Qgiv

SEPTEMBER 12, 2023

We were surprised to discover that donor retention rates were unknown by over 43% of fundraisers! The top reason a donor would stop supporting an organization is because of a complicated user experience. Final thoughts and takeaways for your organization Know your donor retention rate.

Retention 52

Retention Donor Report Practice 52

Nimble AMS

MAY 17, 2022

The number of job openings has been on the rise since the pandemic and continues to outpace the rate of new hires. A recent Salesforce study identified that 89% of full-time workers were more satisfied with their job because of workplace automation. Job quit numbers also rose in March to 4.5 Offer technology training for all employees.

Technology 141

Technology Literacy Associations Retention 141

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. When the word video is used in an email subject line, open rates double.

Video 139

Video Communication Strategy Stats 139

Association Analytics

FEBRUARY 14, 2022

By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. Use case studies & references – use 3rd party examples and case studies as examples of success. Leverage the community. Take action!

Analytics 169

Analytics Language Associations Case Study 169

Nimble AMS

JUNE 22, 2022

According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. Why does this disconnect occur?

Experiment 122

Experiment Tech Tips Associations 122

Qgiv

JUNE 8, 2021

In terms of donor retention, FEP measures three specific donor retention rates: the overall average donor retention rate (donors of all types regardless of recency/frequency), the average retention rate of first-time donors (those who have only given one gift), and “repeat” donors (donors who gave last year and in prior years).

Report 52

Report Project Effective Retention 52

Neon CRM

AUGUST 18, 2023

This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Direct Mail Email Events In one 2022 study , traditional direct mail sent in a letter-sized envelope resulted in a 112% ROI. To do that, you’ll need to know what to track.

Guide 52

Guide Fundraising Mail Metrics 52

Nonprofits Source

FEBRUARY 24, 2023

Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Doing so will help drive a high ROI for your small business. Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology.

Map 52

Map Digital Business Marketing 52

Allegiance Group

APRIL 15, 2024

Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. On average, direct mail has an open rate of 57.5% Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Contact Us!

Mail 52

Mail Fundraising Nonprofit Channel 52

Get Fully Funded

FEBRUARY 22, 2022

Studies show nonprofits often have different ways of categorizing expenses, with many claiming too much for indirect or overhead costs, while others attribute expenses to programs that should be considered management and general expenses. What About Ratings on Sites Like Charity Navigator? Why is Categorizing Expenses so Important?

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Achieve

JUNE 1, 2023

Assess metrics such as your email open rate or online donation rate to measure your success. Their retention rate. When your data is clean and accurate, you can boost the ROI of your outreach efforts because you can reach out to each demographic in ways that resonate with them. Your online donor retention rate.

Donation 52

Donation Donor Giving Demographics 52

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? KEY TAKEAWAYS ABOUT ROI, MEASUREMENT, and METRICS for nonprofits using social media If you or your boss are stuck on time spent ROI, track as you go. to quantify exposure Time spent on page & Vote count from poll program ???

Case Study 50

Case Study ROI Social Media Contest 50

sgEngage

MAY 12, 2023

To boost revenue for your event and ROI for your sponsors, look for auction software that offers a way to easily track paid and in-kind sponsorships as well as ways to match sponsor contributions to public displays, such as logo sizes. After your virtual auction , study your engagement data and revenue totals.

Virtual 67

Virtual Build Stream Software 67

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Saw a 2X ROI on ad spending. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%. From an economic standpoint, the potential ROI is amazing. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. What are the right tools to help measure success?

Social Media 119

Social Media Channel Difference Media 119

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Open rates and click-throughs are holding steady. Nonprofits in the study segmented in some pretty interesting ways, increasing their ROI along the way. To help folks get started, we hosted a release party.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Everyaction

MAY 2, 2018

To build a persuasive case, focus on the ROI that you will receive from upgrading your technology, and bring evidence and concrete examples to prove your point. Their first questions will likely be about the associated costs, so be as transparent and up front as possible. And don’t forget to backup your claims!

Tools 54

Tools Fundraising Proposal ROI 54

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built. It’s based on net cost per email address, average projected email response rate, and average projected gift.

email 77

email Fundraising Rate ROI 77

sgEngage

MARCH 22, 2022

In fact, studies show that donors are more likely to read a direct mail appeal than an email appeal. According to our guide to multi-channel marketing , companies that switch to integrated marketing techniques see an average 24% increase in their marketing ROI. Let us be the first ones to tell you that this simply isn’t true.

Retention 94

Retention Communication Donor Strategy 94

Everyaction

MAY 24, 2018

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Some of the reasons for a high spam rate include: Making unsubscribing difficult.

Benchmark 62

Benchmark Digital Trend Report 62

NTEN

SEPTEMBER 4, 2012

Case-Studies: Three Stories of HR Management, plus a closer look at one small organization's migration of mission-critical data to a new database in the cloud. DIY ROI: Use this checklist from Network for Good's Tanya Lee to make smarter technology investments for your org.

Issue 82

Issue Data Case Study Org 82

DNL OmniMedia

APRIL 1, 2024

The end results are more effective fundraising campaigns, increased donor retention, and higher fundraising success rates. You may need to provide training on the purpose and use cases for your data warehouse or take strides to encourage more data-driven thinking in your organization’s workflows to see a worthwhile ROI on warehousing.

Data 52

Data Guide Proposal Nonprofit 52

Nonprofit Tech for Good

JUNE 13, 2013

Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Facebook Fundraising Mobile Media Social Media Twitter ROI (Return on Investment)' eNewsletter Subscribers.

Track 186

Track Mobile Media Fundraising 186

Qgiv

JUNE 23, 2021

Click-Through-Rate (CTR): This is a measure of the number of times those who view your ads click on the ad and get taken to your website. This is determined by dividing the number of clicks by the number of impressions then multiplying the number by 100 to get the click through rate percentage.

Practice 52

Practice Marketing Fundraising Social Media 52

Care2

MAY 14, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Qgiv

MAY 10, 2023

This fundraising method boasts a 98% open rate, which is much better than email’s open rate. But how do you effectively maximize text message fundraising’s ROI? Create simple keywords The first step in maximizing your text fundraising ROI is to create simple keywords. Now that’s fast fundraising!

ROI 52

ROI Effective Fundraising Phone 52

BoardAssist

JUNE 27, 2017

A recent study shows that, for every 1000 email subscribers, nonprofit organizations have 13 mobile subscribers. When you consider that texts have a 45 per cent response rate , it makes sense for nonprofits to invest in expanding their SMS database. Text-to-Give Case Studies. The average donation amount per text is $167.

Giving 49

Giving Libya Demographics Adopt 49

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" “Of course, things got a lot worse in the fourth quarter, so these trends might not hold up.”

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2008

I thought I had posted this case study from the NTC 08 Panel called "Social Media Case Study Slam" already, but looks like I didn't. This case study is by Danielle Brigida from the NWF and her experience using Digg and StumbleUpon for generating traffic. The rest of the case studies are here.

Case Study 50

Case Study Stumbleupon Studies Digg 50

Care2

APRIL 24, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reference Sheet: Keep the benchmark rates at your finger tips with this handy reference sheet!

Benchmark 28

Benchmark Studies Social Media NTEN 28

Beth's Blog: How Nonprofits Can Use Social Media

MAY 17, 2011

Mayer’s research is from the 1990s, but the finders were recently validated again in a study from Carl Wieman that college students learn more, attend class at higher rates and are more engaged in their education when teachers take a more interactive approach in the classroom. It was delivered in two sessions.

Design 107

Design Effective Experiment Learning 107

Connection Cafe

NOVEMBER 7, 2014

At the same time, it’s clear that the nonprofit sector has a long way to go with only thirty-five percent (up from twenty-six percent last year) rating themselves effective at content marketing. . – Joe Pulizzi , founder, Content Marketing Institute and author of Epic Content Marketing. What is Content Marketing? It’s Your Turn.

Content 45

Content Storytelling Marketing Chart 45

NonProfit Hub

JULY 9, 2019

According to a recent study , 80% of consumers who receive personalized communication are more likely to purchase from that brand. The ROI of email marketing is 4 times higher than other marketing strategies such as social media or paid adverts. Personalization. Fundraising plans in 2019 are using this to their advantage. Take action.

Trend 74

Trend Fundraising Alexa Social Media 74

Connection Cafe

DECEMBER 9, 2020

For silent, live, and virtual auctions alike, the FMV is essentially what people would be willing to pay for each item in a typical buying context, and it’s the value that bids will need to exceed in order to generate high ROI for your auction. Study your audience demographics. If so, how did you value them and how much did they raise?

Virtual 28

Virtual Guidelines ROI Generation 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. After each case study, the audience will get to ask questions.

NTC 50

NTC Design Case Study ROI 50