Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2017

I have been reading Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter, a professor of marketing at NYU. Rosen’s research has found that the average person checks their phone every 15 minutes or less and that approximately 50% of the time there isn’t a notification beckoning them to do so.

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TechImpact

MAY 12, 2014

By now, the move to mobile has been a well documented phenomenon. How much time do we spend on mobile devices per day? How long do we spend checking email on mobile devices? If your nonprofit isn’t sure how to make the move to mobile, Tech Impact has you covered. O2 – “Mobile life report” UK (2013).

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Nonprofit Tech for Good

NOVEMBER 3, 2018

Packed with practical, how-to advice and customized for small nonprofits on a limited budget, this free webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to launch and maintain email marketing strategy that consistently engages donors and supporters. •

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Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. Building Your List of Cell Phone Numbers. With text-to-give, the donation is charged to the donor’s cell phone bill. Donor Follow Up.

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Nonprofits Source

MAY 15, 2024

Are you taking advantage of this time your customers spend on their phones and computers? If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Perform market research.

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Qgiv

AUGUST 5, 2021

Take a look at how you can use mobile engagement to keep your donors captivated by your organization. What is mobile marketing and why does it matter? Mobile marketing is the practice of reaching out to donors on their mobile devices. Mobile-ready websites and donation forms are important because 54.8%

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Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. How are marketers at resource-strapped non-profits to keep up with social media’s appetite for video content on social media? Videos with Mobile In Mind.

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Nonprofits Source

APRIL 15, 2024

This is why a strong marketing strategy is essential. To successfully amp up support for your -thon event, try these marketing strategies: Outbound campaigns. To effectively plan and market your golf tournament among your donors, you’ll want to follow a few key steps: Secure corporate sponsorships.

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NetWits

JUNE 15, 2011

There is no debate on what the future of nonprofits in the mobile space looks like. Although many nonprofits are resistant to the idea of doing anything in the mobile due to issues of cost, time and resources the future is staring them in the face. Not unless you have a compelling or marketable concept. It’s a must have.

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Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [ increase in revenue.

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NetWits

APRIL 15, 2013

Does your nonprofit send mobile-friendly email? You’ve likely heard about the importance of being mobile-friendly to engage constituents. Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Include better photos.

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Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number. Supporters text the keyword to your phone number.

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Whole Whale

NOVEMBER 10, 2021

So when conversations about mobile strategy come up, the idea of an app hammers the nail. According to data compiled by Statista in 2021, Americans spend 5-6 hours a day on mobile devices. As a reader of this, you’re probably in a decision phase around how to build out your nonprofit’s mobile strategy towards impact.

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Nonprofits Source

MARCH 4, 2024

In this guide, we’ll cover how to determine which mobilization tactics are right for your organization, communicate the changes, cultivate your community, and win more support for your cause. If you’ve launched dedicated mobilization efforts in the past, ask past volunteers and advocates for feedback so you know how to improve.

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Nonprofits Source

NOVEMBER 27, 2023

However, relying on digital ads can quickly eat up your marketing budget, and word of mouth might not get you the momentum you need to expand your reach quickly. Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy.

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Tech Soup

FEBRUARY 18, 2014

Not that long ago, there were dozens of charity mobile phone donation programs vying for attention. Why Phone Recycling Matters. In the world of electronics recycling, mobile phones are a problem. One popular method of getting people to turn in their old phones has been to recycle them for charity.

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Nonprofit Tech for Good

MAY 2, 2021

By harnessing the convenience of the mobile phones donors use daily, you can transform your virtual fundraising events into engaging, revenue-boosting opportunities. Explore the many ways your team can reach all your supporters at once and take full advantage of this powerful nonprofit marketing tool. For example: 1.

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Greater Giving

FEBRUARY 2, 2023

Mobile Bidding is a great way to engage your donors and raise more money. The vast majority of Americans have a smart phone in hand throughout their day. Which means mobile bidding is an excellent way to add engagement and increase the amount of money raised at your fundraising event.

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TechImpact

MAY 7, 2014

Image courtesy of Search Marketing Standard. As detailed in yesterday’s blog , today, more people are using mobile phones today than tooth brushes. 28% of all internet traffic is coming through mobile , and some are even predicting that mobile traffic will eclipse desktop traffic as early as this year.

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NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Overlooking mobile users.

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Nonprofit Tech for Good

MARCH 4, 2020

As a nonprofit, there are certain ways you can encourage your donors to use their phones for good. According to The Guardian , people are spending an average of three hours and 15 minutes on their phone per day. Registering for a charity walk, bike, or run just takes a few minutes and participants can do it right from their phones.

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Forum One

MARCH 18, 2021

“Mobile-first” became a major topic for websites when Google CEO, Eric Schmidt, popularized the idea in 2010 at the Mobile World Congress. While it’s been over a decade since this idea was first introduced, mobile-first still matters today. As the years pass, cell phones will remain an ever-growing way to access the internet.

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Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Therefore, if your small business hasn’t already created a digital marketing strategy , you could be missing out on meaningful engagement. Create customer personas.

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Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Now imagine you can offer donors a similar experience when they come across your site on their phones.

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Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Make sure your website is mobile optimized for donors using their cell phones. 2) Encourage to Volunteer.

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Nonprofit Tech for Good

SEPTEMBER 17, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. How to launch and maintain an email marketing strategy that consistently engages donors and supporters.

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NTEN

JULY 2, 2010

I attended this week's AMA / Aquent webcast with Chi Modu from Diverse Insights and DiDigital.net on mobile marketing. Chi has been the brains behind the development and implementation of a number of successful mobile marketing campaigns, including an awareness building campaign for the Bowery Mission of NYC.

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Tech Soup

JUNE 23, 2014

It seems like every company wants a hand in the mobile game. From apps to new devices to connected home objects that can be controlled with your phone, the market is saturated with all things mobile. For this month's column, I'm going to dissect the latest entry into the smartphone field: the Amazon Fire Phone.

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Everyaction

JUNE 11, 2018

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. And it's not just websites that are affected by the trend toward mobile - more and more communication now happens through cell phones. Send mobile friendly emails.

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Nonprofit Tech for Good

OCTOBER 4, 2018

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. 1) The Gen Z generation spends a median of 5 hours a day on their phone. Generation Z.

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TechImpact

JUNE 6, 2014

Chances are pretty good that your nonprofit uses email as a central marketing tool. With mobile becoming more and more important, having a responsive design for your emails is no longer a luxury, its a necessity. The majority of emails are read on phones, and if an email is not visually stimulating, good-bye!

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Nonprofit Tech for Good

APRIL 15, 2020

Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. Having a mobile-compatible website is now a standard best practice and that is especially true for your nonprofit’s donation pages. 5) Add an optional mobile number field. 10) Include a phone number and mailing address.

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Tech Soup

SEPTEMBER 8, 2010

What's New in Green Mobile Phones. If you're in the market for a new cell phone or smartphone, there are some green models that you've probably never heard of like the Sony Ericsson GreenHeart , Samsung Reclaim , Samsung Blue Earth , Nokia Evolve , and the Motorola Renew. Earth2Tech has a nice list of them.

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Nonprofit Tech for Good

OCTOBER 19, 2018

Push notifications were first introduced by Apple in 2009, yet most nonprofits are still not utilizing push notifications as part of their online marketing and fundraising strategy. App-based push notifications send users a notification from an installed application, most commonly on a mobile device. What are Push Notifications?

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NonProfit Hub

AUGUST 19, 2020

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. Firstly, why are you making it? Research Your Competitors. Be Genuine.

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Tech Soup

APRIL 25, 2014

To be able to telework, people usually need five things: a computer or tablet, broadband Internet, access to work email, access to work documents, and a phone. Since not a whole lot is out there yet on the role of mobile devices in telework, I thought it’d be interesting to have a look a look at that. Mobile Addiction.

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Byte Technology

APRIL 6, 2016

And in no specific sector is that more true than in field of mobile app development. But there are also more encompassing trends to be on the watch for, watershed movements that will continue to change the way we interact with all our mobile machines and, ultimately, with each other. Absolutely. literally with the flip of a wrist. •

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