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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. Check out these stats by Shareaholic if you’re not convinced: Average time on site: 227 seconds.

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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

I have donated to nonprofits that I have seen on Facebook (on their website). That would be fine if the ROI was there, but even with over 7,000 fans ROI-as-defined-above is elusive. I get little to no website or blog traffic from Facebook (most comes from Twitter and LinkedIn). I do see their status updates.

ROI 217
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

Marketing 246
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16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

And email ROI and online giving is up, up, up! 42% of nonprofits use WordPress as the Content Management System for their website. But digital and mobile app payments are coming. The global internet population is set to triple in the next four years. The Internet of Things will transform our world. Source: Cone Communications.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Website Traffic. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month.

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

Compile stats to share with executive staff. The second most visited website in the U.S. The second most visited website in the U.S. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. Find your competitors the Web. Get training.

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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

4) ATTN Donors: Do you prefer to give $$$ to your favorite organizations via: [ [link] ]: 71% The organization’s website. 5) Does your nonprofit poll your online donors about what communication tool inspired them most to donate on your Website? [ [link] ]. 2% Yes… they donate on our website after reading a print material.

Results 193