelling Technique Online Fundraising 238

TechImpact

OCTOBER 30, 2014

Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. This same chemical is also created when you’re reading stories. For example, donating money to charities that are associated with that great story or narrative.

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The Storytelling Non-profit

MARCH 7, 2022

Story arcs play an important role in non-profit narrative development. We often place a lot of emphasis on individual stories and use those individual stories in fundraising and communications. Why Non-Profits Need to Think in Story Arcs. Over time, a season in the case of a TV show, a story arc reveals itself.

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The Storytelling Non-profit

JANUARY 12, 2022

Telling great stories helps your non-profit get its message out into the world, connect with new audiences and motivate people to take action like making a donation. In this article, I want to take it back to basics so you understand what is a story and why they matter for your non-profit. What is a Story?

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Bloomerang

OCTOBER 5, 2021

In this post on limiting beliefs, I want to talk about a common one I hear from nonprofit professionals: the fear that their story doesn’t matter. Just on the basis of that alone: Your story matters! Finding the value in your story. Building your confidence when telling your story. Say it out loud: My story matters.

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Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Key criteria for nonprofits to consider when designing emails for accessibility include: Ensure that your brand colors pass ADA contrast ratio guidelines of 4.5:1 Spread the word!

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Bloomerang

SEPTEMBER 16, 2021

We love hearing about nonprofits’ successful fundraising strategies in action, and sharing these stories allows nonprofits to learn from each other. One of the best ways to become a fundraising success story is to leverage the data in your nonprofit donor database to better reach and personalize donor outreach.

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Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2018

How and Why Stories Can Bust Nonprofit Silos – Guest Post by Miriam Brosseau and Stephanie Corleto . Stories are for people. Worse is the impact of siloed organizations on nonprofit audiences – cuz really, how many emails can you get from the same organization before you go a little nuts? Silos are for corn.

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Kindful

MAY 26, 2021

That’s the power that story holds. Sometimes without even noticing it, our brain is activated in a unique and engaged way when a story is being shared. As the old saying states, “Those who tell the stories rule the world.” ” Why are stories so effective? You already have your greatest asset: your story.

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Bloomerang

AUGUST 31, 2022

It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. We tell stories. Stories are the most effective form of communication available because they immediately engage the reader on an emotional level and in a way that is interesting to them.

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Storytelling Guide Structure Audience 111

Achieve

AUGUST 12, 2021

Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. Communicate with your audience by showing engaging photos of your work or a testimonial. Clear calls-to-action (CTAs). As of 2019, 90.4% of millennials.

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Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You can still tell a story and it should have a hook and conclusion, but it cannot include opinions or words such as “best” “fun” “entertaining” etc.

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Achieve

JULY 7, 2021

introduced Stories to compete with the rising popularity of Snapchat Stories, and the way we interact with social media has never been the same since! people use Instagram Stories daily and 2 out of 3 users say that the feature fosters brand interaction. But how can you make your Stories engaging? Back in 2016, Instagram.

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Story Poll Florida Nonprofit 66

Tech Soup

MAY 19, 2016

That's because these aren't just children's nursery rhymes; they're sticky stories, or stories that stick with you for decades. When we were children, we all knew how important stories were. So, isn't it obvious that's how you should be reaching your audience? Understand Your Audience.

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Eric Jacobsen Blog

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. If you have not read it, please do.

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Eric Jacobsen Blog

JANUARY 7, 2024

To share your mission with a wide audience. What are our best stories to tell? What calls to action will we include? To recognize important people (volunteers, donors, major funders, partners). To provide an account of your organization's work for the past year. To generate new donations, retain donors and grow partnerships.

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EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. Creating change is not a “one-size-fits-all” effort—there’s room for many voices.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Feeding America gratefully stewards its corporate donors through its digital channels, yet stays focused on sharing content that will increase audience loyalty.

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Bloomerang

DECEMBER 21, 2021

In part three of this series on how to become a great nonprofit storyteller, I talk about the practical skills you need to tell an effective story. In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. Edit your story. .

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Media Cause

DECEMBER 21, 2021

While advocating for survivors in San Francisco, I witnessed first-hand how critical stories are in tapping into people’s empathy. However, it wasn’t until my career took a turn into strategic communications and marketing that I learned just how integral a winning story is to the success of an advocacy campaign. .

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. Finally, come prepared with the resources your committee members might need to spring into action. Have a Robust Communications Plan.

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