Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 21, 2014
Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video Stats: How Video Impacts Constituent Behavior.
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