Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits.

Social Media 210

Social Media Social Chapter Media 210

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial.

Metrics 50

Metrics ROI Measure Content 50

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. hours each day in their social media account 54% of global website views are from a mobile device, like a smartphone or tablet 54.8%

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. " And I'd add blogs, twitter, flickr, tagging, and all the other social media tools and strategies to the list too. I agree, but is a ratio the best number? As with other metrics watch the trend.

Measure 50

Measure Social Media Tools Technorati 50

Nonprofits Source

FEBRUARY 25, 2017

This campaign resulted in a 63% increase in revenues on social media. Prove return on investment (ROI) of your marketing activities. This leaves us with one option, proving ROI. 43% of nonprofit marketers say proving the ROI of their marketing activities is a top marketing challenge.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools."

Reflection 50

Reflection Measure Technorati ROI 50