Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. Other Metrics.

Track 186

Track Mobile Media Fundraising 186

Nonprofit Tech for Good

DECEMBER 12, 2011

To increase your website traffic? Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. If your nonprofit is on the right track with social media, then you’ll notice an increase in the metrics from month to month over time.

Social Media 222

Social Media Media Avatar Organization 222

NetWits

JULY 10, 2012

You’ll even get real-time click stats! Set it up on your website and blog so that you can track your efforts. You’ll have real web metrics to back up your work. Now that you’ve got your blog humming along and your Facebook and Twitter accounts in working order it’s time to pull things together.

Social Media 251

Social Media Media Social Slides 251

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. 35% of online fundraising came from emails and 65% came from other online sources like nonprofit’s own websites, social fundraising, etc.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Bloomerang

AUGUST 29, 2023

For example, you might utilize a platform that powers the standard online giving page on your website, while simultaneously using a different platform to host a timely crowdfunding campaign for a specific program. Customize your dashboard to show the fundraising metrics most important to your nonprofit’s mission and campaign success.

Platform 61

Platform Donation Online Fundraising 61

Care2

MARCH 3, 2011

Nonprofit campaigners have a gazillion tools to choose from that they can use for online outreach, social media, measuring metrics, updating their website, and much more. But are most of them useful to you? Are they efficient? Do they pull the data you need to run a better campaign and engage your activists and donors?

Tools 59

Tools Community Stats Metrics 59

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

Hype 52

Hype Research Marketing Benchmark 52

Care2

APRIL 18, 2011

That said - they are still useful as part of your metrics and tracking. Do your website visitors find your content compelling enough to comment on and share on social networks? A lot of organizations use ShareThis or AddThis on their websites since it’s an easy way to have web visitors share content across social networks.

Social Media 65

Social Media Measure Tools Media 65

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

The Valid Metrics Framework, Updated to Include Social Media. Too often I hear nonprofit communicators and techies bemoan the stats that their Executive Directors and boards want them to track – mostly follower counts and ‘Likes’. Are you being asked to measure hits to your website as a meaningful indicator of your success?

Measure 96

Measure Social Media Media Social 96

NTEN

JULY 14, 2011

Websites today are often full-blown applications. Developing apps and websites that take advantage of the power of the Facebook platform is of paramount importance for nonprofits. The City of San Francisco has done a great job so far on their data website, providing plenty of examples. What are APIs? Donations and Payments.

API 84

API Social Media San Francisco Integration 84

Connection Cafe

JULY 12, 2013

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. Create a quick start guide and make it available on the fundraising website. Offer Helpful Guides.

Online 38

Online Fundraising Metrics Benchmark 38

Care2

JUNE 18, 2011

As you read that stat, you’re probably saying to yourself "wow, that’s impressive. And while it maybe true that your organization needs a better Facebook strategy, it’s also important that you dig a little deeper into social media stats. A Facebook page can replace your website. It has limited functionality.

Social Media 78

Social Media Media Social Stats 78

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Everyone at your organization thinks the new website is fantastic. How are you going to maintain the website and make it compelling over time? Produce a monthly website and online engagement report of key metrics.

Online 71

Online Tips Calendar Test 71

CauseVox

JUNE 1, 2021

Take your fundraising game to the next level with a dedicated fundraising website. Fundraising websites are powerful tools to help you raise more money; it’s the rallying point for all of your planning and messaging. These updates can be easily distributed via email, social media, or as a link from your organization’s website.

Websites 52

Websites Fundraising Site Create 52

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. It’s typically the first step in our User Research phase, providing a good overview of the visitors to a nonprofit website and how they behave on the site. What content on the website is most popular? Overall site visits.

Analytics 37

Analytics Design Research Process 37

Amy Sample Ward

SEPTEMBER 20, 2010

Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Google Analytics – [link].

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. NEW SEMINAR!

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t to quantify ROI Page views from our stats program & Video view count from youtube ??? google syntax to show you who???s

Case Study 50

Case Study ROI Social Media Contest 50

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Offer to promote them and their work or product by featuring them on your website or sharing on your social channels. No matter what else you do, your organization’s website should clearly display your year-end fundraising campaign. Storytelling.

Guide 73

Guide Giving Campaign Social Media 73

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Plan on spending some time on this and blow your boss away next time you bring her your web stats and action plan! or just think about their current usage: "AddThis buttons can be found on hundreds of thousands of websites, and are currently viewed over 20 billion times a month by users all over the world, in over 20 languages.".

Site 50

Site Web RSS Build 50

Media Cause

DECEMBER 6, 2023

But just because an organization likes the idea of building a flashy website, designing a glossy printed brochure, or publishing a 60-page magazine to deliver its yearly reporting info, doesn’t mean that they should. 3 Work with your data team to identify which stats from the past year will be the most impactful to share.

Report 64

Report PDF Stats Channel 64

Care2

MARCH 26, 2009

Online fundraising, email list growth and website traffic continue to increase. “Its reassuring that despite the economic downturn most of the metrics they looked at, including average gift size, were flat or up compared to 2007,” said Robert Weiner, who provides technology consulting to nonprofit organizations.

Convio 31

Convio Benchmark Studies Social Media 31

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Visit a website landing page. Measuring Engagements on Social Media.

Social Media 122

Social Media Track Conversation Media 122

Nonprofits Source

MARCH 21, 2018

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. 75 percent of Instagram users take action, such as visiting a website, after looking at a brand’s post.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

AUGUST 28, 2009

Here were the social components of the conference: Community page on the website. I created a page on the conference website that served as a "home base" for all things social related to the conference. Conference website homepage 2. organization website 5. All of this added up to some great success metrics.

Conference 28

Conference Create Widget Social 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

The Museum solicited photographs from artists via an open call on their website, Facebook group, Flickr groups, and outreach to Brooklyn-based arts organizations. o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site. Another theme of web2.o on Facebook.

Arts 74

Arts Social Media Examples Artist 74

Care2

SEPTEMBER 10, 2007

He has 20 years of management, public relations and media-development experience, including the production of TV and radio commercials and award-winning rich media websites. In the 90s, some nonprofits would ask, "Why do I need a website?" " Today, they ask "Why do I need a video online?"

Video 28

Video Interview Social Media Online 28

Connection Cafe

AUGUST 1, 2017

For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . They did it through email and social and set up a page on their website where members could share their stories and read what others submitted. Are there EOY tips for orgs that are Science and Research focused? Great question.

FAQ 49

FAQ Giving Fundraising Campaign 49

DNL OmniMedia

AUGUST 25, 2021

This is because digital media– whether social media, email, or your website– is the main medium for connecting with your supporters in 2021 and beyond. Video: These assets perform particularly well on social media and your website. Consider using any of the following channels in your digital storytelling strategy: Website.

Storytelling 98

Storytelling Digital Marketing Guide 98

CauseVox

JANUARY 12, 2022

Signs or logos on your website or at the event space. Links back to their website from your event page. For example, if a beverage company donated cases of soda to your nonprofit, you could add their logo to your website and hand out that product at an upcoming fundraising event. A resource table at an event.

Sponsor 92

Sponsor Campaign Fundraising Relationship 92

Qgiv

APRIL 6, 2022

You’ll also want to include a few key stats to show why your nonprofit is an expert at serving your clients. Will they get a mention and backlink on your nonprofit’s website? It’s also a good idea to include your website at the end of your signature, so your potential sponsor knows where to go if they want more information.

Template 52

Template Create Sponsor Demographics 52

Care2

APRIL 6, 2014

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. Looking for a report that combines your Google Analytics stats in a visual format?

Analytics 71

Analytics Track Metrics Tools 71

Amy Sample Ward

APRIL 28, 2009

Then, we’ll look at various ways to market your podcast via your own website, the social web, and the iTunes Music Store. look at stats and compare to your audience to see if it is a fit. Look at what the purpose of your podcast is and try to link metrics to the success of your goals, instead of downloads or listenership.

Podcast 123

Podcast Support Files Audio 123

NTEN

OCTOBER 14, 2011

In this article, we will explore how to manage these challenges from a technology standpoint, including publishing metrics, establishing structure, removing barriers and offering training. Elements to enable digital editors: Publish metrics (recognition, competition, feedback). Publish Metrics. The web has become social.

Digital 78

Digital Program Chicago Metrics 78