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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video Stats: How Video Impacts Constituent Behavior.

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Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society

Beth's Blog: How Nonprofits Can Use Social Media

to quantify ROI Page views from our stats program & Video view count from youtube ??? s linking to you -referring URLs in stats program -google rss alerts (can be set to daily, as it happens, etc.) ??? s linking to you -referring URLs in stats program -google rss alerts (can be set to daily, as it happens, etc.) ???

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

This post will clarify any questions you might have and help you make the most of your grant! Then you’ll need to apply (you can do this by answering a few questions and uploading a few basic stats). Google will use this ROI information to guide their Google Ad Grant program into the future. Have you applied?

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Nonprofits Should Consider SMS Fundraising With Eyes Wide Open

Beth's Blog: How Nonprofits Can Use Social Media

I like the way that Allison Fine reflected on this question last week. But be careful, I was asked a lot of questions about my blog's audience size and reach and only after looking over my stats (subscribers, page views, Twitter followers) was my app accepted. How does she feel about text to give? Trepidatious.

Open 95
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Web Analytics Webinar from Idealware

Beth's Blog: How Nonprofits Can Use Social Media

We'll talk through the tools and strategies you can use to get the answers to these questions. Laura asked me to join her to demo Google Analytics and answers questions and it is great to collaborate with colleagues, you always learn something. ROI and Continuous Improvement both Lead To Actions. Which features are most popular?

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Museum Work

Museum 2.0

The big questions are, how can people make changes to improve the working conditions, and how can leaders help organizations run better? Dashboards and ROI are as much part of our workplace language as community engagement and light-sensitivity. In an old life, I took plenty of stats. Efficiency is a favorite topic of mine.

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Crowdsourcing Your Professional Learning With Social Media: An Example

Beth's Blog: How Nonprofits Can Use Social Media

I got flooded with questions and wasn't able to answer them all in an hour. So, I wrote a post organizing all the questions and providing some short answers in a follow up post. Kevin Gilnack came by and wrote terrific responses to those questions. I'm elevating them from the comments because they make a great post.