Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. You should be looking at monthly trends over time. Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics.

Metrics 81

Metrics Social Media Strategy RSS 81

Care2

JULY 16, 2012

There are a ton of smart people writing about nonprofit technology and communications to help nonprofit communicators keep up on the latest online trends and developments. When you need to take a really deep dive into critical topics, but don’t want to rely on your own trial and error it helps to look beyond blogs and social media.

Report 78

Report Guidelines Ratio Policy 78

Nonprofits Source

OCTOBER 2, 2023

Benefits of corporate philanthropy Types of corporate philanthropy Corporate philanthropy trends 7 effective corporate philanthropy examples 7 tips to raise more through corporate philanthropy Once you understand corporate philanthropy inside and out, you can develop processes to grow this funding stream and better engage with corporate donors.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Get Fully Funded

MARCH 6, 2023

These events can be quite powerful if they are advertised on social media since connections from all over the world can donate. Create a marketing plan that includes social media, press releases, and other advertising, like your local public radio station or other local press.

Money 130

Money Fundraising Fun Sponsor 130

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68

AccelEvents

JUNE 16, 2021

If you’ve run a similar event in the past, then you have some sense of expense ratios and trends. Social media advertising. One of the best budgeting tips is to go off experience, when pricing for an event and event budgeting. Swag and other handouts onsite. Physical printouts, posters, and banners. Event marketing.

Tips 89

Tips ROI Registration Goal 89

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits.

Social Media 264

Social Media Social Chapter Media 264

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

Facebook 76

Facebook Metrics Ratio Rate 76

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. So maybe that gets you an “engagement” ratio. Author: Miriam Kagan.Well actually they do.

Facebook 51

Facebook Ratio Influence Social Media 51

Nonprofit Tech for Good

OCTOBER 22, 2012

On the day that I submitted the final manuscript of Social Media for Social Good: A How-To Guide for Nonprofits to McGraw-Hill, Facebook launched Timeline for Pages. here are 22 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits : 1. The Social Web, and Web 3.0:

Social Media 254

Social Media Social Chapter Media 254

Get Fully Funded

JUNE 27, 2022

Are there trends in giving, like an increase in donations at certain times of year or in response to particular stories? Did you push the campaign on social media and through email marketing as hard as you could? Did you maintain a 3:1 ratio , providing donors with three warm touches between Asks? Do you see any patterns?

Evaluation 72

Evaluation Fundraising Raise Grant 72

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Understand donors and be donor-centric - What do visitors want to do when they come to your site?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

" Social Butterfly views Twitter as a great brainstorming tool. "If you listen closely, you can pick up on trends and ideas that can really help your outreach and communication efforts." It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" My ratio is 2.4,

Twitter 74

Twitter Ratio Google Artist 74

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits.

Social Media 210

Social Media Social Chapter Media 210

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. or “Love it!” Engagement'

Practice 107

Practice Tips Social Meme 107

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Second, social media isn’t enough on its own to expose your organization to a new audience. Cost Per Impression (CPM).

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2017

Take a trend-line view. Is the ratio of team/solo time adequate? The difficult thing about time is that it is not infinite. Your teams needs to accept that you have to make choices. Reflect on the past six months or the past year as a team. Do you have too many back-to-back meetings? Is your team emailing after hours?

Collaboration 120

Collaboration Tips Tech Nonprofit 120

ASU Lodestar Center

MARCH 14, 2018

That is why we have gathered some of the nonprofit marketing & fundraising trends that you should look out for in 2018. You can use these trends to help your organization grow and hit your goals this year. Website encryption has become one of the prime trends for 2018. Website Encryption Becomes Serious Business.

Trend 60

Trend Marketing Fundraising YouTube 60

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. And, above all, the session needs to be a conversation about Social Media, not a lecture. There is a lot of discussion on the topic on web strategy blogs and from social media strategy gurus like Owyang.

Metrics 56

Metrics Social Media Media ROI 56

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. hours each day in their social media account 54% of global website views are from a mobile device, like a smartphone or tablet 54.8%

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. " And I'd add blogs, twitter, flickr, tagging, and all the other social media tools and strategies to the list too. I agree, but is a ratio the best number? As with other metrics watch the trend.

Measure 50

Measure Social Media Tools Technorati 50

Qgiv

DECEMBER 22, 2022

Advertise your giving day to your donor base with emails, social media posts, and direct mail in the weeks leading up to the big day. During a certain period of time or up to a certain amount, your sponsor will match every donation made, usually at a one-to-one ratio. Matching gift drive. Consider hosting a matching gift drive.

Ideas 52

Ideas Fundraising Virtual Movie 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia.

Measure 95

Measure Tips Metrics Bookmarking 95

Nonprofits Source

FEBRUARY 25, 2017

This campaign resulted in a 63% increase in revenues on social media. The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial.

Metrics 50

Metrics ROI Measure Content 50

Neon CRM

NOVEMBER 17, 2023

To promote your items, consider taking a few high-quality images of your most compelling auction items and sharing them on social media with a great description. Try to strike a ratio of three bottles to every five attendees. Segment Future Event Invitations Are you noticing a trend here? at your event.

Charity 52

Charity Raise Money Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools." Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2007

I've thought long and hard about how video editing amplifies my compulsive nature and how I need to reduce my ratio of video minutes viewed per hours of editing time! I hope to share some simple and fun ways to create "shoulder-to-shoulder" instructional media for the panel on Screencasting at NTC I'm doing. tag as private???

Screencast 50

Screencast Instruction Instructional Tag 50

Nonprofits Source

JANUARY 13, 2017

Has over 200 social media shares. Related Article: 39 Content Marketing Trends You Need To Know (Infographic). You can increase your spending once you’ve identified the optimized ad copy that receives the most social engagements. After running the ad for 1 week, I noticed a trend in user engagement.

Research 89

Research Marketing Case Study Search 89