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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date.

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Myth Busters: Why Donors Shouldn’t Rely on the Overhead Ratio

NonProfit Hub

Rottenness is not a very useful criteria for picking where to eat, but GuideStar President and CEO Jacob Harold said this scenario happens every time a person chooses to rely upon a nonprofit’s overhead ratio to make a donation. Obviously we want to avoid rotten food, but that doesn’t mean it’s the only thing you think about when picking.

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How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

Media Cause

This tool by WebAIM checks the contrast between your foreground and background by providing ratios based on hex codes. . Remember, the contrast ratio between text and a text’s background should be at least 4.5:1. This tool by WC3 checks for any significant validation errors on your website. Web Accessibility Checker.

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Making the Web Accessible: Color Choices

Media Cause

In honor of GAAD, we’ll be diving into accessibility across digital marketing starting with website accessibility. . Paying attention to contrast ratios is one of the easiest ways we can adapt our websites to be more accessible for color blind people. I’ve worked for over 15 years in marketing as a project manager.

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5 Technology Tips for Increasing Matching Gift Revenue

DNL OmniMedia

Here are a few tried-and-true best practices to follow: Promote matching gifts throughout your nonprofit website. Record and analyze key matching gift metrics. Promote matching gifts throughout your nonprofit website. Your nonprofit website is one of your most valuable matching gift marketing assets. Website navigation.

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Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

Care2

Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). If you, like most nonprofits, accept donations on your website, then you should consider yourself to be running a "commerce" site, too. Unique visitors per day/week/month.

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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.