Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 150

Social Media Communication Media Online 150

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I am honored to be a part today’s WomenWhoTech online summit. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. The Four I’s of ROI. View more presentations from Beth Kanter.

ROI 103

ROI Social Media Media Social 103

Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. These are just some of the required skills necessary for a successful social media manager: 1) The ability and desire to blog. That said, the best nonprofit social media managers are sharing and tweeting from location.

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Social Media Skills Management Media 271

Nonprofit Tech for Good

APRIL 15, 2012

In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The Broadcast Web], Web 2.0 [The

Social Media 273

Social Media Hype Free Media 273

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. Consistently factor in what you do and do not count as inputs when calculating multiple campaigns’ ROI.

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Raise Campaign Money Online 59

Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Google, etc.

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Social Media Training Train Media 279

Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you are using social media correctly, then your numbers should rise from month-to-month. Blogging was the missing piece in my social media strategy.

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Social Media Metrics Track Myspace 253

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofit social media managers are bombarded with depressing content. Nonprofits have to pay full price for advertising on social media.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. Despite popular memes that social media is “Free!” 2) Ask for a social media budget.

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Social Media Management Media Social 247

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 100

Social Media Communication Media Online 100

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. Here are five reasons why: 1.

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Social Media Management Media Social 274

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 249

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. That said, here are five ways to do so using social media: 1) Blog, blog, blog!

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Newsletter Social Media Build Media 257

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 225

TechImpact

OCTOBER 2, 2014

Nonprofits over the last decade have further shifted their marketing efforts to the online medium. And more specifically, to social media and content marketing. Here are 5 facts about content marketing your nonprofit needs to know in order to take its social media marketing campaigns to the next level in 2015. 78 cents each.

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Stats Content Marketing Change 226

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Chris Poole is our full time Videographer and Media Producer. Are you tracking Return on Investment (ROI), and how? com/savethecats.

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Social Media Interview Examples Media 263

Nonprofit Tech for Good

APRIL 7, 2011

campaigns is essential for success in online communications and fundraising. Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. The original social media, blogging is the tool that glues your social media campaigns together.

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Social Media Integration Websites Widget 251

.orgSource

AUGUST 28, 2023

Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. Watch what is trending online. A social media following doesn’t guarantee that exclusive pedigree. Meet people where they are going, not where you imagine they want to be.” You are looking for experts.

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YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

JUNE 8, 2011

I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just this year. Sign our online petition! Blogging is the glue that holds your social-media strategy together.

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Social Media Avatar Media Ratio 279

Nonprofit Tech for Good

NOVEMBER 21, 2010

Title: Social Media Manager. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Please summarize your ROI.

Cancer 225

Cancer Los Angeles Social Media Action 225

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media.

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ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2009

NTEN is hosting the Online Nonprofit Technology Conference - a two-day virtual conference taking place on September 16 and 17th. Remember the whole conference will be archived, so you if you can't spend the entire two days online listening in real time, you can always download the audio files and listen later.

ROI 82

ROI Technology Ipod NTEN 82

sgEngage

MARCH 15, 2024

That’s where technology can make a real impact. This technology has helped Cassie Chilcutt, prospect research manager for the Conservancy, reduce major gift officer portfolios by more than one-third after removing low-likelihood prospects. This can be inspiring, but it is not always scalable and definitely not measurable.

Measure 91

Measure Help Analysis Metrics 91

TechImpact

JULY 22, 2014

The first step to gathering more email addresses is leveraging the power of your nonprofit’s most powerful online asset. Your direct marketing and other offline marketing campaigns can help support your online campaigns, too. Social media matters here, too. Here, your ROI is easily measured with the all important email address.

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email Offline ROI Hunger 170

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web.

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Social Media Media Social Stats 253

Nonprofit Tech for Good

FEBRUARY 1, 2011

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? We currently use a plethora of online tools to spread the word and talk to people. And for that event, Facebook Causes helped us raise the most money we’ve ever raised on social media.

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Social Media National Interview Examples 190

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Learn basic HTML.

Social Media 251

Social Media Media Management Social 251

Nonprofit Tech for Good

APRIL 15, 2012

In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Hype Free Media 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

NTEN and Jossey-Bass/Wiley is hosting the " Online NTC ," a 2-day online conference based on the book, Managing Technology to Meet Your Mission. The online conference is for the "Tech Responsible" individual within any nonprofit. It is a learning event to help you better understand how to manage technology.

Conference 87

Conference Technology Online Chapter 87

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). The best new media managers, online community builders, bloggers, and activists will be connected and communicating with their supporters from anywhere, at any time when the need arises.

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Blackberry Tools Media Management 222

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

I just finished my session on ROI as part of the Online Nonprofit Technology Conference - a two-day virtual conference. I presented on ROI and Nonprofit Technology. The chapter includes detailed checklists, case studies, and how-to steps for analyzing ROI for nonprofit technology projects.

ROI 85

ROI Slides NTEN Reflection 85

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. integration of social media, mobile-optimized donate pages, text-to-give donate pages, and the ability to donate via mobile wallets.

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Newsletter Learning Social Media Social Network 243

Nonprofit Tech for Good

JANUARY 10, 2013

My blog posts on mobile technology are always the least trafficked, least retweeted, least liked and my regularly scheduled webinar on mobile communications and fundraising is the least attended of the entire series of ten webinars. ” like social media, but it doesn’t have to cost thousands of dollars.

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Mobile Web United States gMail 240

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2008

I'm working on workshop curriculum and a presentation about ROI and Nonprofit Technology for Legal Services Conference. That brought me to the question of "What are effective ROI storytelling techniques?" The full report is here ) I wonder if all or some of these are relevant for nonprofit technology?

ROI 50

ROI Technique Story Effective 50

Zen and the Art of Nonprofit Technology

AUGUST 31, 2010

The Women Who Tech Telesummit was formed three years ago to celebrate all the innovative women who provide incredible value to technology and social media. ROI of Social Networking. Tags: Technology Zen. It’s really fun, and important. So it’s time to come get your tech on ! Female Ferocity.

Tech 181

Tech Blogher Slideshare ROI 181

Amy Sample Ward

OCTOBER 24, 2012

Topic : Community-Driven Planning: Creating a Social Media Strategy. Description : This all-day workshop starts with the real foundation of social media engagement: community and content. Topic : Social Media Boundaries: Personal/Personnel Policy. How do we respond to attacks, opportunities, and over-shares online?

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Kentucky Leadership ROI Social Media 122