Media Cause

NOVEMBER 15, 2022

This tool by WebAIM checks the contrast between your foreground and background by providing ratios based on hex codes. . Remember, the contrast ratio between text and a text’s background should be at least 4.5:1. This resource gives detailed WCAG ratings on how content appears as standard text, large text, and graphical objects.

Guidelines 52

Guidelines Accessibility Design Content 52

Classy

JUNE 4, 2021

Social media appeals . While most matching gift companies match at a 1:1 ratio, some even match at a 2:1, 3:1, or even 4:1 ratio. Most matching gift programs offer funds at a 1:1 ratio, but some even go as high as 4:1. Include information about matching gifts through as many avenues as possible. Email outreach.

Gift 57

Gift Strategy Ratio Fundraising 57

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Here's the list: Amy Sample Ward, Building Blocks of Social Media. What's common to both is the use of metrics to measure results.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

Measure 67

Measure Relationship Metrics ROI 67

Top Nonprofits

MARCH 16, 2022

All advocacy campaigns, social media links, and other engagement opportunities should be relevant and available for your audience to get involved with directly on your website. Use this logo on your website, letterheads, email, social media, and other marketing materials. Engagement opportunities. Typography.

Websites 115

Websites Nonprofit Audience Mobile 115

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

So here are four principles we used in designing GuideStar Platinum : Nonprofits should choose metrics that make sense for them. We have gathered 700 suggested metrics for our Common Results Catalog —but nonprofits can always add their own metrics, too. It is valuable to identify cases where nonprofits use common metrics.

Measure 50

Measure Metrics Nonprofit Ratio 50

Connection Cafe

AUGUST 13, 2012

Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. A little trickier, but doable, is calculating your most engaged supporters' social media reach: if they repost your post, how big is their network?

Facebook 51

Facebook Ratio Influence Social Media 51

Nonprofits Source

SEPTEMBER 25, 2023

The concept of a matching gift is simple: An employee contributes to their nonprofit of choice, and their employer matches their donation at a predetermined ratio. Nonprofits can seek out these opportunities by checking company websites and social media profiles. How Can Companies Start Corporate Giving Programs?

Guide 52

Guide Giving Grant Gift 52

Get Fully Funded

MARCH 6, 2023

These events can be quite powerful if they are advertised on social media since connections from all over the world can donate. Create a marketing plan that includes social media, press releases, and other advertising, like your local public radio station or other local press.

Money 130

Money Fundraising Fun Sponsor 130

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68

Nonprofits Source

SEPTEMBER 27, 2023

Simply determine a match ratio, such as 1:1 or 2:1, and donate as the requests come in! For example, tease information about giving opportunities with quippy social media posts and provide the link to your landing page so that enticed followers can find more information.

Community 52

Community Giving Companies Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2016

This means simple financial metrics will no longer be the primary focus when telling a nonprofit’s full story ( goodbye, overhead ratios !) Our new profiles emphasize answers to key questions about nonprofit programs and performance. Turning snapshots into stories .

Profile 50

Profile Ratio Green Nonprofit 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Scored 10 How Much Time Does It Take To Do Social Media? Twitter Demographics.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" " He goes on to describe how the noise ratio is constructed. My ratio is 2.4, Twitter As A Conversation Tool. Did it surprise?

Twitter 74

Twitter Ratio Google Artist 74

Nonprofits Source

JUNE 22, 2017

Second, social media isn’t enough on its own to expose your organization to a new audience. As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. Data collected from Similarweb.com. Cost Per Impression (CPM).

Digital 111

Digital Marketing Guide Chapter 111

Nonprofits Source

OCTOBER 2, 2023

Most businesses match at a 1:1 ratio, but some will match at a 2:1, 3:1, or even 4:1 proportion. For example, you might demonstrate the marketing benefits sponsors can receive by highlighting the reach of your fundraising events or your social media engagement metrics.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals. Social media.

Ideas 96

Ideas Guide Online Fundraising 96

Bloomerang

JULY 20, 2023

You can include social media share buttons on your online donation form. Social media. Keep in mind that you can also leverage social media tools for your fundraising campaigns. Some solutions allow you to track key metrics via an online dashboard for various campaigns. Share the gifts they’ve made.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. And, above all, the session needs to be a conversation about Social Media, not a lecture. There is a lot of discussion on the topic on web strategy blogs and from social media strategy gurus like Owyang.

Metrics 56

Metrics Social Media Media ROI 56

Connection Cafe

AUGUST 9, 2013

Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey. Think about what’s in your inbox.

email 48

email Campaign Test Benchmark 48

CauseVox

JUNE 1, 2021

These updates can be easily distributed via email, social media, or as a link from your organization’s website. Check out how Neverthirst used CauseVox to make their Workout for Water campaign their own: Tip: If you want to share or track your campaign across social media, try incorporating a hashtag. Share those things!

Websites 52

Websites Fundraising Site Create 52

Bloomerang

JANUARY 7, 2022

Start a Social Media Outreach Campaign. Social Media Support. Craft social media messages (for each platform) to promote the campaign. Social Media Outreach Campaign. Specifically, social media will become your best friend for Giving Tuesday ideas. Optimize Your Donation Page.

Campaign 98

Campaign Ideas Giving Tips 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Outbound links for influence.

Metrics 50

Metrics ROI Measure Content 50

Nonprofits Source

NOVEMBER 8, 2022

Assign relevant metrics to each goal. Check in on these metrics regularly as you carry out your strategy. . Your tone should be uniform across all digital marketing platforms, from your website to your social media. . Decrease bounce rate by 50% for important pages like your homepage or donation page. .

Content 75

Content Strategy Create Websites 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Remember, it isn’t about the numbers alone.

Measure 95

Measure Tips Metrics Bookmarking 95

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach. But thats okay.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. For engagement, I looked at the Repin Ratio by board and select those with the highest ratio.

Benchmark 102

Benchmark Photography Ratio Stats 102

CauseVox

SEPTEMBER 12, 2023

This approach offers remarkable flexibility and can be implemented using various strategies, including social media advertising. Chris emphasizes the importance of the often-overlooked metric of generating responses, as those who respond demonstrate higher engagement compared to mere email openers.

Process 89

Process Donor Search Nonprofit 89

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools." Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50