Care2

MARCH 27, 2012

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? million and how their fundraising increased 40% by using multiple channels to reach their donors. Email appends.

Channel 59

Channel Fundraising Offline PowerPoint 59

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 The report, which covers 15.6

Offline 153

Offline Channel Fundraising Mail 153

Achieve

JULY 26, 2021

Use a multi-channel fundraising approach. It’s best if you look at the goals you’ve set for your nonprofit and structure your ask strategy around them. How do my donors prefer to interact with my nonprofit? Use a multi-channel fundraising approach. Here are some different fundraising channels that you could try: .

Donation 85

Donation Fundraising Tips Channel 85

NetWits

JULY 9, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. This communication can be done via email, newsletter, direct mail or social media. 2011 Online Giving Report.

Online 144

Online Giving Haiti Fundraising 144

DNL OmniMedia

FEBRUARY 3, 2023

As a nonprofit event coordinator, you know that engaging with your supporters before and during your events is critical to planning a well-attended and exciting event. These tips can apply to any type of nonprofit event: whether you’re hosting a charity auction , a fundraising 5K, conference, webinar, and so on. Let’s get started!

Strategy 52

Strategy Nonprofit Audience Hosting 52

Nonprofit Tech for Good

NOVEMBER 29, 2010

We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#. What is on your To Do List for 2011?

Social Media 261

Social Media Interview Examples Media 261

Care2

DECEMBER 14, 2012

People donated more money to charity in 2012 than in 2011, according to a Blackbaud survey , where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits. one-time donations increased from 2011 to 2012. Check out the some of interesting data below.

Charity 75

Charity Donation People Australia 75

NetWits

JUNE 19, 2012

Multi-channel components. My presentation covered how nonprofits can learn from what the corporate world is doing. Corporate email programs often have the resources to run more sophisticated email programs than nonprofits. Nonprofits are, unfortunately, often handcuffed by limited staff, budget and/or time. Landing pages.

email 150

email Test Conference Benchmark 150

Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube.

Social Media 250

Social Media Media Social Stats 250

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? So what and who cares?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. Secondly, we look at the traffic driven from these channels and if they trigger a conversion event on our site. Direct mail and e-newsletters are still the leaders.

Social Media 209

Social Media Conservancy Interview Media 209

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 The full report is here.

Donation 72

Donation Studies Headline Washington 72

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Tech Soup

AUGUST 24, 2012

The Blackbaud Impact Awards recognize nonprofits who have used Blackbaud’s solutions in new and innovative ways to make a positive impact on their local communities and around the world. Does this sound like you or a nonprofit you know? If so, nominate a nonprofit for an Impact Award! on October 1, 2012.

Blackbaud 60

Blackbaud Award Impact Convio 60

Bloomerang

JANUARY 7, 2022

If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” ” It’s one of the hottest topics of discussion in the nonprofit sector. Nonprofits with a high donor retention rate have long-term supporters who come back year after year.

Retention 85

Retention Donor Guide Rate 85

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) It also highlights the interesting opportunities and challenges posed by multi-channel giving. Here are some key findings.

Results 68

Results Fundraising Case Study Mail 68

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. Text Poll App from MobileCause.

Integration 97

Integration Mobile Conference Strategy 97

Care2

JANUARY 20, 2015

According to the 2015 Nonprofit Communications Trends Report , by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. 36% will send direct mail appeals at least quarterly in 2015, up from 28% in 2014.

Trend 28

Trend Communication Metrics Mail 28

Care2

JANUARY 21, 2012

Nonprofits receive up to 40% of their online donations at the end of the year since the holidays have people feeling generous, and donors also want to maximize those tax deductions before year’s end. So how did you do in 2011? does paid acquisition campaigns for hundreds of nonprofits. Use Multiple Channels.

Adwords 72

Adwords Fundraising Tips Convio 72

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Care2

OCTOBER 13, 2010

I’m worried about the lack of nonprofit leadership creating a culture of innovation. While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore.

Time 62

Time Info Nonprofit Museum 62

NTEN

MARCH 24, 2010

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. How to make the most of a crisis situation with cross channel integration. What's the most important trend in nonprofit technology for 2010?

Channel 44

Channel Rhode Island Charlotte Integration 44

NTEN

MARCH 24, 2010

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. How to make the most of a crisis situation with cross channel integration. What's the most important trend in nonprofit technology for 2010?

Channel 44

Channel Rhode Island Charlotte Integration 44

Amy Sample Ward

OCTOBER 14, 2010

I’m worried about the lack of nonprofit leadership creating a culture of innovation. While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore.

Skype 111

Skype Web Bookmarking Law 111

NTEN

MAY 5, 2011

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free! ] Small improvements to the online experience can make a big difference in donations.

Relationship 89

Relationship Studies Network Online 89

Connection Cafe

JULY 23, 2019

It’s 2019, and a whole lot is changing in the museum and nonprofit world. From hosting special member events to fulfilling membership cards to all related marketing, mailings, and collateral, everything adds up fast! Both physical membership cards and snail mail marketing materials can be taxing for these organizations.

Museum 34

Museum Trend Mail Culture 34

NTEN

SEPTEMBER 6, 2011

Despite the continued growth of the medium and tens of millions of dollars raised for North American nonprofit organizations, very little research has been performed on consumer attitudes toward mobile giving. Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. Channel of Influence. Conclusion.

Attitude 95

Attitude Mobile Giving Canada 95

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. And perhaps your next tweet or mailing. Helps data integrity (verify mailing address; find out interests). #3 It’s not just me.

email 48

email Campaign Test Benchmark 48

ASU Lodestar Center

APRIL 27, 2011

Disclaimer Wednesday, April 27, 2011 All You Need is Love. Funny thing is, I learned the exact same thing in just one day while attending the ASU Lodestar Centers 2011 Forum on Nonprofit Effectiveness. And while youre at it, check out some of our other forum videos on the ASU Lodestar Centers YouTube Channel. Great post.

Phoenix 40

Phoenix Virginia Philanthropy Arizona 40

Connection Cafe

NOVEMBER 26, 2013

It’s no surprise that nonprofits are investing heavily in monthly giving programs. In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels. For offline and online donors, each channel should support one another. Channel coordination.

Build 38

Build Donor Channel Sound 38

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24

America Results Volunteer Offline 24

ASU Lodestar Center

APRIL 13, 2011

Disclaimer Wednesday, April 13, 2011 The cockroach under the refrigerator: scandal and malpractice in philanthropy posted by Travis Butterfield , Project Coordinator ASU Lodestar Center Ever since I worked with Laura Tan on editing her recent blog post , I have been thinking about the unintended effects that volunteer service can have.

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits. Replace the “Web 1.0:

Social Media 269

Social Media Social Chapter Media 269

Connection Cafe

DECEMBER 2, 2013

“This year has been a better year for the nonprofit sector than it has been in a number of years,” said Chuck Longfield, Blackbaud’s chief scientist and creator of the Index. After flat years in 2011 and 2012, giving to religion has grown slightly in 2013. Among 3,097 charities that raised nearly $1.7

Organization 36

Organization North Carolina Blackbaud Dallas 36

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits. Replace the “Web 1.0:

Social Media 214

Social Media Social Chapter Media 214