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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. Highlight authentic stories: Share real-life examples of the impact your nonprofit has made.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

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Build Stronger Connections by Telling Your Nonprofit’s Story

Nonprofits Source

By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action.

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Key criteria for nonprofits to consider when designing emails for accessibility include: Ensure that your brand colors pass ADA contrast ratio guidelines of 4.5:1 Spread the word!

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How To Use Stories To Raise Money On Social Media

TechImpact

You can collect fantastic, compelling stories, but if no one hears or sees them, they fall flat. You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage. The key is using stories to get people’s attention on social media channels.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

Finally, and of course, to effectively reach all audiences your blog (and website) must be mobile-compatible. Posts can be as little as 250 words with a featured image or as long as a 5,000-word photo essay. Embed calls-to-action within your blog content. Embed images and videos that are consistent in size.

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. Add a visual element with images and videos. Communicate with your audience by showing engaging photos of your work or a testimonial. As of 2019, 90.4%