article thumbnail

Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.

Mail 52
article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5 organizations** 23.6%

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. PLUS: we’ll help you make sure you don’t lose access to data as Google ends support for Universal Analytics. We also break down performance during the critical end-of-year fundraising period.

article thumbnail

Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. However, this is not a universal rule. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 244
article thumbnail

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. The key to running a cost-effective direct mail program is effective testing. Digital communication that stands out.

article thumbnail

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. The key to running a cost-effective direct mail program is effective testing. Digital communication that stands out.

article thumbnail

Training Nonprofit Staff & Volunteers Effectively in 5 Steps

Get Fully Funded

Let’s say that your contributions from direct mail donors of less than $1,000 fell off by 60% in 2020 as compared to the previous year. This was because you had to cut your budget, and the volunteers who usually helped with mailings weren’t available—so no mailings were sent. Mary’s University of Minnesota.

Training 105