M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? What does that mean?

Benchmark 66

Benchmark Analytics Google Comparison 66

Bloomerang

AUGUST 23, 2023

If not, it’s time to start exploring peer-to-peer fundraising platforms. Peer-to-peer fundraising software solutions provide a platform that nonprofits can use to empower their supporters to collect donations on their behalf. Is your nonprofit prepared to make the most of this opportunity?

Platform 83

Platform Giving Fundraising Software 83

Bloomerang

AUGUST 29, 2023

To effectively ramp up fundraising, your nonprofit needs the right online fundraising platform for your needs. In this guide, we’ll take a deep dive into virtual fundraising platforms that your nonprofit can use to strengthen your online fundraising strategy. What are online fundraising platforms?

Platform 63

Platform Donation Online Fundraising 63

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Metrics Tracking. >> Presentation. Do-It-Yourself.

Metrics 219

Metrics Community Map Template 219

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Define your metrics of success.

Practice 240

Practice Fundraising Guide Channel 240

AccelEvents

JULY 20, 2020

Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. After all, there are dozens of features that are available with many virtual event platforms.

Virtual 94

Virtual Platform Question Broadcast 94

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Take the following steps to improve your website and make it more appealing to prospective members: Highlight your value proposition.

Organization 52

Organization Online Influence Metrics 52

AccelEvents

JULY 20, 2020

Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. After all, there are dozens of features that are available with many virtual event platforms.

Virtual 52

Virtual Platform Question Broadcast 52

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. Regardless of the platform you chose, be sure to post content to the site and share the link across your marketing channels.

Video 105

Video Support Tips Audio 105

AccelEvents

JUNE 16, 2021

As more and more brands are turning to events for digital marketing, event marketers need to find ways to improve the event experience, via an event platform. However, it’s far easier to run an event with an all-in-one event platform as it keeps everything organized for managing an event in one place. The same goes for accounting.

Platform 52

Platform Avatar Virtual Registration 52

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. How long did they stay on your website?

Analytics 52

Analytics Google Fundraising Track 52

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. If you’ve built reports on web traffic or page views as a way to understand who engages with your website and when, the information simply won’t be available in the same way after July.

Time 71

Time Metrics Analytics Adopt 71

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Expanding reach by confirming 50 partners for a new initiative in 90 days.

Communication 98

Communication Campaign Channel Measure 98

Qgiv

OCTOBER 9, 2023

They’ll link to your donation form from the business’s social media or website. Your goals help motivate your team and your supporters throughout your campaign and help you easily track your progress toward a successful campaign. There are many metrics you can use to qualify how successful your campaign is. Digital programs.

Causes 52

Causes Marketing Impact Guide 52

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Networking and Social Spaces.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Networking and Social Spaces.

Platform 40

Platform Online Registration Synchronous 40

Whole Whale

NOVEMBER 23, 2022

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Make sure the dashboard you choose can be customized to track the specific data points you want to track. Integrations: All major data sources – Learn about the Looker Platform. Data Studio.

Analytics 52

Analytics Tools Wikipedia Track 52

CauseVox

SEPTEMBER 28, 2021

We’ve seen crowdfunding and peer-to-peer fundraising websites that knocked our socks off this year. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. They invited participants to track their minutes of any activity, from running to reading. The ease of the platform is everything.

Examples 83

Examples Websites North Carolina Virtual 83

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

Marketing 52

Marketing Plugin Track Policy 52

Achieve

DECEMBER 8, 2022

Track engagement and follow up. Incentivize engagement by hosting a giveaway or other fun contest just for new followers on your platform of choice. Reinforce the connection between your organization and its social media presence by creating posts that direct followers back to your website. Encourage plenty of interaction.

Social Media 52

Social Media Relationship Donor Media 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. Social media scheduling platforms help you generate an active social media presence. Offers accountability. Email marketing software.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Qgiv

APRIL 22, 2024

Digital marketing is often a cost-effective option for organizations because there are many free online tools to help you create content and track your campaigns. Each social media platform has their own distinct features and user base, offering different opportunities for engagement.

Marketing 52

Marketing Guide Nonprofit Channel 52

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform. Facebook pages have also offered some insightful data on audience engagement.

Track 65

Track Twitter Analytics Metrics 65

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. Hone in on your true scope of influence. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

Channel 52

Channel Business Marketing Effective 52

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. What can you do to improve the metrics that matter? It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails.

Marketing 69

Marketing Guide Metrics Nonprofit 69

Bloomerang

AUGUST 30, 2023

Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term. Keep in mind that the most effective fundraising software offers multiple tools within the same platform. This resource was made for nonprofits like yours!

Software 89

Software Guide Fundraising Platform 89

Neon CRM

NOVEMBER 8, 2023

If you’re unfamiliar with the term, Google Ads is the platform that displays ads on Google’s search results pages and other websites. You can use those ads to drive traffic to your nonprofit’s website , promote programs and events, increase awareness about your cause—there are so many options!

Grant 52

Grant Google Track Guidelines 52

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Along the way, it’s key to track and analyze your campaign’s performance data. Once your website meets these basic requirements, you can use it in your acquisition efforts.

Fund 52

Fund Donor Strategy Search 52

The Modern Nonprofit

SEPTEMBER 12, 2023

Setting Up Tracking and Metrics What’s measured gets managed. Tracking your campaign’s performance can help adjust tactics real-time, provide insights for future strategies, and let you quantify your success once the campaign ends. Therefore, setting up analytics will be indispensable.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. In this guide, we’ll cover what you need to know about nonprofit CRM solutions and the best platforms to consider. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data.

Profile 93

Profile Software Nonprofit Donor 93

sgEngage

MAY 12, 2023

Look for virtual auction software with the following features: Item procurement tracking. As you begin the item procurement process, it’s vital that your team maintains an organized list that tracks each item’s status. Being able to accept, process, and track bids in real time is essential for success with any auction.

Virtual 67

Virtual Build Stream Software 67

Neon CRM

MAY 19, 2023

The right platforms make it easier to communicate with and engage your members so you can stay on top of renewals and recruiting. There are a lot of options out there and a lot of conflicting information on what these platforms should do for you. To make it easier, here are seven top association management platforms to consider.

Associations 52

Associations Software Management Module 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Track these conversations each week and put them in a spreadsheet; this will allow you to track your growth over time. Look at your CRM stats to find out conversion rates across different social media platforms and channels.

Metrics 77

Metrics Social Media Media Social 77

Achieve

JUNE 1, 2023

Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52