Online + Offline = Integration

Connection Cafe

When Cheryl and I first started talking about topics for this post we discussed that there’s a lot of interest in integrated marketing. However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. While the effort to recruit offline volunteers is never easy, the timing for such a campaign has never been better. How to Use Online Channels to Build Offline Support.

How to Grow Offline Support by Executing Stronger Online Strategies

Connection Cafe

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. You should run at least 3-4 multi-message online appeals that are integrated across channels.

Bridging Offline/Online: Tweetups

Beth's Blog: How Nonprofits Can Use Social Media

Networked Nonprofits know how to close the loop between social media and offline actions. Once a nonprofit has developed a presence and a network – and has integrated regular and engaging tweeting into the work flow, the next step is to host a Tweet Up.

Winning Campaigns: Integrating Offline and Online Strategies is Key

Frogloop

As a consultant that specializes in helping organizations recruit, identify, and mobilize activists, donors, and members to make social change, I'm often working at the intersection of offline and online campaign teams and plans. My first campaign job was in 1995 at Colorado NARAL.

Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). Ivan Boothe posted a link to this story recently on the Progressive Exchange list.

Who Rules: Offline or Online Donors?

Frogloop

Offline or online donors? For many nonprofits, about 90% of their donations come from offline donations. If your nonprofit still hasn't carved out a good strategy for integrating both offline and online fundraising, you need to start now.

Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. to track how your online social network activities are driving offline actions.

Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Integration of CRM and CMS January 14, 2009 If there are two acronyms that are at the center of nonprofit communications, it’s these two, CRM (Constituent Relationship Management – and I’m making this broad enough to include fundraising) and CMS (Content Management System). First, the what – what to integrate? Integration.

How To: Social Media Integration

NTEN

So, everyone wants to integrate their online communications. This post is all about how you can integrate your social campaigns into your website AND make them trackable. Effective social media integration is time consuming, and unless your org is powered by volunteers, paying your employees costs money. But by far, the hardest part about integrating social campaigns with your website is getting all the players involved to play nice and agree on the campaign’s goals.

Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth's Blog: How Nonprofits Can Use Social Media

John Haydon also notes that EventBrite can be integrated into your Facebook Brand Page. What are you best tips and tools for integrating social media into nonprofit events?

Mobile Commons Launches Integration with Twilio Connect

Mobile Commons

NEW YORK, September 21, 2011 : Mobile Commons today announced a new integration with cloud telephony platform Twilio. The integration will give marketers the power to pull user data straight from Twilio-based applications into their Mobile Commons accounts. Mobile Commons already integrates with Salesforce, Drupal, Convio, and other CRM platforms. One organization that will benefit from the new integration is Mobile Commons’ customer WNYC.

Shopify POS: Bridge the Gap Between Online and Offline Sales!

Tech Soup Blog

TechSoup donor partner Shopify recently introduced its new, fully integrated point of sale (POS) system. The Shopify POS lets you synchronize sales from your online store with those made at an event or in a brick-and-mortar store (museums with gift shops, take note!).

How to Develop an Integrated Marketing Campaign with Marketing in the Round

John Haydon

If your organization is like most nonprofits, your marketing communications includes various different channels like direct mail, drip email, social media, traditional PR, earned mentions, online and offline advertising, etc. All marketing channels work better when integrated.

Five Simple Ways to Integrate Email Marketing and Facebook

John Haydon

Especially if these two endeavors are not well integrated. To help make things easier, following are six ways you can integrate your nonprofit email list with social media. Facebook ads now allow you to target your offline supporters and donors among Facebook users.

Integrating A Network Mindset Into Your Daily Work

Beth's Blog: How Nonprofits Can Use Social Media

Integrating Network Mindset. Identify Specific Network Weaving Techniques To Integrate. You need to let them know why you are making the introduction and these can be done both online and offline. These can be done offline and online.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. It's offline fundraising tools were built for development pros.

Open Space Offline

Beth's Blog: How Nonprofits Can Use Social Media

It was an annual week-long arts & education workshop where I taught technology integration and half the session was open space. Michael Gilbert of Online Nonprofit News points to Open Space User's NON-Guide (114 page PDF) as part of his observation about the popularity of open space meeting process. The best ever professional development experience use this model.

Tips for Integrating Channels to Strengthen Your Overall Fundraising : FundRaising Success

AFP Blog

Tips for Integrating Channels to Strengthen Your Overall Fundraising : FundRaising Success: "Tips for Integrating Channels to Strengthen Your Overall FundraisingBy Abny Santicola, editor, FS AdvisorMarch 26, 2007Online and offline fundraising approaches each have their place in an organization’s program, but also can be used to complement one another.A

Integrated Marketing: Nirvana or Illusion

NTEN

While online fundraising continues to be a growth engine for many nonprofit organizations, the data -- real and anecdotal -- shows that engaging constituents through an integrated, multi-channel approach provides the greatest return over the life of most supporters. Integrating the latest technology and applications can also help you empower your most ardent supporters to share your story in ways that reach, inspire, and motivate others to join your cause. Integrate your people.

Webinar: Cutting Edge Integrated Social Media Strategies

Frogloop

And if you're not using an integrated approach, with email as part of that strategy, you're probably missing out on some huge opportunities to develop deeper engagement, identify superactivists and superconnectors, and use a network-centric approach to grow and cultivate your community more efficiently. Cutting Edge Integrated Social Media Strategies When: Tuesday, September 28th, 2010 at 1:30 PM Eastern Time.

Drowning in Marketing Data? 3 Steps to Take Control

Connection Cafe

You collect online and offline data including demographic, event, volunteer, giving history, and more—that’s a powerhouse in itself. We often think of business intelligence as a reporting function, but today’ new and emerging tools are integrated and smart.

Case Study: Inside an Integrated Holiday Fundraising Campaign

NTEN

In addition to combining the traditional tried and true with experimental techniques, we have seen four different approaches to online fundraising integration. If you can achieve all of these at the same time, bravo because for most nonprofits, integration is a goal with many challenges. Online/Offline: Messaging supporters and potential supporters with messages to do something offline from an online message or to do something online from an offline message.

Take Your Activists from Online to Offline Action (Plus: the Tools You Need to Track Them)

NTEN

At our upcoming webinar, " Up the Leadership Ladder: Taking Activists from Online to Offline Action and the Tools You Need to Track Them ", Sarah Alexander from Food & Water Watch will share ways online activists can actually be moved to take action offline. > You'll learn: How to transform online engagement into offline action. How to develop an integrated campaign plan for managing supporter involvement.

Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013

Frogloop

Say good bye to "online fundraising" and "offline fundraising," there is only fundraising. Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013 -- Tuesday, January 29th at 2:00PM ET. Paul Habig is Executive Vice President/Creative Director of SankyNet, a marketing company that specializes in integrated fundraising and communications for nonprofits. Make 2013 the year your fundraising comes of age.

More than Clicking the "Like" Button: Social Media Integration & Nonprofit Websites

NTEN

They may even talk about your site offline, sharing without a button. By Ryan Davis, Director of Social Media Strategy, Blue State Digital. One of the largest web shifts over the last few years has been the increasing move to a real social web. From the ubiquitous Facebook "Like" button to Google’s new +1, it’s never been easier to share what you’ve found exploring. But sometimes clicking the share button just isn’t enough.

5 Ways Arts & Cultural Organizations Should be Using QR Codes

Connection Cafe

They connect your offline marketing with your online content. Integrated Marketing Arts & Cultural eMail marketing for nonprofits fundraising ideas qr code ticketing QR codes, short for quick response codes, are the perfect way to get patrons (and potential patrons) more information about your organization. You can direct constituents to buy tickets on your website, become a member, register for an event, make a donation, or sign up to be a volunteer.

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Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

And don’t forget to examine ways to integrate these names into your existing programs. Karen Taggart is Director of Non-Profit Services at Care2 and is on the eternal quest for the perfectly integrated online/offline fundraising database.

19 Proven Fundraising Ideas from Nonprofit Experts

NetWits

Integrated Marketing: Yesterday and Today. by Dennis McCarthy , Integrated Marketing Expert and Director of Enterprise Sales at Blackbaud. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? Integrated Marketing and Online Fundraising Ideas.

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3 Questions Environmental Organizations Should Ask When Evaluating a CRM

Everyaction

The first big question is whether you intend to do online advocacy, offline actions, or both. What other tools does the software integrate with? Once you’ve made the decision to search for a new CRM for your nonprofit, the task can seem daunting.

Make EveryAction Count

EveryAction

Some are good at online, some good at offline. And, integrations between these critically-related systems are expensive: in time, money, and missed opportunities. For too long, nonprofits have been living with a patchwork quilt of fundraising and engagement products. Some products are good at fundraising, some good at engagement.

How to Target Your Donors or Email Subscribers with Facebook Ads

John Haydon

Facebook’s new ad feature called “custom audiences” allows you to find your offline supporters and donors among Facebook users. Facebook Donor Segments facebook ads Integration Targeting

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5 Signs Your Nonprofit Needs a New CRM

Everyaction

Spending a lot of time moving data around generally means that you are using too many databases for separate functions, and they don’t offer the integrations that you need.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. More importantly, nonprofits have integrated social media more tightly with their other digital and direct response channels. A trend throughout all of this is the importance of not only engaging with your supporters through emails, offline and digitally, but the importance of tracking all this data.

EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

His creative and unusual campaign merged online activism with offline action, and combines the power of the web with live demonstration. Though the web is useful for connecting people around a single cause on a global scale, this support is often difficult to express offline.

How To Find the Right Database For Social Justice and Advocacy Nonprofits

Everyaction

Whether someone is an online or offline donor, an active digital presence or a dedicated in-person volunteer, having all of that information in one place means that your communications with them can be easily personalized based on their methods and levels of involvement.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. Social media integrations and monitoring.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. Social media integrations and monitoring.

5 Ways to Effectively Use Your CRM

Everyaction

Activate & organize supporters on and offline. Offline organizing tools such as phone banking , peer-to-peer texting , and door-to-door canvassing all provide outlets for your members to take action in ways that are easily tracked and quantifiable through your CRM.

Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth's Blog: How Nonprofits Can Use Social Media

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Integration on both fronts is imperative.

Webinar: Converting Prospects to Multichannel Gold

Frogloop

Frustrated at internal barriers to multichannel integration? The webinar will also dive into the major barriers to multichannel marketing, such as organizational structure, separate online and offline budgets, and lack of data integration. At Defenders, he integrated the online department closely with the membership and communications departments, among others, and spearheaded the nonprofit’s integrated, multichannel approach.

5 Ideas to Help You Take the Next Step with Your Online Visitors

Connection Cafe

Integrate with offline campaigns: Use traditional direct marketing collateral to promote your website and the value to the visitor in sharing his or her email address. Andrew Shoaff manages Blackbaud’s Essentials with Go!

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Beaconfire Wire

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