Pulitzer and the Pedestal – Or Why Crowdfunding Needs Influencer Marketing
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 7, 2011
The publisher of the New York newspaper the World , Pulitzer used all his influence to launch an aggressive fundraising campaign that bypassed the rich and instead solicited donations from average residents. Pairing Fundraising with Influencers. Influencer marketing might be a new term for many nonprofits, but the concept isn’t.
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