Nurture Online Efforts with Offline Activities

Connection Cafe

When we discuss peer-to-peer fundraising our focus often is on the online components; however, the offline activities surrounding our event allow us to improve relationships and connections with our supporters, thus potentially improving our online outcomes.

The Surprising Truth About Online Donors and Offline Fundraising

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The Surprising Truth About Online Donors. The Importance of Moving Donors Offline.

Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. In fact, the dominate giving channel for new donors 64 years old and younger is online.

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts.

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

In an age where million-signature petitions are commonplace, the tried and true strategy of having volunteers send online messages to their members of Congress has greatly diminished in value. How to Use Online Channels to Build Offline Support.

Tweetcamp: Online network moves to offline community

Amy Sample Ward

What this created was a chance for people who use Twitter to come together offline to create community. This month’s Net2 Think Tank asks: How do real-world (offline) events fit into social media conversations and campaigns? Space : This is both online and offline.

How to Grow Offline Support by Executing Stronger Online Strategies

Connection Cafe

For me it all comes down to a renewed focus online. With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support.

Bridging Offline/Online: Tweetups

Beth's Blog: How Nonprofits Can Use Social Media

Networked Nonprofits know how to close the loop between social media and offline actions. Whatever channel they use, they’re building a bridge from online to onland. Tags: Tips Tools and Tactics online-offline tweet up

Online + Offline = Integration

Connection Cafe

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form. Results were typically assessed by how much money came in through direct mail and how much came in online. Author: Cheryl Black.

The Multichannel Giving Paradox: Online Donors vs Offline Donors | NetWitsThinkTank.com

AFP Blog

The Multichannel Giving Paradox: Online Donors vs Offline Donors | NetWitsThinkTank.com : The Multichannel Giving Paradox: Online Donors vs. Offline Donors

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5

Donor 217

Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

Online fundraising has seen a remarkable rise in the past few years. While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising. Interactive Online Fundraising Uncategorized

Who Rules: Offline or Online Donors?

Frogloop

Offline or online donors? For many nonprofits, about 90% of their donations come from offline donations. According to a recent Blackbaud study, online fundraising grew 34% and raised over $20 billion dollars in 2010. Year-End Fundraising Brings in 40% of Online Donations.

September Wrap-Up Community Builder Chat: Online, Offline, and Migration

Amy Sample Ward

Question 2 : asked how to build a loop between on and offline engagement. Most agreed that it is harder to move from online to offline, where engagement may be strong because of the access or timing that can’t be accomplished with the physical world. These monthly chats part of the #4Change network and are open to anyone interested in learning and sharing about building community, on and offline, with the use of social media or other technology tools.

Nonprofit Giving on the Rise [Online and Offline!]

NetWits

It contains both The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving. percent for the 3 months ending May 2010 as compared to the same period in 2009 while the online giving index reports that online revenue increased by 23.0 We recently released a pretty cool resource for the nonprofit industry – The Blackbaud Index ! The charitable giving index reports that overall revenue increased by 6.2

An Offline Social Media Exercise That Improves Online Content

Tech Soup Blog

Each person reads a card, and attaches any stickers that indicate how they would respond if they saw the post online. In my case, I will ask folks to take back their card and type their scores into the online document, which we will view live. But that is the same online.

5 Facts About Online Average Gift Size

Connection Cafe

I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric.

Gift 228

How Independent Schools Can Embrace Online and Offline Worlds

NetWits

But I’m talking major mind shifts here, stay with me… No longer is the world of independent schools separated into segments of online/offline communication. In the past year, I’ve come to a realization. The independent school arena has changed. Yes, you will say (and you would be right) it is constantly changing and has been for years!

Triple your donations with online AND offline fundraising strategies

John Haydon

Online fundraising is still one of the fastest growing ways of collecting donations for nonprofits (a 34% increase in 2010). It’s relatively inexpensive, can piggyback on the surging trends of online and mobile use, and is easy to measure. Online donors definitely give more.

Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

—– The article from Spiegel Online International begins: They may have been dubbed the “Internet generation,&# but young people are more interested in their real-world friends than Facebook. And, if reading the article isn’t enough to get you talking, here are some conversation starters: Has your organization made strategic decisions or marketing with the expectation that youth are online and plugged in?

The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

NetWits

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people.

Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform

Frogloop

Our Story Recently, four allied grassroots campaigns (1Sky, Clean Energy Works, the Energy Action Coalition and Focus the Nation) set out to build an unprecedented online community: multiple organizations engaging their supporters together toward common goals on a shared online platform.

What's the Right Offline Event for Your Organization's Online Community? | NetSquared, an initiative of TechSoupGlobal.org

AFP Blog

What's the Right Offline Event for Your Organization's Online Community? NetSquared, an initiative of TechSoupGlobal.org: "This month's Net2 Think Tank question is: How do real-world (offline) events fit into social media conversations and campaigns

Mobilizing Online Community for Offline Action

Tech Soup Blog

August’s Online Community Meetup featured Zoey Kroll of Hayes Valley Farm , an urban farm located in San Francisco. Appearing as her super hero alter ego, complete with green cape, Super Green, Kroll spoke about how online activity can be used to inspire offline action.

October Community Builder Chat – Connecting On and Offline Communities #commbuild

Amy Sample Ward

Today’s Community Builder chat focused on examples and best practices for connecting on and offline community activities, events, and organizing. Some of the examples and recommendations from this month’s chat included: UN Food&Ag Org (FAO) has done a great job with their Share Fairs – sharing the discussions and training on and offline. The League of Women Voters of SF has found that making 1-3 minute (no longer than 5 min) videos gets much better pick-up online.

Weaving Together Online/Offline Collaboration In A Network Context

Beth's Blog: How Nonprofits Can Use Social Media

As he shared the story, I had some questions about weaving offline/online collaboration within networks. We most typically think of the offline/online as a sequence somewhat like this: Small group meets face-to-face - builds trust. Online enables scale.

Online and Offline Community Building

Tech Soup Blog

TechSoup community leader Megan has a new honorific to add to her growing list : " ultimate online party host." " Katrina at Hot Tub had a chat with Megan about online community building, and Katrina's notes are well worth the read.

Winning Campaigns: Integrating Offline and Online Strategies is Key

Frogloop

As a consultant that specializes in helping organizations recruit, identify, and mobilize activists, donors, and members to make social change, I'm often working at the intersection of offline and online campaign teams and plans. My first campaign job was in 1995 at Colorado NARAL.

Mapping Your Online/Offline Activism: Surfrider Foundation

Beth's Blog: How Nonprofits Can Use Social Media

He talked about the balance between "atom-based" work -- staffing, offline activities, showing up at hearings, etc and "bit-based work" their work online - Facebook pages, etc. How do you analyze the use of social networks/social media in the context of online/offline activism?

Part Two: Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform

Frogloop

Earlier this week on Frogloop we discussed how four grassroots campaigns (1Sky, Clean Energy Works, the Energy Action Coalition and Focus the Nation) tried to build the Climate Network an unprecedented online community platform.

Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. to track how your online social network activities are driving offline actions.

Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks

Beth's Blog: How Nonprofits Can Use Social Media

Gladwell’s assertion that social movements are based on tight ties and online efforts on, say, Facebook, are participatory efforts based on loose ties is simply not true.

The Luminate Online Benchmark Report| How Is the Nonprofit Sector Performing Online?

Connection Cafe

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Are you asking existing online donors for the right amount of money?

On Vacation. Offline. In Nature. Viewing Wildlife. Will Reconnect on August 27!

Nonprofit Tech for Good

Back in 2009 I wrote up 10 tips for managing social media burnout and taking my own advice, I am going offline for three weeks. On vacation… in remote areas in a distant land… viewing wildlife (hopefully)… and 100% offline.

The Future of Media: Bridging the Offline and Online World

Frogloop

The future of our media is about a whole lot more than whether another season of Jersey Shore gets made (but that’s part of it…).

Doing What You Do Best Offline, Online

NTEN

Raising money online can be approached in the same way as you approach that lunch meeting with a potential funder, or a site visit with a friend of a board member. Online audiences aren't foundation program officers. Online, people – including ourselves - look for things that surprise us, delight us, and make us hit the “forward” or “share” button. Anne Diaz. Nonprofit Services Manager. Causes.

The Challenges of Allowing Offline Usage in a SaaS Based System | CloudAve

AFP Blog

The Challenges of Allowing Offline Usage in a SaaS Based System | CloudAve: "So I was reading an article recently about the latest Google Reader and how it still can’t be used offline with full features. In particular the article focuses on its inability to allow you to read articles offline and then flag those articles as already read, such that when you get back online Google Reader doesn’t

From Offline to Online and Back Again: The Bike Equity Network

NTEN

My first experiment with online networking was creating the Bicicultures list in 2012. Advocacy listserv online community Organizational Culture ProgramAdonia Lugo. Creator. Bicicultures. From building a movement to groundtruthing an organization's policies, a listserv can be a powerful tool for a revolution within and beyond an organization. I am a big fan of email listservs. They can be a great tool to bring together people virtually who will not cross paths in life.

The End of the Beginning of Online Giving

Connection Cafe

2019 marks 20 years since online giving first began in any significant way. In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure, and donor-friendly online donation forms. Let’s stop acting like online giving is still a new thing – it’s not.

Giving 130

Shopify POS: Bridge the Gap Between Online and Offline Sales!

Tech Soup Blog

The Shopify POS lets you synchronize sales from your online store with those made at an event or in a brick-and-mortar store (museums with gift shops, take note!). on how your nonprofit or library can get started building an online store.

Understanding B2B Online Reviews

SocialFish

Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire.

Review 134

Multichannel Givers: The Key to Online Fundraising Success

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. But understanding the power of a multichannel fundraising approach is critical to Online Fundraising Success. Online Donors Need to be Moved Offline.

Real-Time Web Social Action Events: Blurring the Offline/Online Distinction?

Beth's Blog: How Nonprofits Can Use Social Media

My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore the possibilities of location-based social networks and fundraising , the distinctions between online/offline fundraising will melt away.