Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. At the American Cancer Society Cancer Action Network (ACS CAN) , the advocacy affiliate to the American Cancer Society , we have a volunteer like Susan in every congressional district. How to Use Online Channels to Build Offline Support.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Aside from fundraising and digital tools, EveryAction also is a leading provider of nonprofit advocacy technology. It's offline fundraising tools were built for development pros.

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How To Find the Right Database For Social Justice and Advocacy Nonprofits

EveryAction

For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. Whether someone is an online or offline donor, an active digital presence or a dedicated in-person volunteer, having all of that information in one place means that your communications with them can be easily personalized based on their methods and levels of involvement.

Advocacy Tools, Blogs, Webinars, and More

Connection Cafe

With midterm elections in play, you’ll need a go-to advocacy resource to help you galvanize your supporters to influence policy and the debate. Below is a round-up of advocacy tools and tips for nonprofits that you probably won’t find anywhere else but here at npENGAGE. Turn Your Advocacy Supporters into Donors. Read >> How to Use Online Channels to Build Offline Support. Read >> 9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy.

Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform

Frogloop

The ambition of the online organizing platform never matched the success of the offline organizing community and strategy. If your nonprofit, campaign, movement, or cause is considering developing an online grassroots organizing model or a custom online community tool to support your advocacy or organizing efforts, then we hope our story will help you avoid some pitfalls, and achieve ambitious online organizing goals. Specifically, the intent was to: Tags: Online Advocacy

From Offline to Online and Back Again: The Bike Equity Network

NTEN

Advocacy listserv online community Organizational Culture ProgramAdonia Lugo. Creator. Bicicultures. From building a movement to groundtruthing an organization's policies, a listserv can be a powerful tool for a revolution within and beyond an organization. I am a big fan of email listservs. They can be a great tool to bring together people virtually who will not cross paths in life. My first experiment with online networking was creating the Bicicultures list in 2012.

Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks

Beth's Blog: How Nonprofits Can Use Social Media

In addition, all of the successful social efforts in the connected age happen both online and on land – see Moms Rising’s onesie campaign , Surfrider’s advocacy efforts , the Humane Society’s Spay Day efforts on Facebook and on land. He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism.

Grassroots Advocacy in the Mobile Age

NTEN

Advocacy as an industry exists because of people’s desire to improve the world. How can advocacy initiatives reach their goals by leveraging technology? Technology advances are opening up new methods of digital grassroots advocacy that are changing online and offline organizing. Learn the methods that still exist, and important ones that have emerged that are profoundly impacting the popular “mix” of grassroots advocacy. Ximena Hartsock & Jeb Ory.

Real-Time Web Social Action Events: Blurring the Offline/Online Distinction?

Beth's Blog: How Nonprofits Can Use Social Media

My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore the possibilities of location-based social networks and fundraising , the distinctions between online/offline fundraising will melt away. It's real time and location based social networks are also impacting advocacy. Two weeks ago, I wrote up my prediction for fundraising trends for 2009.

Our EveryAction Hero: Healthier Colorado

EveryAction

I had the opportunity to chat with Communications Director, Ryan Sims, on engagement strategies, creating personal connections with your audience, and how Healthier Colorado marries organizing and advocacy through EveryAction. We started out in response to local funders who saw an opportunity for more advocacy at the state level. We see ourselves as policy champions in health advocacy and our audience knows that. everyaction hero advocacy

Leading the Resistance: 28 Organizations You Can (and Should) Support Today

EveryAction

Legal Advocacy. Lambda Legal does not charge clients for legal representation or advocacy, and receives no government funding - it depends on contributions from supporters around the country. The Tyler Clementi Foundation's mission is to end online and offline bullying in schools, workplaces and faith communities. Using litigation, education, and other forms of advocacy, the SPLC works toward the day when the ideals of equal justice and equal opportunity will be a reality.

NetCentric Advocacy: Reporter in NH sees the "Network-centric" Obama campaign

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. The online and offline results are coming into line on the democratic side but Ron Paul is the GOP version of Howard Dean. The online and offline results are coming into line on the democratic side but Ron Paul is the GOP version of Howard Dean.

What Flows Through the Network Defines It. Twitter, Facebook, Ebay, Amazon, School Network, Knowledge Networks, Advocacy Networks

Network-Centric Advocacy

I agree with the basic trust of the post and it has triggered some clarity about the nature of designing advocacy networks online and offline. I have riffed before on the concept that advocacy networks are not social networks (people that worked on climate change do not want to socialize with each other and may even hate each other.) In the framework Gidieon suggest, our job is to design "advocacy applications" that exploit the power of networks that others have built.

How Does the Hashtag Fit into your Strategy?

Connection Cafe

When we talk about effectiveness, I think there’s no question that many social hashtags or campaigns, say for instance #MeToo or #BlackLivesMatter, have been instrumental in putting an issue front and center in our collective consciousness and driving change offline. Advocacy Companies Nonprofit Nonprofit Marketing Social Good hashtag activism social media activismThe current big wave of awareness in social good is the hashtag campaign.

Elevating Advocacy Voices for Children Through Social Media

Beth Kanter

Just like message consistency, storytelling, and interviewing skills, building robust networks and using social media can help these advocacy organizations make change happen for children in their state. Elevating Advocacy Voices for Children Through Social Media – Guest Post by Barbara Munoz. We are also starting to hone in on the nexus between social media and face-to-face advocacy. advocacy work as an organization.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. While social media platforms are in constant evolution, nonprofits are learning to innovate and experiment with engagement techniques for advocacy and fundraising.

NetCentric Advocacy: fatdoor.com (alpha)

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. The core technology is there but they need some field organizers to help them understand the arc of interest, awareness, to conneciton and offline action. The core technology is there but they need some field organizers to help them understand the arc of interest, awareness, to conneciton and offline action.

EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) His creative and unusual campaign merged online activism with offline action, and combines the power of the web with live demonstration.

NetCentric Advocacy: Power to the Edges: Advocacy and Politics in the Age of Connectivity

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « Dont Plan to Retire at the Beach: No ICE in North Pole by 2040 | Main | Yahoo launches citizen journalism site » December 13, 2006 Power to the Edges: Advocacy and Politics in the Age of Connectivity It is good to touch base again with stuff that I have written in the past, dust it off and kick it around again.

5 Signs Your Nonprofit Needs a New CRM

EveryAction

But Excel is not built to manage the amount and type of data required for nonprofits to run effective fundraising, digital, and advocacy programs. They are on Development lists for fundraising by direct mail or phone, Digital lists for online advocacy and fundraising, and Program lists for any offline volunteer activity.

NetCentric Advocacy: H2O Playlist: About H2O

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. H2O Playlists make it easy to: transform traditional syllabi into interactive, global learning tools share the reading lists of world-renowned scholars, organizations, and cultural leaders let interested people subscribe to playlist updates and stay current on their fields promote an exchange of ideas and expertise among professors, students, and researchers communicate and aggregate knowledge -- online and offline.

The Essentials of Online Advocacy Begin With Email - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Karen Taggart is Director of Non-Profit Services at Care2 and is on the eternal quest for the perfectly integrated online/offline fundraising database.

Road Trip! Fundraising, Advocacy, Community Building, Storytelling and Recruitment on the Road.

Frogloop

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Building buzz and press for an advocacy action. The road trippers also made stops for advocacy events in Boston and New York before concluding in Washington DC. A co-branded advocacy road trip could help you realize the seed of a larger partnership.

5 Features Environmental Organizations Need From Their CRM

EveryAction

For environmental organizations, an effective CRM will seamlessly enable both fundraising and advocacy. Offline Organizing Capability.

5 Ways to Effectively Use Your CRM

EveryAction

Activate & organize supporters on and offline. Offline organizing tools such as phone banking , peer-to-peer texting , and door-to-door canvassing all provide outlets for your members to take action in ways that are easily tracked and quantifiable through your CRM. A CRM is no different than any other tool that your nonprofit uses, in the sense that there is a difference between using it well enough to get by, and really getting the most bang for your buck.

NetCentric Advocacy: Nonprfits Buying TV time via Google Ads?

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. Will be interesting to see if they look at tracking spot times and search queries in the same market to report how offline media drives people to the web for more information. Will be interesting to see if they look at tracking spot times and search queries in the same market to report how offline media drives people to the web for more information.

NetCentric Advocacy: Wish you Were Here: Phone to Post-Card Ideas for Civic Engagement

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. We need a similar advocacy tool to bridge the technical and non-tech public on advocacy efforts. The advocacy postcard option would need to be set up by a neutral service provider. Campaigns and advocacy organizations could set up a number to send postcards from and pre-generate return mailing slips. The advocacy postcard option would need to be set up by a neutral service provider.

NetCentric Advocacy: Pew Backs Value of Network-centric Advocacy Approach to Organizing

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « fastr - a flickr game: Guessing Folk | Main | Network-Centric Organization - Telecom Paper » January 27, 2006 Pew Backs Value of Network-centric Advocacy Approach to Organizing Well.

Can Public Art Increase Civic Participation?

Connection Cafe

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. It’s clear that the project’s presence on and offline inspired greater interest, conversation and civic engagement in Philadelphia. Nonprofit Marketing Advocacy Giving in an Election Year MCON Social Good Social IssuesIn 2015, we celebrated the 50th anniversary of the historic Voting Rights Act, yet voter participation rates in the U.S.

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Top Five Tools for Listening on the Social Web - Online Fundraising, Advocacy, and Social Media - frogloop

Network-Centric Advocacy

Listening is part of your brand offline. This is worth forwarding. Nice tools for 'listening" to the web. As organizers, many nonprofits are focused on getting the message "out" but very few have a listening strategy. Why listen? Listening helps you become a better organizer. It should be a part of your brand online. It helps you communicate more effectively. You can learn things that reshape your strategy. It is fun.

Winning Campaigns: Integrating Offline and Online Strategies is Key

Frogloop

As a consultant that specializes in helping organizations recruit, identify, and mobilize activists, donors, and members to make social change, I'm often working at the intersection of offline and online campaign teams and plans. Tags: Direct Mail Integrated Marketing Online Advocacy Online Organizing My first campaign job was in 1995 at Colorado NARAL. We didn't have an email list and we were just about to launch a website (complete with animated GIFs, natch).

NetCentric Advocacy: The list and the network: New politial organizing

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « Barack Obollywood: I Love web2.0 mashups | Main | Setting a vision , clarity of purpose and common story: Ruckus Style. » January 10, 2008 The list and the network: New politial organizing I have been really amazed at the depth that the campaign have gone this year building and empowering networks.

The Essentials of Online Advocacy Begin With Email - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

NetCentric Advocacy: A little outrage for Thomas L. Friedman

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. Organizing online and offline are now integrated not easily in a technical sense but in a real and personal sense. The only way change is going to happen at the scale and tempo we need is if online and offline are married. They are driven and coordinated with online and offline strategy married together. They are driven and coordinated with online and offline strategy married together.

It's About Impact NOT Influence

Frogloop

“Is it even possible to measure online influence, divorced from offline influence,&# asks Tom Webster over at BrandSavant [link]. Advocacy - People taking action both online and offline. Are you advocacy goals being met? Online Advocacy Online Fundraising Online Organizing Social Networking Technology Trends Web 2.0Do you think your organization has clout or Klout ? Is your organization considered a content curator? Are you a leader or a follower?

Flash Mob Gone Wrong. What if?

Network-Centric Advocacy

What does this online and offline mixing mean to groups with 10,000 followers and friends? Advocacy Strategy Communication Technology Current Affairs Examples of Network-Centric Advocacy Campaigns netcentric Organizing Guide Personal RantsFlashmob gone wrong. This is interesting food for thought in 5:40 seconds. We know there have been flash mobs that lead to vandalism and muggings. We have seen international networks work to rescue people or foster hate crimes.

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Why Nonprofits Need to Grow their Online Lists - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Encourage your offline members to donate online so you can capture their email addresses. Use email appends to match your offline donors with their email addresses.

NetCentric Advocacy: Nice Clip: GettingTheMessageOut Developing Online Strategy Basics

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. Then add to it things that offline volunteers can do, things other organizations can do (your allies) and things your opponents are likely to do. Then add to it things that offline volunteers can do, things other organizations can do (your allies) and things your opponents are likely to do. Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « In My Thoughts: This is so sad.

NetCentric Advocacy: A list worth reading: Convio Recognizes Winners of First Innovator Awards for Nonprofits

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. ifteen nonprofit organizations received awards and recognition in eight categories: email communications (newsletters and other email engagement techniques); email list growth; Web site (using Convio CMS or PageBuilder); online fundraising; integrated (online and offline) fundraising; advocacy campaign; use of Web 2.0/peer-to-peer marketing techniques outside of special events (e.g.,

Presentation: Getting Started with Multi-Channel Fundraising

Frogloop

Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? Advocacy-based list growth via Care2's lead generation and list growth services. They have also been timing campaigns around issues or around offline efforts. For your nonprofit that could be acquisition mailing and telemarketing campaigns or whatever other offline promotions and marketing you are doing.

Top 10 SXSW Interactive Panels Your Nonprofit Should Attend - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Nonprofits and social entrepreneurs are making access to sustainable food easier with shortcodes, social networks, advocacy tools, and location-based platforms.

Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy. In fact, some nonprofits have two completely separate email lists, one for advocacy, and one for fundraising. Q: Does this include offline giving too?

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