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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. What is Conversion Tracking?

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The Future of Funding: Nonprofit Grant Management Software Trends

Nonprofit Tech for Good

By Stephanie Wallace , Marketing Specialist, Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As a nonprofit organization, securing funding is essential to fulfilling your mission and driving meaningful change in your community.

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What is a Donor Management System?

Saleforce Nonprofit

Picture this: you’re the executive director of a small but fast-growing arts and culture nonprofit organization. With new employees starting, exciting projects kicking off, and donations coming in like wildfire, it’s becoming harder and harder to keep track of everything. Things are going well! And it’s only Tuesday!

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The Death of the Open Metric (and other freak outs)

sgEngage

In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. And don’t forget about those corporate email protection systems such as Barracuda which affect open tracking.

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Demystifying the Major Nonprofit Accounting Methods

Pamela Grow

Of the data your nonprofit collects , financial information is one of the most useful types—and one of the most complex to track. However, the wide range of revenue sources and expenses your nonprofit may have can quickly complicate your data collection and analysis. Essentially, it tracks cash flow in and out of your nonprofit.

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Getting the board on board with nonprofit technology changes

EveryAction

from our friends at ParsonsTKO Selecting technology for a nonprofit or social good organization can take significant time and effort. As you use these questions to engage in dialogue with your board, it helps to remember that board members may have opinions and learned experience about what tools and systems are best.

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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Data capabilities: Learn what metrics the tool can track, along with reporting functionality.