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10 e-Newsletter Best Practices for Nonprofits

Nonprofit Tech for Good

Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. That was a 21% decrease from the previous year, but the decrease is mostly likely due to poor online fundraising practices , such as not having a mobile-optimized donate page and e-newsletter design.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 1) 69% of nonprofits worldwide regularly publish an email newsletter. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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The Nonprofit Email Newsletter How To

Pamela Grow

In the Simple Development Systems’ donor communications model, we’ve always recommended both a print and an e-newsletter. Your print newsletter serves as a stewardship device, one where you share your donor’s impact and simply make them feel good about their support. What are the basics of a good nonprofit e-newsletter?

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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes. But, do double-check with your email service provider just to be sure. Now, let’s talk about spam rates – the real sticky wicket. High spam rates are like waving a red flag at Google and Yahoo. Take precautions.

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Lame spam roundup

Robert Weiner

Here's a random selection of strange and/or lame spams I've received recently. This one may not be spam, but I'm not going to click and find out. when products and services featured herein are. link leads to yourprivateorder.com/newsletter/link.php?M=473598&N=59&L=25&F=H). 1: I got several of these.

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Comparison Of The Top 6 Email Marketing Services For Nonprofits

TechImpact

Sarah Boisvert, a guest writer on Socialbrite , compares the top email marketing services, including MailChimp, Constant Contact, Aweber, SendGrid, HubSpot, and Vertical Response. Paid services are low-cost and offer more features. Ability to test emails to see if they will be delivered to users’ Spam folder. Inexpensive.

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Lame spam of the day: Fake BBC news stories

Robert Weiner

Like most lame spam, this one lacks any formatting or graphics. Clues that it's fake: I don't know the sender; the sender shows as Wendy Kauffman but the text says it came from Rich Webb; it went to an account that I only use for newsletters and discussion lists; and hovering over the URLs shows that they don't lead to a BBC site.

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