Learning Tool Ratio Social Media Trend 
Beth's Blog: How Nonprofits Can Use Social Media
MAY 16, 2007
Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. " And I'd add blogs, twitter, flickr, tagging, and all the other social media tools and strategies to the list too. I agree, but is a ratio the best number? As with other metrics watch the trend.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 4, 2008
A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools." Measuring the success of social media efforts can't be done with a single metric.
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